He launched it through the digital space to highlight sports talents

Mustafa Al-Attiyah: The Emirates Motivational Platform at the Service of "The Children of the Country"

Al-Attiyah: The volunteer platform was launched after a year of delay due to the “Corona” pandemic.

From the source

“My goal is for the Emirates Motivational Platform (MAE) to become an honorable model for volunteer work.” With this phrase, the Emirati youth, Mustafa Al-Attiyah, summed up his ambition and earnest desire to serve his countrymen by launching a voluntary digital platform that contributes to highlighting national sports talents, and seeks to highlight them. In the form you deserve, without any return or any profit or material return.

In an interview with "Emirates Today", Al-Attiyah revealed the launch of this voluntary platform after a year of delay due to the "Corona" pandemic, stressing that it is open and free of charge to all sports talents and anyone who has a passion in the field of sports of all age groups without exception.

He said: “The idea began to crystallize in 2019, based on my previous experience in the field of bodybuilding, about eight years ago, at that time I was in dire need of a platform to provide me with media and moral support that was not available at the time, so I decided to do this task. I started establishing a private studio and acquiring cameras and equipment for design and montage.”

local talents

Mustafa’s enthusiasm and desire to activate the role of his virtual platform, in addition to his university studies and specialization in the field of information technology and filmmaking, contributed to reducing the burden of responsibilities placed on him and on his volunteer team, as he himself shoots the video clips and “videos” that he directs and completes the editing operations. Before broadcasting it on the platform’s accounts on social media, “Instagram, Snapchat, and YouTube.”

Mustafa continued, "The platform achieved a remarkable turnout and positive reactions from large segments of the public. As for sports talents, they were excited about his volunteer project, while many parents of talented children communicated with him to highlight them through the virtual space. This is in addition to dozens of requests that constantly reach his e-mail, and since the launch of the platform on the first day of this year, we are witnessing a significant increase in the number of followers, while the number of photography requests has reached more than 40 requests waiting for an opportunity to be implemented soon. This is thanks to the help of a proud professional volunteer team that includes the Nubian Swedish media, who joined the platform team after a distinguished experience in Dubai Sports in the field of broadcasting and design, and Al Anoud Al Suwaidi, a well-known fencing player who is responsible for coordinating meetings with female talents.

On the sources that are relied upon to discover new talents, Mustafa stressed, "We always bet on educating the public about the need to develop talents that we continue to search for either through the digital space or through clubs and various sports events inside and outside the UAE."

future projects

The activities of the "Emirates Motivational Platform" do not stop at the borders of the Emirates, but rather expand to include Gulf sports experiences, despite the challenges of the "Corona" pandemic that forced many to wait and wait for the right time, but Mustafa never stopped pursuing his dream, And that, through the idea of ​​the coordinators he contracted with outside the Emirates, as he says: “I was scheduled to travel to photograph one of the young heroes from the sisterly Sultanate of Oman, and to Kyrgyzstan to follow the famous sport of horse riding there, but the conditions of the travel ban made me resort to the idea of ​​the coordinators in The venue is to discover talent, and I am very happy to have a great team of volunteer coordinators who are currently in Saudi Arabia, Oman, Kuwait and Bahrain, hoping to expand our reach around the world.”

Regarding his future projects and his vision for the platform, Mustafa Al-Attiyah hoped that his platform would find the required support from the concerned authorities, such as the Dubai Sports Council and others: “This platform (for the children of the country), because I bet through it on serving the people of my country.

As for me, I do not seek any personal or material support, I have purchased all the equipment needed to launch this platform from my personal budget, attracting a group of volunteer experiences who work with dedication and sincerity to support and develop it to become a milestone and a digital encyclopedia for all sports talents that deserve care and attention.” .

He pointed out that the "Emirates Motivational Platform" was recently adopted by the Community Development Authority in Dubai as a voluntary platform, seeking to promote all talents and creative sports activities, and to highlight the places available for practicing various sports that the UAE established and built to be intended for the public.

About Emirates

In his interview with "Emirates Today", Mustafa Al-Attiyah stopped at the contribution of the "Emirates Motivational Platform" in promoting the hashtag launched by His Highness Sheikh Mohammed bin Rashid Al Maktoum, Vice President and Prime Minister of the UAE and Ruler of Dubai, under the title "The Most Beautiful Winter in the World," saying Over a period of three weeks, the volunteer team motivated young people to participate in hiking in Ras Al Khaimah, and we also intend to walk 30 kilometers from Deira to Bur Dubai, in order to introduce the landmarks of our beautiful areas that are worth a visit. exploration, and then practicing various sports.”

• "We always bet on educating the public about the need to develop talents that we continue to search for."

• «The platform achieved turnout and positive reactions from wide segments».

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