Half a month to talk about reporters: Chen Qingbing and Zhang Jiansong

　　"If you think what I said makes sense, please deduct 1." "If you like my video, please follow me, and one-click triple connection." In front of the camera, Chinese Academy of Sciences academician Wang Pinxian recommended his video in a way familiar to young people. .

　　Recently, a group of academics have become popular UP owners on station B.

They keep up to date with current events, keep up with hot spots, and "play with stalks", "sell cute" and "seek attention" from time to time.

With their professional knowledge and personal charm, they quickly "out of the circle" and harvested a large number of young fans, changing everyone's stereotype of experts and scholars.

"Contrast" is full,

Experts and scholars incarnate personality UP masters

　　On June 9, some people said that B stood on this day and ushered in the UP master who was the biggest coffee in history.

A video of less than 3 minutes first published by Academician Wang Pinxian received 3.176 million views and ranked fourth in the rankings.

　　As an academician who has made great contributions to deep-sea scientific research, Wang Pinxian talked about the "pediatrics" knowledge in the marine field in the video, with his eyes shining, full of passion and love.

In real life, the image of experts and scholars is often defined by academic treatises and patent publications, and appears serious; on the new platform, scientists incarnate as UP masters with personalities and attitudes, and express their love without hesitation.

This kind of "contrast" touched many people.

　　Not only Academician Wang Pinxian, but also a group of big academics have turned into UP masters. While "playing stubbornly" and "selling cute", they moisten things silently to popularize professional knowledge among young people.

　　"Love the earth", Fudan University professor Liang Yongan introduced himself like this; Professor Dai Jianye of Central China Normal University said, "Don’t call me grandfather, I also want to be younger"; Shaanxi Normal University professor Yu Gengzhe quipped that he was "satisfying everyone as much as possible." Professor of History"; Peking University professor Dai Jinhua wrote "Looking at the Other through the Movie Screen"...

　　These details allow everyone to see alive people, bringing experts and scholars closer to the public.

Graduate Xiao Di is the "iron fan" of these experts and scholars.

He said: "These experts and scholars allow me to see a wider world in a relaxed and happy atmosphere."

"Out of the circle" magic weapon:

Ask an interesting question

　　What is the secret of the Bermuda Triangle?

How big is the difference between an urban chicken baby and a small town?

Why did Lee Road repair become popular?

Why is the ending of "Little Willingness" doomed to disappoint?

　　The video topics of experts and scholars such as Wang Pinxian and Liang Yongan are different from university courses. They are not named professional theories, but directly raise questions that interest everyone.

Wang Pinxian said: "The difficulty in making popular science videos is not to answer, but to ask questions. Asking interesting questions is my principle for making these videos."

　　Interesting questions are like a bridge between two circles, which can not only attract young people, but also export the professional knowledge of experts and scholars.

How is such a bridge built?

　　The Banyuetan reporter learned that most experts and scholars choose to cooperate with third-party platform organizations, and the platform organizations are mainly responsible for account operations and cooperate with experts and scholars in content production.

　　Xixi is a staff member responsible for operating content for Liang Yongan.

He told the Banyuetan reporter: "We need to be familiar with the motifs and underlying logic of the research field of experts and scholars. Cooperating with experts and scholars, I feel that we are no less than studying for a master's degree."

　　Xixi believes that in the face of seemingly simple topics, the understanding of experts and scholars is very different from that of ordinary bloggers. "They have their own professional standards, and we will produce content according to the standards of experts and scholars."

"Knowledge out of the ivory tower is fundamental"

　　The "out of circle" of experts and scholars is the result of the integration of the needs of experts, scholars, platform institutions, and users in the current communication environment.

Weng Qiuyi, an assistant researcher at the Institute of Higher Education of the Chinese Academy of Educational Sciences, said that after experts and scholars "out of the circle", the influence of scientific research has been expanded, and the effect of social services has also greatly increased.

　　However, Dong Chenyu, a teacher at Renmin University of China, believes that experts and scholars should be wary of chasing traffic, over-utilizing and selling their own cultural capital, or blindly commenting on non-professional content in the process of "out of the circle."

　　We must abide by the seriousness and heaviness of educational activities.

Experts and scholars need to balance the relationship between knowledge dissemination, education, and scientific research.

Weng Qiuyi believes that the dissemination of knowledge is not to cater to the public, but to lead the value. “Experts and scholars are only superficially, and knowledge entering the public is the fundamental.”