The sales of extracurricular books in the "opening season" of the "double reduction" policy implemented in education surged
After-school service for Beijing's physical bookstores
After school, parents take their children to the children's reading area of Wangfujing Bookstore to select books
Parents will help children choose the teaching aids in the teaching supplement area on the third floor of Beijing Book Building
Middle school students read extracurricular books on the third-floor youth campus literature shelf of Beijing Book Building after school
Under the education "double reduction" policy, what changes will be made to the physical bookstores in Beijing this "school season" this year?
How about the sales of supplementary books and extracurricular books?
How to build the main position of serving public reading after class?
A reporter from Beijing Youth Daily visited and learned that in the first weekend (September 4th to 5th) after school starts in the Zhongguancun Book Building in Haidian District, the sales of extracurricular reading books for teenagers increased by 40% over the same period last year, and customers concentrated on ordering extracurricular books. Regarding books, a primary school in Haidian District ordered 1,200 extracurricular books from Zhongguancun Book Building for students to read; the Beijing Book Building in Xicheng District last weekend’s sales of teaching supplementary books increased by 25% over the same period last year, and the sales of extracurricular books The volume increased by 24%.
It is worth mentioning that some private bookstores in Beijing have also made adjustments to focus on after-school book reading services.
Some introduced online and offline calligraphy teaching courses and held public welfare lectures; others led the team to develop more than ten themed courses on habit formation, traditional festivals, red culture, etc., which was conducive to promoting the public reading space of bookstores to children for many years. Content resources.
on site
Set up a special shelf for "School Season" books
On the afternoon of September 7th, a reporter from Beijing Youth Daily saw in the lobby on the first floor of Beijing Book Building. There was a special shelf for "School Season" books set up here, with Xinhua dictionaries and various dictionaries and other reference books; "The Most Beautiful Struggle" Moral Education Series (all five series), including "The Messenger Wang Shunyou on the Maban Post Road", "Acrobatics Empress Xia Chrysanthemum", "The Ladder of People" Zhang Yulang rooted in the mountains, and "One Plant to Help the World" "Grass" Tu Youyou" and other new books.
According to the relevant person in charge of the Book Building, the building has prepared more than 10,000 textbooks, teaching materials, extracurricular reading materials, test papers, homework books, stationery, etc. for readers and friends to fully meet the needs of the students for the "school season".
Among them, there are more than 5,000 kinds of brand teaching assistants, including the "Learning and Inquiry and Diagnosis" series for elementary schools, the series of "Huanggang Little Champion Workbook", and the "5.3 Tiantian Training" series; for junior high schools, there are the "Full Product Workbook" series and "Junior High School Knowledge". List" series, etc.
In the Wangfujing Bookstore of Dongcheng District, there is a book exhibition area with the theme of "Come on! School Season".
A series of supplementary books such as "Comprehensive Teaching Materials for Primary Schools", "Star Players" and other series of supplementary books meet the needs of students of different ages.
The second floor of the bookstore also has a special area for extracurricular reading and student safety, psychological and independent life books to increase students' extracurricular reading and enrich after-school knowledge.
In addition, the Zhongguancun Book Building in Haidian District has prepared all kinds of books one month in advance in order to ensure the supply of the market for the start of school this fall, and placed key books needed by students during the "school season" in the main location of the store.
We set up booths such as "Have you really learned the composition of the first season?" "Helping Double Reduction Policy Publications" and other booths for students' self-learning promotion.
The building also launched a variety of buying gifts and preferential activities, as well as online live broadcast and reading escort program public welfare live broadcast classes, allowing students to actively participate in various activities while enjoying one-stop book-buying services in the building.
Variety
Clients centrally purchase extracurricular books
A reporter from the Beijing Youth Daily learned that the first weekend of the Zhongguancun Book Building after school started this fall was basically the same as the same period last year, while the sales of youth extracurricular reading books increased by 40% compared with the same period last year, reflecting the "double reduction" education policy for students. The demand for extracurricular reading is gradually increasing, and the books of "Red Stars Shining on China", "Journey to the West", and "Mi Xiaoquan" series are selling well.
According to Xing Manager of the Ministry of Culture and Education on the third floor of the building, affected by the education "double reduction" policy, some schools concentrated on purchasing extracurricular books for students to read in order to enrich the content of after-school custody services. "Just this past weekend, Haidian District An elementary school ordered 60 sets of 1,200 extracurricular books for students in one go, including "Chinese Encyclopedia for Children", "Children's Self-Awareness Encyclopedia", "Traveling with One Seed", "Inconceivable School" and many other classic children's books. ."
