Latifa bint Mohammed launches “Dubai Culture and Heritage” project to share Dubai’s inspiring stories with the world

 Her Highness Sheikha Latifa bint Mohammed bin Rashid Al Maktoum, Chairwoman of the Dubai Culture and Arts Authority, "Dubai Culture", launched the "Dubai Culture and Heritage" project on the Google Arts & Culture platform, to be the first cultural page that the global audience knows about. During which the burgeoning creative scene in Dubai and the essence of its authentic cultural identity.

Google Arts & Culture works with more than 2,000 cultural institutions around the world to help make the world's cultures and heritage accessible to anyone, anywhere, and collaborates with cultural institutions to develop powerful, cutting-edge technologies that help digitize, preserve and display their treasures and stories to people around the world.

The "Dubai Culture and Heritage" platform constitutes a new space to highlight Dubai's creativity in the past and present, and a window that allows audiences around the world to view an important aspect of the rich cultural content of the Emirate of Dubai, which includes more than 800 iconic high-resolution images, including 120 artworks, and more About 70 articles in Arabic and English, which document Dubai’s history and present through the eyes of its citizens and residents, in a step through which “Dubai Culture” aspires to introduce the rapid prosperity that the city is achieving, and paint a comprehensive picture of its cultural richness, unique identity and rich heritage, and achieve its vision in promoting The emirate's position as a global center for culture, an incubator for creativity, and a forum for talent.

Her Highness Sheikha Latifa bint Mohammed bin Rashid Al Maktoum launched the new platform in the presence of Hala Badri, Director General of Dubai Culture, Amit Sood, Director and Founder of Google Arts & Culture, Lino Cattrozzi, Director General of Google Middle East and North Africa, and a number of eminent cultural figures.

And = Her Highness, President of the Dubai Culture and Arts Authority, said: "I am pleased today to launch the "Dubai Culture and Heritage" project.. Technology-enabled creativity often yields great experiences. This innovative platform provides a great opportunity to explore important chapters in Dubai's exceptional story, and provides a new window to learn Dubai has history, culture, creativity and diversity.”

Her Highness Sheikha Latifa bint Mohammed bin Rashid stressed Dubai's cultural and artistic richness, and the exceptional position that the emirate achieved thanks to the vision of its wise leadership, which laid the foundations of its leadership, and said: "Thanks to the vision and directives of His Highness Sheikh Mohammed bin Rashid Al Maktoum, Dubai has established its position as a distinguished center on the creativity map. The world, with its vibrant creative identity that is unique to the great diversity that characterizes Dubai in its community fabric.. It is a vibrant city of culture and creativity that embraces the cultures of the world, and excellence in it to reach globality is not just an ambition, but a tangible reality.. We are proud of Dubai providing an integrated environment that empowers local talent and welcomes With creative people from all over the world, giving everyone the full opportunity to succeed and excel on the professional and personal levels.”

Her Highness pointed out that expanding the use of modern technologies to serve creative activities has become a necessity, especially in light of the recent developments in the world, and said: "In today's world, the ability to adapt and flexibility is a basic requirement for progress. Discovering the possibilities of investing technology to contribute to enhancing its future, whether at the level of the creative process, or in terms of improving the audience’s artistic and cultural experience, and enhancing access to it,” Her Highness noted that these transformations have contributed to strengthening local creative talents, and attracting talent and creative institutions from all over the world. around the world.

The "Dubai Culture and Heritage" project on Google Arts & Culture reflects the great diversity of cultural content in Dubai, giving visitors to the platform all over the world a glimpse of Dubai's cultural treasures, unique nature, and cultural landmarks, in addition to highlighting many of Dubai's creative talents, both emerging from them Or professionals, to document their inspiring artistic giving.

important partnership

Lino Catrossi, General Manager, Google Middle East and North Africa, said: “At Google, we are delighted to collaborate with the Dubai Culture and Arts Authority to allow more people around the world to learn about the splendor of Dubai's heritage and culture. We believe this partnership is an important example of how we can support technology. tourism sector in the long term in the region by strengthening the work of the cultural sector.”

In turn, Hala Badri, Director General of "Dubai Culture", expressed the authority's pride in this pioneering step, and said: "The establishment of the Dubai Cultural page on Google Arts & Culture contributes to enhancing the public's access from within the country and from around the world to important features of the credit. Dubai is rich in cultural, artistic and heritage, and allows celebrating its contemporary creations,” she said, noting that Dubai Culture is the first government agency in the world to provide content in Arabic and English on the global “Google for Culture and Arts” platform.

“Through our ongoing collaboration with artistic and cultural talents and members of the local creative community, we are delighted to share their incredible stories and resources, which will make us the largest contributor to content in the MENA region,” Badri added.

"Dubai Culture and Heritage" is the latest page from the MENA region on Google Arts & Culture.

Google Arts & Culture UAE has previously worked with the UAE National Archives and the Barjeel Art Foundation to help people around the world explore the UAE's rich cultural heritage and diverse art scene.

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