Louise Bernard with Alexis Patri 10:56 a.m., September 3, 2021

The European channel Arte presented its program for the 2021-2022 season on Thursday.

Bruno Patino, president of the channel is delighted at the microphone of "Culture Médias" of the successful strategy of the channel to attract young adults, on its online platforms and its social networks, as in front of its antenna.

INTERVIEW

A return to school with confidence.

Arte presented its back-to-school novelties to the press for the 2021-2022 season on Thursday.

A comeback on a very good basis, since Arte multiplied the good audience results last season.

His series

In Therapy

 is an excellent example of the successes of the 2020-2021 season, both on the air and on his platform arte.tv.

Arte is therefore launching after a record (and even historic) year with an audience share of 2.9%. 

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And Arte also performs on digital with 170 million views accumulated each month on the arte.tv platform.

Between 2017 and 2020, its digital progress increased by 400%.

Reinforce your difference

"We want to increase the links between Arte and those who either watch it already, or who can watch it", explains the president of the channel Bruno Patino.

“We really think Arte is for everyone. I hope viewers who are connected with Arte realize that this channel is very different from the others.

"We are a European channel, a narrative channel very based on documentaries, fiction and cinema. Arte offers a lot of different things, coming from different places. I hope that this richness and this difference can be seen", adds he does.

Lots of new series

To increase these links, Arte is presenting a very rich back-to-school program.

In particular, there will be season 2 of the

En Thérapie

and 

Mytho series

.

But also the first series of Valérie Donzelli,

Nona and her daughters

, with Miou-Miou, 70 years old, pregnant.

Without forgetting

Anna

, the event series by Niccolo Ammaniti, to whom we already owe the fantastic

Il Miraculo

. 

Arte will also broadcast 24

hours

a

day

, a set of 24 short films written, directed and played by women around violence against women. 

15-34 year olds more numerous in front of their TV

At a time when television seeks to attract young people, Arte seems to have found the recipe.

Obviously, they consume the content via the free digital platform arte.tv or the YouTube channel.

But not only.

The antenna is also progressing: + 23% of 15-34 years, compared to 2019. If Arte does not seek to rejuvenate its viewers, the channel is delighted to speak to all audiences.

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"It is very important not to be cut off from youth, but also to be with them on a daily basis, fully," says its president.

“Being with the youngest means being as close as possible to their uses, but also as close as possible to their concerns, their questions, and even their way of seeing the world. We don't do it only on the web , but also on the air. "

These young people will also be able to consume the new digital program

Les Ideas Wide

 or the new bimonthly musical program on Twitch

Laser Disc

.