While the Chinese authorities have announced strict regulations on the entertainment industry, such regulations are expected to affect the activities of Chinese celebrities active in Korea.



On the 2nd, China's Broadcasting Regulatory Agency, the National Optoelectronics Bureau, announced that it would impose active regulations to crack down on the entertainment industry, such as expelling male female idols, banning audition program voting, and banishing celebrities from causing social problems. The Chinese authorities have put in place various restrictions on fandom's behavior, saying that they will correct the irrational and disordered fandom economy.



First, it banned the announcement of celebrity popularity charts, prevented paid voting for fans in entertainment programs, and blocked duplicate purchases of music from QQ Music, China's largest music site. The regulations include disbanding fan clubs that raise money for celebrities, and prohibiting minors from spending money for celebrities.



It is predicted that this move by the Chinese authorities heralded the entertainment industry's 'Jungpung Movement'.



The question is whether the Chinese government is expanding the Jeong-pung movement, which tightens the reins of regulations in various fields, to the general public culture in order to correct the wrong trend within the party.



Meanwhile, rumors are circulating that the next target of the Chinese government's celebrity movement is foreign celebrities. On the 5th, Taiwan Press Freedom Times reported that rumors were spreading on the Internet that the next target of the Jeongpung Movement would be foreign celebrities. predicted that



If such concerns become a reality, the activities of Chinese celebrities in Korea may also be restricted.



Recently, Taiwanese Twice Tzuyu's fan club received a notice from China's largest social media Weibo to change its name. Starting with Tzuyu, people in the music industry are paying attention to whether idols of nationalities such as Hong Kong and Taiwan who are active in Korea are at a disadvantage in their activities in China.



K-pop has been conducting strategic marketing targeting Chinese consumers for years, such as discovering and debuting members of Greater China. At the same time, however, there are concerns that K-pop, which is highly dependent on Chinese fandom, is being shaken powerlessly by Chinese authorities' regulations, from the Korean Hanryung to the entertainment industry movement.



(SBS Entertainment News reporter Kang Kyung-yoon)