Chinanews.com, Beijing, August 19 (Chen Hang Xu Jing) Reading Club, Commoner Bookstore, Chunfeng Academy...
.
Through highly aesthetic space, complex and diversified operations, professional and segmented services, and innovation-driven leadership, Beijing has created a number of boutique bookstores, brand bookstores, "Internet celebrities" bookstores and flow bookstores.
Up to now, the number of physical bookstores in Beijing has reached 2,055, and a new development pattern of physical bookstores with reasonable layout, clear hierarchy, multi-industry integration, and all over the capital has been initially established.
Among them, 8 large-scale bookstores and 148 physical bookstores in Dongcheng District of Beijing are closely woven with the urban reading network, and there are 2.09 physical bookstores owned by 10,000 people, ranking first in the city.
The picture shows readers reading thread-bound books at the Buyi Bookstore.
Photo by China News Agency reporter Jia Tianyong
The physical bookstore is the cultural symbol and carrier of the city
Bu Xiting, deputy dean of the Cultural Development Research Institute of Communication University of China, said that physical bookstores are the cultural symbols and carriers of a city. While promoting the improvement of urban cultural taste, they have gradually become urban cultural spaces that lead the way of life.
In June of this year, Beijing Dongcheng District issued the city’s first "Four Entry" policy to guide and support physical bookstores entering shopping malls, buildings, communities, and parks, and proposed the development goal of building a well-known "City of Books" by 2025. .
Bu Xiting said that further allowing reading to enter the community and the people, and to integrate physical bookstores into shopping malls, communities, parks, and buildings will have a positive and profound significance for the capital to build a national cultural center, build a scholarly city, and enhance cultural self-confidence.
The picture shows readers reading and relaxing in Chunfeng Academy.
Photo by China News Agency reporter Jia Tianyong
Enrich the "cultural circle" around the people
Combining with urban renewal and activating the stock space with culture as the fulcrum, a number of bookstores with characteristics, connotations, activities and quality have emerged in the Dongcheng area of Beijing, making the "book fragrance" in the old city longer.
The Buyi Bookstore, located in the shared space of Nanyang, relies on the unique advantages of the ancient book bookstore to carry out a variety of newly printed ancient books and special customized editions of new books and exchange activities, and read with readers at night in the winter. "Campaign, became a "net celebrity" hot style.
The Chunfeng Academy on the old road of Yuhe has expanded its business scope to serve the surrounding people, creating a comprehensive public cultural life center integrating cultural experience, reading and learning, leisure and entertainment, which effectively increased its popularity and released its development vitality.
Ye Ye, the owner of the Chunfengxixi brand, said that the overall bookstore of Chunfengxixi is located in the community. Many people from the surrounding area can come into contact with cross talk storytelling, Peking Opera and other relatively grounded activities.
The strong support from Dongcheng District can help the bookstore realize the qualitative change from the 1.0 to the 2.0 era.
I hope I can walk into some large public spaces such as shopping malls.
The “Shuxiang Shiye” physical bookstore street project in Nanxiaoshun Hutong, Qianmen, Beijing, integrates bookstore theme restaurants, hotels, and performing arts spaces through the “bookstore+” model. In the "renovation" of the "bookstore + drama" and "bookstore + activities" model, the "urban stock space" is activated with cultural formats and gives it new vitality.
The picture shows the interior view of the "Little Book Shadow" clothing theme bookstore in the cultural theme block of "Shuxiang Shiye".
Photo by China News Agency reporter Jia Tianyong
Let the bookstore scene "talk"
Entering the Longfu Temple Store of Gengshushe, the warm and fashionable hierarchical design makes this small and beautiful bookstore full of personality.
Someone commented on Dianping, "It is a comprehensive space that integrates borrowing, selling books, cultural and creative hands, coffee and desserts, reading and learning will be very comfortable!"
“People who come to bookstores now do not just come to read books to gain knowledge, but many are for entertainment and social interaction, so they should let the bookstore’s own scene speak as much as possible.” Luo Feng, a partner of the Bookstore, said that the bookstore does good books, goods, For the three things of catering, many cultural and creative products and books are placed together, and the dining area is just in the middle of the reading area and the cultural and creative area.
According to writer Jiang Yitan, Gengshushu is very famous in recent years, and I often hear from friends. I came here for the first time today and carefully observed this "very characteristic" cultural space for young people. "It seems It feels like a half-home, and it feels that there is a sense of relaxation here. This is a kind of temperament." (End)