China News Service, Beijing, September 5 (Reporter Chen Hang) The combination of science and technology and stage performances allows direct dialogue between Chinese excellent traditional culture and the expression of science and technology, forming a new form of performance, and bringing new feelings to the audience.

Director Zhang Yimou mentioned the above through a video interview at the China Cultural Industry Development Summit Forum on the 4th.

  A new type of cultural business that combines cultural content and digital technology has become an important part of the cultural industry.

On the one hand, digital technology has continuously empowered the cultural industry and has become an important engine for supply-side reform and high-quality development of the cultural industry.

On the other hand, culture also provides a broader space for the innovative application of digital technology, and has formed a series of cultural and technological utility model patents.

  As the main forum for the cultural and tourism services of the China International Trade in Services Fair in 2021, this forum focuses on the future trend of the cultural industry, focusing on how to seize the opportunities for the integration of "digital + culture", expand new business formats, and promote the high-quality development of the cultural industry Contribute wisdom.

  More than 300 guests from the industry, academia and research circles focused on the theme of "New Digital Business Forms, Cultures, New Scenes and Industries, New Kinetic Energy", discussing the same-frequency resonance of digital technology and cultural industries from the three dimensions of collaborative innovation, integrated development, and optimization and upgrading.

  Zhang Yimou said that the combination of science and technology and stage performances allows direct dialogue between the excellent Chinese traditional culture and the expression of science and technology, forming a new form of performance, and bringing new feelings to the audience.

Inheriting excellent traditional culture should keep pace with the times, not only to retain the core essence, but also to develop together with the progress of science and technology.

  Xia Zehan, the representative of UNESCO to China, mentioned that the United Nations has established 2021 as the "International Year of Creative Economy for Sustainable Development", which aims to promote and accelerate the economic and social contribution of the creative economy to the Sustainable Development Goals.

  Xia Zehan said that although the creative economy is one of the industries most severely affected by the epidemic, it is also full of resilience. Many practitioners use digital technology to design innovative and creative solutions to promote the digital transformation of creative products.

  Zhao Qinping, an academician of the Chinese Academy of Engineering and a professor at Beijing University of Aeronautics and Astronautics, mentioned that VR technology has been widely used in the field of cultural and cultural activities.

It allows museums to get rid of the limitations of physical venues, enhances the display of cultural relics, and expands the audience's experience dimension; in the cultural travel industry, VR guides scene tours, enhances content presentation, and innovates the digital cultural travel experience model.

  Wu Zhiqiang, an academician of the Chinese Academy of Engineering and a professor at Tongji University, said that through AI empowerment, cities can better protect and display their cultural heritage, and they can also tell their own history and cultural stories more vividly, demonstrating their unique charm and cultural attraction. . (over)

Keywords: