Cultural observation
"Idol development programs" ceased airing, and variety shows enter the twilight again?
"Idol development programs" once brought variety show competition into a difficult pit.
Now that the "mud pit" is gone, the out-of-control variety production is expected to be back on track again.
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With the release of the State Administration of Radio, Film and Television "Notice on Further Strengthening the Management of Artistic Programs and Their Personnel", "Idol Development Programs" on all platforms will not be broadcast in the future. At the same time, they will not be broadcast again, and there will be variety entertainment for celebrities' children. And reality shows.
The excessive participation of celebrity children in reality shows does have a negative impact on the growth of children and children, so will the suspension of "idol development programs" win public support?
Judging from the reaction of social media, most netizens agree with this.
From the youthful and eye-catching variety show to today’s ban, why did idol talent show come to this point?
A few days before the “Notice” issued by the State Administration of Radio, Film and Television, Gong Yu, the founder and CEO of iQiyi, announced “cancel the idol talent show for the next few years” as well-known idols such as “Idol Trainees” and “Youth Have You”. The producer of the talent show, iQiyi’s approach was considered to have a vane effect. At that time, there were speculations that other platforms would follow up. Now it seems that it doesn’t matter whether the various platforms and online platforms respond. It is a foregone conclusion that the program will completely withdraw from the entertainment stage.
Among the eight requirements put forward by the "Notice", some of them are old problems, such as the abnormally high pay of celebrities, the flow theory, and the rejection of illegal and unethical celebrities. One point that people pay attention to is that it has reached the level of implementation vigorously and vigorously-compared to controlling star pay, opposing flow theory, and managing illegal and unethical artists, it requires stricter rules and standards, and it also requires a complex system of reference and comparison. The four words "no broadcast" are simple, straightforward and clear at a glance. There are no behind-the-scenes operation methods such as "yin and yang contract", and it is not affected by other factors. This directly cuts off the platform's idea of continuing to produce such variety shows.
Variety show types and styles are diverse. The "Notice" only issued a "blocking order" for "idol development programs", which objectively shows that such programs have become the "storm center" that creates various entertainment chaos.
Looking back on the "rice circle culture", "off-the-spot investment", "fans tearing", "inducing consumption" and other bad phenomena in the entertainment industry in the past few years, although "idol development programs" are not the source, they have interpreted the above-mentioned chaos To the extreme.
From the spread of such programs to be strictly controlled to "blocked", public opinion has also confirmed that most viewers and netizens have lost interest in such programs. At the same time, the interference caused by such programs is also Reached the limit of endurance.
The key reason why "Idol Cultivation Programs" are offensive is the word "cultivation".
"Idol Cultivation" is a business model that originated from the entertainment industry in Japan and South Korea. In the process of localization, it did not correct its defects such as falsification and brainwashing education. On the contrary, it has a tendency to use it in some ways. .
Before and after the broadcast of such programs, data fraud and commercial hype are usually used to cause strong "pollution" to the entertainment circle and social media, and it also drives other entertainment products to imitate thinking, leaving people with "dark smoke in the entertainment circle." "impression.
If this kind of show disappears, it can be exchanged for variety shows to return to normal, and even the entertainment circle returns to the value concept of "work first", it can be regarded as "survival with broken arms."
The inherent defects of "Idol Cultivation Programs" make the "idols" created by it pale and weak. One is the lack of a healthy public image, and the other is the lack of creative strength.
After such idols "debut", they are usually fully utilized by platforms and channels within a relatively short period of time to squeeze out all commercial value, and then use a new round of drafts to carry out "product iteration".
In other words, the "idols" selected by the platform are also the objects they materialize, and their only purpose is to turn them into profit tools.
Variety shows that take "idol development" as the element of the program, so there is a situation of "hollow" content.
Some people worry about whether "not broadcasting idol development programs" will cause the consequences of the variety show recession. Such worries are unnecessary.
