The research and study travel industry attracts more attention, practitioners call for higher barriers to entry
Beware of the change of "study but not travel"
Whether it is a "chicken baby" parent or a "Buddha-type" parent, the common issue facing them is "caring for their children".
In the past, the education and training industry accounted for a lot of family time and money.
Now that the "double reduction" policy is strictly implemented everywhere, where do the children go?
Is the opportunity for the research industry coming?
The reporter learned from the front line that the mentality of some parents has changed, and many teaching and training institutions have transformed into the parent-child research market. All parties are working hard to optimize the research curriculum system by improving industry standards.
Text/Luo Lei, All Media Reporter, Guangzhou Daily
Parents say
Research and study tour becomes the main force of summer tour
As the "double reduction" policy clearly requires that national statutory holidays, rest days and winter and summer vacations should not be used to organize subject training, students who previously participated in off-campus subject training will have more time to participate in summer camps and outdoor practical activities and other research activities, research travel The market scale will be further expanded.
This summer, Ms. Xu took her children on frequent parent-child trips, "It can enhance parent-child relationship, increase knowledge, and it is also good for eyesight." Ms. Xu said that she welcomes the "double reduction".
In her opinion, the tutoring fee is a big expenditure, and it also takes up a lot of energy.
After the "double reduction" is implemented, it is an option to participate in the parent-child study tour with the child.
According to travel agency industry insiders, many children participate in multiple research camps during a holiday or frequently participate in weekend camps. Many related resorts and camps in the city continue to be full during the summer.
According to the "2021 Summer Tourism Big Data Report" released by Ctrip in July this year, it is shown that research travel has become a new trend this summer.
The research and study travel experience has become one of the main forces of summer customized tours, and the research and study travel products have increased by more than 650% compared with the 2020 summer vacation.
Lack of quality products in the market
It is precisely because of the huge potential of the research market that various institutions have entered the field.
Not only tourism platforms, hotel groups, and parks participate, but also educational institutions such as universities and training centers. Many sports development organizations, art institutions, and cultural public accounts have all participated in the development of research products.
But from the perspective of parents, they have higher-level requirements for the professionalism, experience, uniqueness, and safety of research tours.
Parents generally report that good products are hard to find.
"Research is very expensive and very expensive," Miss Lai said.
Her daughter is under 6 years old, and she has surpassed many children of the same age in school travel experience.
Ms. Lai said frankly that according to her expectations, suitable research tours are too difficult to find.
For this, she will even customize it herself.
Before, she and other parents organized a study tour of the Forbidden City in Beijing. “I asked an expert on ancient architecture to explain the Forbidden City to the children. In the early stage, I also discussed with the teacher how to improve the subject for younger age.”
Ms. Lai’s own customized research tour is also a helpless move under the current shortage of high-quality products.
The "Research Travel Service Specification" points out that at least one research mentor should be set up for each research travel team, who is responsible for formulating a research travel education work plan, and provides research travel education services with the cooperation of leading teachers, tour guides and other staff.
Therefore, research tutors must not only have a richer knowledge reserve, but also have higher organizational skills and expressive skills.
But in fact, many research tutors cannot play such a role.
How to choose suitable research and study tours for children?
As the school season approaches, summer camps in Guangzhou's jurisdiction have basically come to an end, and citizens can focus on short-term courses such as one-day camps and two-day camps.
Ms. Zeng, a tourism practitioner, suggested that parents can actually consider participating in some projects organized by scenic spots and hotels themselves.
At present, many well-known resort hotels and resorts in the city and province have launched all-inclusive courses for children.
There are many related camps in the local Conghua District and Huadu District.
When choosing, parents should understand the qualifications, safety guarantees, venues and facilities, teacher qualifications, course content, etc. of relevant institutions.
Industry insiders said that relevant institutions need to continuously improve their professionalism and innovation capabilities, develop a series of products for customers of different age groups and needs, dig deep into local resources, combine safety and experience, and allow students to open after school. The horizon and the rewards after the tour.
Practitioners say
High price of research and study tour due to high cost
Although research tours have attracted much attention recently, their prices generally exceed those of general travel products, which discourages many parents.
Frontline practitioners reported to reporters that the fees for research projects are higher than regular courses or general tourism, mainly because the cost of research and learning tours is relatively high.
From the repeated step-by-step exploration in the early stage of the project, to the course design and polishing, and then to the material preparation, one day of research is often behind several weeks of preparation.
On the day of study, you need to be equipped with enough teachers. In addition to ensuring that the content of the course takes into account each child, it is also necessary to ensure logistical safety and leave a video record for each child.
In contrast, if you only take classes in the institution, you don't need such complicated preparations and extra workload, and the net profit is far more than that of the research class.
Therefore, for institutions that are preparing to transform into the field of research, such a transformation is not simple.
Should raise the barriers to industry entry
From the perspective of the industry, the research industry urgently needs to set a certain threshold to regulate practitioners.
Research courses involve multiple links such as industry access, curriculum standards, territorial health and safety management.
Mr. Fan, a veteran tourist, believes that if the research and study travel products are not standardized, they may be reversed to "learning but not traveling" and become a cover for subject training.
Ms. Zeng suggested that the license should be used to raise the entry threshold for summer camps and other research and tourism industries.
At present, summer custody services are in the ascendant, but the school’s extracurricular resources and content supply do not match the diverse and personalized needs of parents and students.
According to the reporter's understanding, there is currently no official evaluation and recognition system for talents in the research industry, and the establishment of higher vocational majors in research travel management and service is only a few years away.