Chinanews.com, Nanchang, September 1st, title: "Archaeological Blind Box" is becoming more popular in mainland China and the younger generation of "circle fans"
Reporter Liu Zhankun Wu Pengquan
Picking up an exquisite archaeological shovel, carefully shoveling out the square-shaped clods, as the soil is peeled off a little bit, and then finely sweeping away the floating dust on it, the "cultural relics" in the soil gradually appear true...
This is the cultural and creative product "Archaeological Blind Box" recently launched by the Jiangxi Provincial Museum to hide "miniature cultural relics" in the soil.
The picture shows the Tiangongfang of Jiangxi Provincial Museum. A tourist prepares to open the "archaeological blind box" cultural and creative products.
Photo by Liu Zhankun
Bronze wares, ingots, copper mirrors, silver medals... There are 15 "miniature cultural relics" in the "archaeological blind box" of "Shangxin" in Jiangxi Provincial Museum.
The picture shows a "miniature cultural relic" excavated from an "archaeological blind box" by a girl.
Photo by Liu Zhankun
Li Wenjin, head of cultural and creative work at Tiangongfang, Jiangxi Provincial Museum, said that in addition to archaeological shovel, there are brushes, gloves, masks and other tools in the box.
With the blind box, visitors can discover the "treasures" and understand the historical heritage of Jiangxi's ancient cultural relics.
The picture shows a girl doing "archaeological excavation" on the opened "archaeological blind box".
Photo by Liu Zhankun
"So creative, I can't wait to dig treasures." After a young tourist Liu Ruiqi visited the Jiangxi Provincial Museum, he not only bought an archeological blind box, but also brought one to his friends.
In recent times, archaeological blind boxes have become increasingly popular in the Mainland, and the younger generation of "circle fans".
By simulating the real archaeological excavation environment, they "immersively" experience China's ancient and heavy historical culture.
The "lost treasure" archaeological blind box of Henan Museum, the Sanxingdui archaeological blind box of Sanxingdui Museum in Guanghan, Sichuan, and the bronze squad series blind box of Shaanxi History Museum... In fact, with the rise of the new consumption power of Generation Z, mainland cultural and cultural institutions Increasing attention is being paid to "communication" with young people, and archaeological blind boxes that "bring their own traffic" have gradually become the "new favorite" of many museums' cultural and creative products.
The picture shows a girl carefully using the "archaeological shovel" to "archaeological excavation" on the "archaeological blind box".
Photo by Liu Zhankun
Among them, the "Lost Treasures" archaeological blind box launched by the Henan Museum has repeatedly been out of stock in the mainland market, causing many netizens to leave messages on the official Weibo of Henan Museum to urge replenishment.
In the Henan Museum shop on an online shopping platform in the mainland, the monthly sales of archaeological blind boxes ranging from tens of yuan to hundreds of yuan are more than 6,000.
In more than 100,000 store messages, many buyers left a message saying, “I had an archeological addiction at home, full of novelty and fun.” “During the process of unearthing the'treasure', I deeply feel the difficulty of archaeologists.” “Archaeology The blind box can not only make everyone familiar with cultural relics, but also deepen everyone's understanding of traditional culture."
The picture shows a young boy at the Tiangongfang of the Jiangxi Provincial Museum looking at the scene of the "archaeological blind box" that has been dismantled.
Photo by Liu Zhankun
Zheng Yating, an assistant researcher at the Institute of Economics of the Jiangxi Academy of Social Sciences, said in an interview with reporters on the 1st that the archaeological blind box combines cultural relics with the popular "fashion play". It has brought closer together in a way that meets market demand and the thinking of young people. The distance between cultural relics and young people is a new attempt to "live" traditional culture.
Aiming at emerging consumption hotspots such as the archaeological blind box, Zheng Yating suggested that the historical value of cultural relics should be respected, so that the archaeological blind box can truly superimpose "creativity" on the cultural connotation, and create a unique and satisfying consumer. High-quality products; relevant regulatory authorities must also eliminate blind box "traps" and promptly clean up and crack down on all kinds of illegal speculations to ensure the healthy operation of this emerging industry.
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