Why the entertainment circle has become a fake circle
From yin and yang contracts to matting acting, from speculating CP to scalping traffic
□ The reporter's trainee reporter Zhang Shoukun
□ Our reporter Han Dandong
On July 21, the rapper "Kid King" posted a screenshot of his donation of 18,000 yuan to Henan, but netizens found that his actual donation amount was 100 yuan.
Subsequently, the "Kid King" apologized for donating P pictures and said that he had made up the donation.
Donation fraud is just a microcosm of fraud in the entertainment industry.
From yin and yang contracts to cut-out acting, from speculating on CP to scouring traffic, from falsely reporting heights to falsifying academic qualifications, fraudulent behaviors in the entertainment industry have emerged in an endless stream in recent years, and the impact is bad.
A number of industry experts recently said in an interview with a reporter from the Rule of Law Daily that the proliferation of fraud in the entertainment industry not only caused property and spiritual damage to viewers and fans, but also seriously affected the values of young people, and was also not conducive to the sound development of the entire industry. We must strengthen rectification, increase penalties, and purify the industry environment.
Sales rely on brush flow and water injection
Live broadcast with freight frequency "turn over"
"Isn't it the money for a lipstick to buy a hundred albums" "If it is true love, would you not even want to pay for a lipstick" "Buy one or two, what is the difference between you and passers-by"... reporter recently When undercover "fan circle" (fan circle), we often see words like this in the fan group.
It turns out that this is the "fantou" (fan management staff) who is encouraging fans to buy the celebrity's newly released digital albums, intending to work together to increase sales to the top of the hot sales list.
The reporter clicked on a variety of music software to enter the digital album library and saw that the digital albums of each star (including one or more songs) cost as little as three or four yuan, and as many as tens of dollars, and the best-selling and ranking lists of digital albums It’s clear at a glance that the rankings are not only for the day, one week, but also one month and one quarter, representing the popularity of the album.
Some online platforms will also reward the album with consumer avatar pendants, exclusive nameplates, and other rewards.
It costs thousands of yuan to buy it once, which is not a small expense in the "rice circle" dominated by young people and even students.
However, the reporter saw that many fans bought dozens, hundreds or more at a time, and posted screenshots of their purchase records to the fan base. Below are a bunch of likes.
Last year, the single sales of a top-rated star broke 100 million in three days, and immediately appeared on the global singles best-selling chart that year. However, its "super talk" was filled with a large number of comments advocating to brush the charts, and the per capita purchase volume also appeared abnormal. ; On the charts of a digital album, an account has repeated purchases up to 320,000 times, spending nearly one million yuan.
"In the long run, strength and singing skills are no longer the reasons for being on the list. People will only look at traffic and popularity. Everyone no longer pays for high-quality music, but for celebrities." Guo Xiaoming, director of the Law Culture Research Association of Sichuan Law Society think.
In addition to the sales of music albums, the star's various commercial activities are also full of traffic problems.
Xiao Shenyang, who has over 10 million fans on Weibo and Douyin, was carrying goods for a certain liquor. 900,000 people watched that night, only more than 20 people placed orders, and 16 orders were returned the next day; 12 live shows with goods With an average total PV (views) of 1.71 million Ye Yiqian, in a live broadcast room with nearly one million people, the total amount of tea sets sold for more than 200 yuan was less than 2,000 yuan.
On November 20, 2020, the China Consumers Association released the "Double 11" Consumer Rights Protection Public Opinion Analysis Report, which shows that there are problems such as ordering, sales of fakes, and frequent "car overturning" in the celebrity live broadcast. "And so on are included in typical cases.
In 2018, Cai Xukun released a Weibo promoting a new song video, which was reposted over 100 million times. At that time, the total number of Weibo users was 337 million.
Even at the moment, reporters discovered that no matter what content they post on Weibo, even if they post on Weibo late at night, some celebrities can achieve millions of "re-comment and likes" in just a few minutes, and a large number of comments are very similar.
Guo Xiaoming pointed out that data and traffic falsification violated the principle of good faith and deceived the public.
If the relevant cooperation is obtained through data fraud, on the one hand, the partner can be held accountable for negligence in contracting or request the cancellation of the contract; on the other hand, it may also be suspected of fraud.
All kinds of fraudulent tricks
Serious circumstances or criminal liability
Speaking of celebrity fraud, the "Xueba" Zhai Tianlin rollover incident is still fresh in the memory.
In a live broadcast, Zhai Tianlin asked "what is CNKI" and was questioned by netizens. Previously, Zhai Tianlin claimed on Weibo that he was hired by the Guanghua School of Management of Peking University and became a post-doctoral researcher.
After investigation, Zhai Tianlin not only had the problem of plagiarism in thesis, but also frequently acted and participated in activities during his Ph.D. study.
In May of last year, Tongzhuo exposed himself to "fraud" in the college entrance examination, and changed from a previous student to a recent student, which aroused widespread public concern.
After investigation by relevant departments, Tongzhuo forged the identity of fresh students to take the college entrance examination.
Wang Yanhui, a lawyer at Shanghai Hengyanda Law Firm, noticed that falsification of celebrities’ academic qualifications is more common. Some have attended training courses, night schools, presidential classes, self-study classes, etc. of prestigious schools, and then claimed to have graduated from prestigious schools; some bought a foreign country. Fake college diplomas claim to have studied in foreign universities; some simply fake college diplomas.
