The number of netizens exceeds 1 billion, what are the new ecology of Chinese people’s digital life?

  As of June 2021, the number of Internet users in my country was 1.011 billion, and the Internet penetration rate reached 71.6%... On August 27, the China Internet Network Information Center (CNNIC) released the 48th "Statistical Report on the Development of China's Internet", which pointed out that my country Over 1 billion users have access to the Internet, forming the world's largest and vibrant digital society.

  In the wave of the digital age, what are the new ecosystems of your digital life?

  The wave of digital transformation has begun

  As of June 2021, the number of Internet users in my country was 1.011 billion, 21.75 million more than in December 2020, and the Internet penetration rate reached 71.6%.

Among them, the number of mobile Internet users in my country is 1.007 billion, and the proportion of Internet users who use mobile phones to access the Internet is 99.6%.

  Zhang Xiao, deputy director of the China Internet Network Information Center, said that at present, the wave of digital transformation has begun, and all sectors of the economy and society are accelerating the pace of digital transformation.

  Statistics have found that netizens aged 10 to 19 have the highest utilization rate of online education, reaching 48.5%; netizens aged 20 to 29 have utilization rates of online music, online video, webcast and other applications in all age groups The highest rates are 84.1%, 97.0%, and 73.5% respectively; Internet users in the 30 to 39 age group have the highest utilization rate of online news applications, reaching 83.4%.

  "More than 70% of my country's population is online; the number of users of more than 10 types of Internet applications is more than 500 million, and the average online time per person reaches 26.9 hours per week. Internet applications have shaped a new lifestyle and social form." Zhang Xiao said.

  Live e-commerce creates new consumption scenarios

  "Short video and live broadcasting are becoming a new entertainment method for the whole people." The report pointed out that as of June 2021, the number of short video users in my country was 888 million, accounting for 87.8% of the total netizens.

The number of live webcast users reached 638 million, accounting for 63.1% of the total netizens.

Among them, the scale of e-commerce live broadcast users was 384 million, a year-on-year increase of 75.24 million.

  "The web live broadcast industry has evolved from a single form of entertainment and pastime to a close integration with everyone's'food, lodging, travel, shopping and entertainment'." Qu Tao, secretary general of the China Performance Industry Association Network Performance (Live Broadcast) Branch, believes that it is both a kind of Tools are also a new way of life.

  More than 100 million people are anchors, and more than 600 million people watch the live broadcast. Talking about this popular live broadcast boom, Qu Tao believes that the web live broadcast provides every ordinary person with a stage to show themselves, whether it is acting dreams, life records or commodities. Sales and webcasting can allow more people to enjoy the convenience, fairness and recognition that technology brings.

Especially after the outbreak, the rise of live e-commerce has created new sales and consumption scenarios.

  "Youth Mode" needs to be upgraded

  The report pointed out that as of June 2021, the number of Internet users aged 6 to 19 in my country has reached 158 million, accounting for 15.7% of the total Internet users.

  Teenagers are the future of the country, and the bad influence of the Internet on the youth group has been receiving extensive attention from all sectors of society.

  On June 1 this year, the newly revised "Law of the People's Republic of China on the Protection of Minors" was formally implemented, adding a special chapter "Network Protection" to protect the legitimate rights and interests of minors in cyberspace.

At the same time, the relevant departments carried out the "Medical Seed Protection Action" to focus on cleaning up harmful information related to minors on the Internet; by setting up the "Youth Mode" in the APP and launching an anti-addiction system, creating a clear and clear cyberspace for the healthy growth of young people.

  "In view of the new situation that is constantly evolving, the platform should combine its own characteristics to make more targeted upgrades to the'youth model' and play a positive role." Qu Tao suggested that the main responsibility of the platform organization should be strengthened, and the enterprise should be self-protected Minors built the "Great Wall".

  Experts pointed out that youth protection is a systematic project that requires efforts from platforms, schools, and families.

It is necessary to establish a good manner of caring for and caring for minors in the whole society, and jointly weave a minor protection net.

  Help non-netizens share huge dividends

  Experts believe that thanks to the continuous improvement of infrastructure and supporting digital services "software and hardware", the difference in Internet penetration between rural groups and urban residents has gradually narrowed.

  Gao Xinmin, a member of the Advisory Committee of the Internet Society of China, said that on the one hand, the construction of rural Internet infrastructure has been continuously improved.

The proportion of both optical fiber and 4G in administrative villages across the country exceeded 99%, allowing rural and urban "same network and same speed".

On the other hand, new forms of digital economy in rural areas are gradually taking shape, and the new Internet model represented by live e-commerce has exerted its ability to carry goods and has become a new path leading the online sales of agricultural products.

  While paying attention to the growth of netizens, it is still necessary to pay attention to non-netizens.

  The report pointed out that as of June 2021, the number of non-netizens in my country was 402 million.

Among them, lack of skills, educational level restrictions and insufficient equipment are the main reasons why non-netizens do not go online.

  "With the rapid development of digital technology, we still need to give more care to non-netizens." Experts said that by focusing on improving the cultural and educational level of non-netizens and the use of digital technology, we will develop more intelligent and humanized products suitable for the elderly. And services, and improve the facilitation level of network services, etc., to help non-netizens share the huge dividends of the digital age.