The old factory is transformed into a new park, where the past and the future reflect each other

  "It is said that our park is a blessed place. The Happy Twist Troupe entered in 2012, and it became popular in the second year." Zhang Shihui, Operation Director of the Park Management Center of the Innovation Industrial Park, introduced to reporters that "Xinhua 1949" established a total of 8 industrial parks across the country, with a total output value of nearly 20 billion yuan.

  On the booth of this park, the iconic red bricks and the "Heirloom" No. 36 copper typeface tell people that this park was once a factory area full of stories—the park was originally the factory area of ​​Beijing Xinhua Printing Factory, which was founded by New China. The first large-scale printing plant has a history of more than 70 years.

In 2010, the 61-year-old Xinhua Printing Factory moved out, and after many years of transformation, it transformed into the current cultural finance and innovation industrial park.

  The cultural industry park exhibition area hosted by the Beijing State-owned Cultural Assets Management Center is an important part of the 2021 China International Service Trade Fair’s cultural and tourism service exhibition. It focuses on the theme of "cultivating cultural industry clusters and building high-quality parks", covering cultural trade. , Cultural and technological integration, old factory renovation and cultural consumption, etc., are the epitome of the development of Beijing’s cultural industry park and a concentrated display.

  At the Xidian Memory Funstown Cultural and Creative Town booth, the newly launched HeartDub Pattern platform, a product exhibited by the settled enterprise Xindong Technology, attracted onlookers.

In the middle of the big screen, the digital model is walking on a catwalk. On the right is the fabric library. Click on the selected fabric, and the clothes on the model will immediately be replaced with this fabric.

  "At present, our back-end pattern library can store 5000 pattern files, scan the QR code to enter the fitting room, and see the dynamic display of the model wearing the ready-made clothes generated by the pattern." The staff of the company Hu Aixue said.

  Founded in 2018, Xindong Technology is an artificial intelligence company focused on sustainable fashion.

They master the world's top physical simulation technology, focusing on the digital, virtual and visual development of soft body materials.

"By helping companies to display virtual products and zero-cost pre-sales, we have reduced the R&D costs and 70% of marketing expenses for fabric manufacturers and brand owners by 50%, and shortened the delivery cycle by 90%," said Hu Aixue.

  "In traditional clothing production, it takes a very complicated process from design to ready-to-wear. For example, once an error is found in the design process, the pattern-making has to be repeated. On our platform, we can easily modify and make more attempts. "Hu Aixue said that a major goal of the company is to build the country's largest fabric database to provide convenience and reduce costs for fabric manufacturers.

  The digital future of traditional industries looks beautiful.

And the artificial intelligence company that grew up from the "warehouse" is "cool"-the Xidian memory funstown cultural and creative town where Xindong Technology settled, and its predecessor was an old factory settlement area, including the Beijing Glass Group warehouse and BAIC's storehouse.

  On September 3, the reporter learned from the Beijing State-owned Cultural Assets Management Center that this year there were 10 Beijing municipal-level cultural industry parks with high-quality development, outstanding benefits, and active innovation. Nearly 50 park enterprises participated in the exhibition.

At the same time, in accordance with the online and offline work requirements, representatives of 80 park enterprises will participate in the exhibition based on the large platform of the Digital Service Trade Fair.

  The person in charge of the Beijing State-owned Cultural Assets Management Center introduced to reporters that the cultural industry park is an important carrier for the high-quality development of cultural industries.

In recent years, Beijing has formulated a series of policies to respect the urban context, expand the cultural space, optimize the industrial ecology, stimulate market vitality, promote the orderly agglomeration and efficient use of cultural industry elements, and cultivate a number of distinctive cultural industry parks.

  In 2020, Beijing will recognize 10 municipal-level cultural industry demonstration parks, 10 demonstration parks (nominated), and 78 municipal-level cultural industry parks.

In the first half of this year, the city's cultural industry income above designated size totaled 803.96 billion yuan, a year-on-year increase of 32.1%; total profits were 60.46 billion yuan, a year-on-year increase of 238.9%.

  Steelmaking furnaces, old factory buildings, large chimneys, exhibition halls with many highlights...In Shougang Park, industrial culture and exhibition culture complement each other.

And when you walk into the cultural industry park exhibition area, you will find that there are more parks transformed from old factories that are exuding unique charm.

  Jiang Han