The platform showcases designs used in local fashion

"My Heritage" introduces Emirati treasures to "360 degrees"

  • The platform space represents a realistic scene from the Sharjah desert.

    From the source

  • Reem bin Karam: "The platform contributes to opening the horizons of cooperation and joint work with craftsmen and designers in various countries of the world."

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Irthi Council for Contemporary Crafts, affiliated to the Namaa Foundation for the Advancement of Women, launched the first phase of its qualitative virtual platform, which provides a virtual experience to view the intangible craft heritage of the UAE in an accessible, interactive digital environment, in a move that opens the way for craft lovers around the world to see Emirati Heritage Treasures.

The platform, which can be visited by entering the council's website, displays a selection of the latest craft projects adopted by the council, where the visitor can view them with an exceptional experience using 360-degree technology in a virtual space that represents a realistic scene from the desert of the Emirate of Sharjah.

The visitor to the podium finds himself in a desert space, and in front of a tree hangs a selection of pieces of art that embody the patterns of embroidery, weaving and the traditional Emirati shapes, as it is possible to roam between these pieces, and once you click on them, explanations and detailed information about them appear, such as the piece “Farrukha Ain Mozah”. The platform reveals that its name is inspired by its eye-like design, while Moza is a traditional name by which girls are called, meaning pearls.

For her part, Reem bin Karam, Director of Nama Foundation, said: “With the launch of our modern virtual platform, Irthi offers an innovative way to introduce our authentic national heritage of handicrafts, by displaying the latest craft collections made by Irthi artisans, enabling the Council to benefit from the data The platform provides, and analyzes the behavior of the public interested in handicrafts in various markets around the world.”

She stressed the importance of the platform in opening the horizons of cooperation and joint work with craftsmen and designers in various countries of the world, as it provides complete and complete information about the artistic and technical identity used in authentic Emirati crafts, noting that this enhances the council's vision towards investing in crafts to achieve economic empowerment for women. Presenting the local heritage in a contemporary way to the new generations.

Within the framework of the first phase of the platform, the Majlis will present its latest products made of the traditional “Farroukha” craft consisting of braided cotton or silk threads used to decorate the traditional Emirati men’s clothing “Kandora”, in addition to a selection of hand embroideries that inspired the Qassimi high fashion collection. For spring and summer 2022.

embroidery

The displayed collection includes "Froukha" pieces of different designs, including: "Darisha", "Ain Mozah", "Al-Khelya", "Al-Mabroum" and "Al-Qalaa".

The embroidery collection includes pieces with the designs of "House of Poetry", "Geometrics", "Desert", "Crown" and "Coupe" designs.

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