Chinanews client, Beijing, September 7 (Reporter Shangguanyun) Following the popular "Fantastic Tour of the Qixi Festival", it is currently reported that the Henan Radio and Television Station "Mid-Autumn Festival" has also confirmed the director candidates, and the program is scheduled to be Aired on September 19.
This news has also caused a new round of discussion: Can it continue the good reputation of the previous "Dragon Boat Festival" and "Qingxi Festival"?
How can cultural programs get out of the circle?
"Longmen King Kong" stills.
Image source: Photo courtesy of Henan Radio and TV Station All-Media Marketing Planning Center
"Intangible Cultural Heritage" has become the highlight of the new program
Like the previously broadcasted "Wonderful Night of Lantern Festival" and "Wonderful Tour of the Qixi Festival", "Wonderful Tour of Mid-Autumn Festival" also belongs to the "Chinese Festival" series planned by Henan Radio and Television Station.
Xu Na, executive planner of the "Chinese Festival" series, said that the duration of "Mid-Autumn Festival" is expected to be more than 60 minutes. The director is the original team of "Chinese Festival". Some intangible cultural heritage techniques such as paper-cutting, shadow puppetry, embroidery, etc. will be included in the program. Get the show.
"One of the themes of the Mid-Autumn Festival is reunion.'Intangible Cultural Heritage' is a highlight of our program, or it can be said to be a clue connecting the whole program." Xu Na mentioned, "For example, in embroidery, Henan also has Bian embroidery."
Compared with the past, the style of the show has not changed much, and it still continues the online drama + online comprehensive model.
"There will still be a'Tang Xiaomei' in the program as a character clue to complete the Mid-Autumn Festival's "Wonderful Tour"." Xu Na revealed.
For this kind of program, her consideration is this, "We hope that the programs are both related and can become an independent unit."
How to maintain a good reputation?
Previously, programs such as "A Wonderful Night of Lantern Festival" and "A Wonderful Tour of the Qixi Festival" successively became popular. The quirky "Miss Tang Palace", the dancing "Luo Shen" and other characters have become popular all over the Internet and have become the focus of attention. "trend".
Some viewers expressed their expectations for the upcoming "Mid-Autumn Festival".
However, some people think that it does not seem to be particularly easy for it to continue its good reputation and make a hit.
On the one hand, the previously popular "Dragon Boat Festival Wonderful Tour" and "Chinese Qixi Festival Wonderful Tour" were short in duration and compact in plot. Some people commented that they were "full-time high-energy".
Whether "Mid-Autumn Wonderful Tour" can maintain the previous rhythm and quality is a question that needs attention.
On the other hand, the underwater dance "Luo Shen Water Fu" and the recent outings of "Dragon Gate King Kong" may raise the audience's aesthetic threshold.
How to create new ideas on this basis is also difficult.
Stills of "Luo Shen Shui Fu".
Image source: Photo courtesy of Henan Radio and TV Station All-Media Marketing Planning Center
"We have noticed the previous feedback from netizens on the show. For example, the plot is not refined enough, and the actors may not perform well." Xu Na explained, and some said that the show was short and not enough to watch.
She said that in consideration of the above suggestions, the program team has made adjustments. "The new program still continues the online drama + online comprehensive model, continuing the previous style. At present, the basic disk is still safe."
"Secrets" of cultural programs out of the circle
In fact, it's not just the "Chinese Festival" series. Previously, "China in Classics" and "Secret Details" have received a lot of praise.
There is a view that compared to mass entertainment, cultural programs always appear "unpopular".
But with the improvement of people's overall aesthetic level and spiritual pursuit, their potential space is getting wider and wider, and there are more possibilities for getting out of the circle.
Ma Xiaolin, the dean of Henan Museum, once said: "The success of excellent cultural programs cannot be separated from the deep exploration of cultural connotations, achieving the integration of tradition and reality, and at the same time achieving innovative expression, technological empowerment, Cross-border cooperation."
"Can a cultural program become popular? As a program group, you need to have some interpretation of the culture itself. On this basis, you must give the program a sense of beauty." Xu Na gave an example, ""Dragon Gate King Kong" has both feminine and feminine beauty. Masculine beauty."
In addition, in her opinion, if cultural programs want to go out of the circle, they must adopt appropriate forms of expression and find ways to communicate with audiences, especially young people. "Those excellent traditional cultures are inherent in our DNA." (End)