When the Consumer Affairs Agency investigated the electric kettle of Tiger Corporation, which was promoting the product using a video that does not spill hot water even if it collapses, it was found that hot water actually spilled.
The Consumer Affairs Agency has ordered the company not to unfairly advertise it as misleading consumers.
It was pointed out that it was misleading about the CM of the electric kettle of Tiger Corporation, a cooking appliance manufacturer headquartered in Kadoma City, Osaka.
In the commercial, the video was used to show how hot water did not spill even if the electric kettle of the product collapsed, and it was advertised that "it is designed so that hot water does not spill in case of emergency."
However, when the Consumer Affairs Agency and the Fair Trade Commission investigated, it was found that the CM was shot without putting hot water in the electric kettle, and in an independent experiment, it was confirmed that hot water spilled. is.
For this reason, the Consumer Affairs Agency issued a measure order to the company on the 31st to prevent unfair advertising, saying that it violates the prize labeling law that prohibits labeling that misleads consumers.
Hiroshi Mabuchi, director of the Japan Fair Trade Commission's Kinki Chugoku-Shikoku Office, said, "Electric kettles can cause burns if misused, and safety against hot water leaks is an important factor in selecting products. Is a national TV commercial that targets a large number of consumers and has a significant impact. "
Tiger Thermos "I intended to direct"
Regarding receiving the action order, Tiger Corporation said, "I knew that if I fell down, hot water could leak, but the CM was intended to convey in an easy-to-understand manner that the hot water was designed to prevent it from spilling. We will take the action order seriously and strive to prevent recurrence and restore trust. "