"Falsified academic qualifications will not only be entered into the personal credit investigation system, but may also violate the relevant provisions of the criminal law on the crime of forging, altering, or buying and selling official documents, certificates, and seals of state agencies." Wang Yanhui said, if there is fraudulent academic qualifications when signing the contract, then Violated the provisions of the labor contract law.
The reporter combed and found that in recent years, celebrity frauds can be described as numerous and varied.
People have become accustomed to the fact that many celebrities have problems such as height fraud, age fraud, facial fraud (plastic surgery), emotional fraud (various scandals and CP speculation).
Wang Yanhui said that some celebrities will deliberately expose and arrange people to follow the film to create topics and hype in their personal lives, which is offensive; some celebrities use fake body length to promote certain products, which may be suspected of being false. Propaganda needs to bear the corresponding legal consequences.
In recent years, the issue of illegal tax avoidance by some celebrities by signing yin and yang contracts has received widespread attention from the society.
According to previous public reports, Zheng Shuang used the Yin-Yang contract in the "A Chinese Ghost Story" project. The "Yang Contract" was 48 million yuan, and his personal salary income was changed to corporate income for false declaration and tax evasion; "Yin Contract" "" was 108 million yuan. The producer signed a false contract with Zheng Shuang’s actual control company and paid in the form of "capital increase", evaded industry supervision to obtain "expensive compensation," concealed income, made false declarations, and evaded taxes.
Guo Xiaoming said that it is illegal to sign a Yin-Yang contract to avoid paying taxes. The tax authorities can collect taxes and require payment of late fees, as well as fines. If they do not pay taxes, late fees and fines in time, they may be held criminally liable.
"Finding ghostwriters or plagiarizing scripts and songs has been the hardest hit in recent years for celebrities to falsify. These acts are suspected of infringing on the intellectual property rights of others, and serious cases may also constitute crimes." Wang Yanhui said.
Guo Xiaoming said that some celebrities may use their fans to slander other celebrities through malicious reporting. This may constitute a reputation infringement, requiring civil liabilities such as an apology and compensation for losses; if it involves insults or defamation, it will be detained by law and order, but will be more serious. Be held criminally responsible.
Change the flow to the upper hand
Strike hard to strengthen governance
Why do celebrities falsify so much?
Wang Yanhui said: "Before the country rectified the chaos in the entertainment industry, the entertainment industry has entered an era where traffic is paramount. It does not look at talents and skills, but only looks at traffic. If you want to get traffic quickly, you must have someone, have topics, and Attention, being active on the cusp of public opinion can gain attention and flow, and thus have more resources. In this general environment, celebrities and the capital behind them do everything, and some create topics for the sake of “red 'Without bottom line."
Guo Xiaoming believes that frequent celebrity frauds not only affect the artist’s own business ability, and are not conducive to the healthy development of the entertainment industry, but more importantly, it will bring distorted values to society, especially young people. He believes that appearance, private life, etc. can be used Sales, and can reap "success", in the long run, it will have a huge negative impact on young people, and it will also make people lose confidence in the entertainment industry.
How to change the bad ethos of flow first?
How to rectify all kinds of fraud in the entertainment industry?
The country is in action.
In March of this year, China Judgment Document Network announced the verdict of Cai Kunmiao, the developer of the "Star Aid" App, who was sentenced to five years in prison in the first instance for providing programs for intruding into computer information systems.
The "XingYuan" App is a program that scans Weibo traffic. It once created an incident in which a celebrity's single Weibo reposted more than 100 million yuan.
According to statistics, at the time of the case, users of the software had logged in with more than 190,000 control-end Weibo accounts, and the developer had obtained illegal gains of more than 6 million yuan.
On August 6, the Shanghai Municipal People's Government issued the "Shanghai Municipality's Implementation Plan for Further Deepening the Reform of Tax Collection and Administration" to strengthen the tax service and supervision of high-income and high-net-worth individuals in accordance with the law.
To conceal income, falsely list costs, transfer profits, and use "tax swales", "yin and yang contracts" and related transactions to evade and avoid taxes, intensify prevention, control, supervision and inspection in accordance with the law.
With the further development of a number of actions such as rectifying the chaos in the "rice circle", celebrity fraud has begun to be more targeted.
Recently, QQ Music, NetEase Cloud Music, etc. stated that the purchase of paid digital albums and singles will be restricted, and albums that users have already purchased will not be able to be purchased repeatedly.
However, the reporter found that one person can still purchase multiple albums with multiple accounts, or send them to friends after purchase. There is still the possibility of selling sales, but the procedure is more cumbersome.
In response to the various chaos in the entertainment industry, the Central Propaganda Department and the State Administration of Radio and Television have recently issued notices to clearly crack down on various forms of traffic fraud; strictly manage various hot search lists, optimize content recommendation algorithms, and severely punish film remuneration violations, "Yin-Yang Contract", tax evasion, etc.
Wang Yanhui said that to eliminate fraud and chaos in the entertainment industry, we must first rectify traffic fraud, so that traffic and capital cannot become absolute factors that influence the entertainment industry.
At the same time, it is necessary to strengthen publicity and education to establish the correct value orientation for the society, especially the young people. The criteria for evaluating a star should be morality and professional ability, rather than the so-called personality, perfect appearance or full body topics.
"Although it may not be possible to put an end to fraud in the entertainment industry in a short period of time, the relevant state departments have already attacked, and multiple departments have joined forces. I believe that in the near future we will usher in a clear entertainment circle." Wang Yanhui said .