The Beijing Universal Studios theme park will officially open its doors on the 20th. This means that China's "Southern Disneyland and North Universal Studios" dual-power pattern has been formed. How should the local theme park transform and break through?
"Having both soft and hard" or the way of business.
"Soft" means to have cultural "soft" connotations.
Because the theme park is not only a tourism product, but also an important part of the urban public cultural space.
Only by digging into local cultural IP in local theme parks can they achieve a better breakthrough.
"Hard" means having excellent facilities.
Integrating technology into amusement facilities to create an immersive experience is the "hard power" for the theme park to break through.
At the same time, theme parks also need to complete supporting service facilities.
"Soft" culture is the soul, and "hard" facilities are the skeleton. After "soft and hard", why can't the local theme parks be "applauded and popular"?
Editor in charge: [Li Jun]