"Idol development programs" are well-known, but this type does not account for a large proportion of the huge variety show content production volume. Several major platforms publish a list of variety show productions each year, usually as many as 20 or 30. Without "idol development programs", the platform can still provide audiences with a large number of other types of variety shows to meet the audience's entertainment needs.
Will the variety show enter the "Twilight" again after the "Idol Development Program" ceases to be broadcast?
This starts with "Super Girl" 17 years ago.
In 2004, the holding of the first "Super Girl" not only allowed the entertainment form of the audition to be firmly rooted in the hearts of the people, but also completely refreshed the old variety show form. Some designs such as "resurrection" and "off-site voting" have still been rejected. Few variety shows are still used.
In 2006, "Super Girl" was suspended after its third edition. The reasons were mainly focused on "facilitating the bad habits of star chasing", "continuous negative news of players", and "degrading it to a profit-making tool."
At that time, there was a saying that "draft shows enter dusk", but when "Idol Trainees", "Creation 101" in 2018 and "Youth with You" in 2019 became phenomenal programs again, the talent show seemed to be dazzling again. "Noon hour".
From 2004 to 2021, in the 17 years, comparing the popularity of the two talent shows, we will find some superficial changes and internal constant laws.
"Super Girl Era", the main battle is the TV platform, the main focus is the grassroots concept, the selection is the personal idol, and the birth of powerful singers such as Li Yuchun and Zhang Liangying.
In recent years, the main position of the draft is the network platform, and the traffic route is taken. The selected group idols have spawned controversial artists such as Cai Xukun and Li Wenhan.
From TV to the Internet, the shift of the platform has brought great vitality to idol drafts, but because the core interest demands have not changed, it has led to the "collapse" of online idols' variety shows, especially the "rice circle", "debut" and "group". The emergence of dazzling terms such as "shooting", "C position" and "support" has accelerated the "rapid decay" of the new round of the draft.
The essence of the audition should be to select talented artists and use excellent works to prove their worth. Early auditions such as "Super Girl", "Happy Boys", "Come on Good Guys", "My Type My Show" and other programs have been launched. Many talented players, because of this, the talent show survived tenaciously after the "first twilight" argument came into being.
However, in recent drafts, there is an extreme lack of high-quality players, and the day of their debut is often a forgotten beginning.
"Rice circle culture" replaced "fan culture", leading to irrational star-chaser forming a prairie fire, "cutting leeks and willingly being cut", forming a deformed relationship between the platform behind the talents and the audience.
Human manipulation has always been an open secret since entering the form of variety show entertainment. Under the banner of “fair and transparent” rule setting and random modification of established rules, the main appeal is to provoke the consumer sentiment of the audience and make it The desire to consume continues to rise until the occurrence of events that touch the bottom line of the public, such as "pouring milk and shooting", cannot restrain and restrain their idol talents, and personally send themselves into the pits they dug.
From a cultural perspective, although the early drafts were exceptional in operation, they did not get rid of the category of popular popular culture. The programs still had positive energy in terms of values and met and satisfied the public's psychology to a certain extent; The interest demands of the "Rice Circle" are based on the "Rice Circle", which puts the "Rice Circle", which belongs to the youth subculture, at the center.
Without the tolerance of popular popular culture, the draft is inevitable.
The current variety show ecology is facing many problems, such as plagiarism, homogeneity, confusion of values, etc. In addition, the "rice circle culture" has long overflowed from talent shows and permeated the entire variety show form. There have also been some undesirable phenomena such as variety show hosts accepting gifts from fans. .
The suspension or discontinuation of "Idol development programs" is also a reminder to the variety show ecology: in the next few years, platforms and channels will only regain the value and meaning of variety shows before they can make this form of entertainment. The vitality is preserved.
Like other entertainment products, high-quality variety shows will be born through healthy competition.
"Idol development programs" once brought variety show competition into a difficult pit.
Now that the "mud pit" is gone, the out-of-control variety production is expected to be back on track again.
Han Haoyue Source: China Youth Daily