A successful investment that has been mocked by each other

Donkey milk soap is popular and criticized in Jordan

  • On a small farm in Madaba Governorate, 12 donkeys sway waiting for the donkey's milk to be transported to a small workshop in Amman to make soap.



Customers flock to buy chemical-free donkey milk soap, which is manufactured in a project that is the first of its kind in Jordan and the Middle East, hoping that it will bring them a magical solution to their skin problems, months after some of them mocked the main ingredient of this soap.

On a small farm in the Madaba Governorate, southwest of Amman, 12 donkeys sway every day, waiting for the donkey's milk taken from them to be transported to a small workshop in Amman to make soap.

Imad Attiyat, 32, a co-founder of the “Asses Soap Production” project, said: “In the beginning, many mocked and mocked the idea and said there was only a donkey left to be milked?

Or is it crazy to put something on my body that has something to do with a donkey.”

The young man, who is standing next to a barn made of recycled materials containing a large blue iron shipping container, added: “The issue changed after the project distributed 160 free bars of soap for you to try.

After that, requests exceeded 4,500 bars of soap per month.”

After a breakfast of fodder and vegetables, the donkey is milked by an electronic device, and only one liter a day is withdrawn in batches, while another liter is left to feed its young.

The milk is stored in a cold room on the farm, and quantities of it are transported every three days to the factory in Amman.

Each liter of ass milk is suitable to produce 30 bars of soap, and olive oil, almond oil, coconut oil and shea butter are mixed with it.

The owner of the project idea, Salma Al-Zoubi, as she mixes the ingredients in a large metal bowl, points out that “this is a product that exists in other countries in the world, that is, it is not a purely Jordanian innovation, but the idea that the product is 100% Jordanian with all production components from Jordan. She fascinated her with her partners to establish the project.

And she adds, wearing gloves and special clothes to maintain hygiene and sterilization: "The idea came to her after she knew the importance and benefits of donkey's milk."

Haddad confirms that "donkey's milk contains low levels of casein (a slow-digesting protein that is coagulable), and higher percentages of whey, which has antimicrobial properties and compounds that can prevent the growth of viruses and bacteria."

It is rich in proteins that attract water, so it is a good moisturizer for the skin, and contains antioxidants that protect cells from sun damage.

Lawyer Esraa Al-Turk, 48, says: "She is keen to use ass' milk soap constantly, as she is an environmental activist, and is eager to search for such natural products."

The soap is sold through the project's Facebook page at relatively high prices, compared to other types of soap, due to the scarcity of donkey milk.

The price of a small piece (85 grams) reaches eight dinars ($11), while a large piece (125 grams) is sold for 10 dinars ($14).

4500 bars of soap are distributed monthly.

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