Launched "Dubai Culture and Heritage" to share Dubai's inspiring stories with the world

Latifa bint Mohammed: A new project to learn about Dubai's history, culture and creativity

Her Highness Sheikha Latifa bint Mohammed bin Rashid Al Maktoum, President of the Dubai Culture and Arts Authority (Dubai Culture), launched the “Dubai Culture and Heritage” project on the Google Arts & Culture platform, to be the first cultural page that the global audience knows about. During her visit to Dubai's burgeoning creative scene and the core of its authentic cultural identity.

Google Arts & Culture works with more than 2,000 cultural institutions around the world to help make the world's cultures and heritage accessible to anyone, anywhere, and collaborates with cultural institutions to develop powerful and cutting-edge technologies that help digitize and preserve their treasures and stories and present them to people around the world.

The "Dubai Culture and Heritage" platform constitutes a new space to highlight Dubai's creativity in the past and present, and a window that allows audiences around the world to view an important aspect of the rich cultural content of the Emirate of Dubai, which includes more than 800 iconic high-resolution images, including 120 artworks, and more It contains 70 articles in both Arabic and English, which document Dubai's history and present through the eyes of its citizens and residents, in a step through which Dubai Culture aspires to introduce the rapid prosperity that the city is achieving, and paint a comprehensive picture of its cultural richness, unique identity and rich heritage, and achieve its vision of promoting The emirate's position as a global center for culture, an incubator for creativity, and a forum for talent.

Chapters in the Dubai story

Her Highness, President of the Dubai Culture and Arts Authority, said: “I am pleased today to launch the (Dubai Culture and Heritage) project. Creativity enhanced by technology often yields wonderful experiences, and this innovative platform provides a great opportunity to explore important chapters in Dubai’s exceptional story, and provides a new window to learn about Dubai’s history. culture, creativity and diversity.

Her Highness Sheikha Latifa bint Mohammed bin Rashid stressed Dubai's cultural and artistic richness, and the exceptional status that the emirate achieved thanks to the vision of its wise leadership, which laid the foundations of its leadership, and said: "Thanks to the vision and directives of His Highness Sheikh Mohammed bin Rashid Al Maktoum, Vice President and Prime Minister of the UAE and Ruler of Dubai. Dubai, Dubai has established its position as a distinguished center on the map of global creativity, by owning a vibrant creative identity that is unique in the great diversity that characterizes Dubai in its community fabric.

Her Highness said: “In today's world, adaptability and flexibility are a prerequisite for progress.

Therefore, the creative and cultural sector must continue working to discover the possibilities of investing in technology to contribute to enhancing its future, whether at the level of the creative process, or in terms of improving the audience’s artistic and cultural experience, and enhancing access to it.”

important partnership

Lino Catrossi, General Manager, Google Middle East and North Africa, said: “At Google, we are delighted to collaborate with the Dubai Culture and Arts Authority to allow more people around the world to learn about the splendor of Dubai's heritage and culture.

We believe this partnership is an important example of how technology can support the tourism sector in the long-term in the region by strengthening the work of the cultural sector.”

Hala Badri, Director General of Dubai Culture, expressed the authority’s pride in this pioneering step, and said: “The establishment of the Dubai Cultural page on (Google Arts & Culture) contributes to enhancing public access from within the country and from around the world to important features of Dubai’s cultural balance. And the rich artistic and heritage, and allows celebrating its contemporary creativity,” noting that Dubai Culture is the first government agency in the world to provide content in Arabic and English on the global platform “Google for Culture and Arts.”

Badri confirmed that the establishment of the "Dubai Culture and Heritage" project on the Google Arts & Culture platform came as a result of the collective efforts of members of the creative community, appreciating the contributions of all partners in telling the rich stories of Dubai's creativity, and supporting the authority's vision for the future of cultural and creative work, expressing her hope that the stories will be Dubai is a source of inspiration for the platform’s pioneers to visit the emirate and discover its creative paths, and to get acquainted with its unique cultural fabric.

President of Dubai Culture and Arts Authority:

• «Excellence and creativity in Dubai to reach the world is not just an ambition, but a tangible reality».

• «The cultural and creative sector is called upon to continue discovering the possibility of investing in technology».

800 high-resolution images including 120 pieces of art.

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