Compared with Zhongguancun Book Building, Wangfujing Bookstore last weekend’s visitor flow and sales of teaching aids and extracurricular reading books were basically the same as the same period last year, with sales increasing slightly; Beijing Book Building achieved double sales of student books last weekend. Growth”, among which, the sales volume of teaching supplementary books increased by 25% over the same period last year, and the sales volume of extracurricular books increased by 24%.
A reporter from the Beijing Youth Daily saw in the teaching assistant book counter on the third floor of Beijing Book Building that parents would come to help their children pick books from time to time.
Liu Wei, a parent who lives in Shijingshan District, is reading the textbooks of "English", "Physics" and "Chemistry" in his hands.
"The school has already sent this set of textbooks to my child. His father asked me to buy a set and go back. As parents, we should also review the knowledge in this book so as to help the children well."
observe
Create a main position for reading after class
During the visit, a reporter from the Beijing Youth Daily also saw several students who had left school and their parents took them to the Beijing Book Building to read books.
"Primary school students still end school at 3:30 in the afternoon. The school has after-school care services that follow the voluntary choices of students and parents. I have nothing to do in the afternoon, so I took my children over to the Book Building to read. It's done, the children have a lot of time to read in the bookstore." Parent Ms. Li said.
Compared with large state-owned bookstores, private bookstores with a stronger sense of market survival have also adjusted their strategic layout in time under the education "double reduction" policy: "One Bookstore" located in Huilongguan, Changping District, saw more young readers last weekend .
According to the person in charge of the bookstore, parents of children have been calling for consultation in the past two days, "Can children read the book for free? I replied, yes!"
This bookstore plans to cooperate with "Writing China" to introduce online and offline calligraphy teaching classes, and consider charging a certain fee when conducting public welfare lectures.
"One Bookstore" also launched the Universal Reading Card, which is one yuan per day, 365 yuan a year, and three books can be borrowed each time. There is no limit to the number of times during the membership period, and the cycle is unlimited. The more you see, the better. Cost-effective.
Chaoyang District Jiantou Bookstore International Trade Store also made a positive response.
The store started the planning of a new series of activities for the first time, "mainly in the direction of general education, aesthetics and quality lectures, plus we are a biographical theme bookstore, so we will also combine biographical reading to design." Bookstore director Yan Tingting Said so.
Some reading promoters expressed that they hope to share their knowledge, experience and content reserves and pass it on to more children.
One of them is Tang Zhaoxia, a well-known reading promoter. She founded the book ASUS Reading Center in 2014.
According to her, the team she currently leads has developed more than ten themed courses such as habit formation, traditional festivals, and the theme of the Grand Canal culture.
She also took Tongzhou children to get close to and love their hometown in the context of the "cang culture" and "water culture" of the Grand Canal.
"We hope to promote the content resources we have accumulated for many years to children in bookstores and reading spaces."
Further reading
"Scent of Books Enters the Community"
Facilitate "after-school service"
In real life, many parents have realized the importance of parent-child reading and are willing to spend time and energy to accompany their children to read.
But often in specific practice, it simply reads a book to children before going to bed or during rest time, which lacks the parent-child interaction in the reading process.
So, how to carry out effective parent-child reading?
Recently, the third event of live lectures by online experts of "Books in the Communities" of Scholars China Beijing Reading Season, invited the National Health Commission-UNICEF Nursing Care Team Project Training Expert and Children's Reading Intervention Expert Wang Jianting to bring it to the parents A lively live broadcast of "How to Effectively Carry out Parent-Child Reading Together in the Family".
She demonstrates to parents how to effectively carry out parent-child reading in the family from three aspects: creating a good reading environment, applying appropriate reading resources, and diversified reading methods.
Through different cases at home and abroad, Wang Jianting provided parents with a plan to transform a comfortable reading environment for their children in their own homes, including quiet reading corners, small bookshelves suitable for children's height, and readily accessible reading materials.
With a good reading environment, children can enter the world of reading more smoothly and enjoy the pleasure and satisfaction of reading.
After creating a comfortable family reading environment for their children, parents can use the reading resources that are readily available around them, such as the characters on the bus stop signs everywhere, libraries, bookstores, and picture books.
"Nowadays, many libraries provide children with a lot of materials and reading activities. Children must be encouraged to use the library from an early age, so as to train them to become loyal users of the library."
Photo by Wen Bing/Reporter Zhang Enjie Co-ordinated by Man Yi