Mediaset has decided to start the television season with a time revolution to compete in
prime time,
which in recent months had been dominated by Antena 3, advancing its main offer at 8 pm, two earlier than usual.
A change that the communication group will implement from this next Tuesday.
A real time revolution on television in a country given to increasingly delay prime time.
In fact, La 1 has already tried a similar movement by advancing its main programs a few minutes, just at the end of the nightly newscast without much success.
Now Telecinco and Cuatro propose that
prime time
begins a couple of hours before to discuss the hegemony that
Pasapalabra
, the news program of Vicente Vallés and
El hormiguero, currently hold,
on Antena 3.
The first product to undergo this test will be the inaugural gala of
Secret Story.
Countdown,
presented by Carlos Sobera
on September 14
, which will face directly in the
Pasapalabra
schedule
.
A measure that will not affect the nightly edition of Informativos Telecinco, which will remain at its usual time and duration, at 9:00 p.m., and after which the chain will continue with its main programming.
This movement occurs after the two options to compete with the contest that Roberto Leal now presents on Antena 3 -
The Fair Price
and
High Voltage
- have managed to subtract viewers from it.
In fact, the Atresmedia program remains the most watched on current free-to-air television.
According to the criteria of The Trust Project
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