"Double-drama rehearsal" appeared in the prime time of satellite TV. A sweet pet drama "crashed"


　　the

Tencent video page.

The busiest summer file: the routine drama failed. "High-purity drama" broke through

　　This year’s hot events have continued, which objectively caused the schedules of national dramas to be super crowded: The Olympics ended on August 8, "Sweeping Dark Storm", "Ideal City", "You Are My Glory", "Swordsman", "Song of the Lord", etc. The big drama "Blowout", this week "Qiao Family's Daughter" will also join the battlefield.

These repertoires are placed in the past, and they are all "explosive" seed players who lead each other and need to avoid each other.

But at the moment, they are not only fighting on the video platform simultaneously, but even appearing in the "dual-play rehearsal" scene such as Dragon TV's prime time broadcasting two episodes of "Ideal City" and then "sweeping the dark storm" in one night.

In addition, the previous preheated "Northern Ruins", "Yulouchun", "I am in a good place in a foreign country" preheated in July, and "Yunnan Worm Valley" and "The rest of my life, please advise" which were set by the official announcement at the end of August and early September. ...If this is the second "introduction" summer file in history, I'm afraid no one would dare to jump out and claim the first one.

　　Although it is to release the pressure on stocks, this big drama "fire merger" is not simple and rude.

In the final works, we can see the demands of differentiated market segments. Regardless of the subject matter or the target audience, they are not completely crowded on the same track.

The current data and word-of-mouth are very guiding significance: First, the power of the directors and actors' fame is very limited. On the contrary, when the quality of the drama is biased, the backlash of fame is greater, such as "The North and the South"; the second is the routine The audience is bored. For example, several costume dramas follow last year’s cool drama model to take medicine, but they all "pushed the street." The workplace struggle scenes and male group portrait scenes in "Ideal City" are all very good-looking, but Sun Li works within a day at the beginning. The protagonist's back-and-forth and emotional betrayal has "persuaded" many people to retreat, which is worthy of the creators' reflection. Third, the facts have proved that high-purity genre audiences are most willing to pay.

In this fight, "Sweeping Dark Storm" and "You Are My Glory", the former is extremely obscure and complicated, and male target audiences jokingly called "less words, more money" have entered the pit, and members have pulled the number. Amazing; the latter is so minimal that there is almost no double line or even plot, just sprinkle sugar all the way, female viewers who like sweet pets are extremely ironing posts, this Monday evening at 8 o'clock in advance to open the finale on demand, Tencent video is on the page because of the "crash" Hot search.

　　The market is big enough, the audience knows the goods well, and the show is hard currency.

This year's summer vacation, this rare drama "head-to-head" objectively tests who people are most willing to spend their precious time with when there are sufficient choices.

　　The drama involved

　　"Sweeping the Dark Storm" "feeling" true, wins in complexity

　　The scale of "Sweeping Dark Storm" is unexpectedly even more exciting.

How the black and evil forces commit crimes arrogantly, how the black police act as a protective umbrella, how the disadvantaged people are persecuted, and how the central supervision team competes with local forces, all require the sharpest visual language to approach the truth.

All these made it difficult for the audience to believe that such a series full of "mist" tonality could not only be seen on the Internet platform, but also be broadcast on CCTV and first-line satellite TV.

　　In fact, the play is a tribute to a special struggle against criminals and evil, led by the Central Political and Legal Committee and provided a lot of creative support behind the scenes.

The significance of recording is to be vigilant.

From 2018 to 2020, the state has launched a "special struggle against gangs" and eliminated numerous gangs and gangs.

For ordinary people, it may be difficult for the general public to feel the significance of this action firsthand. However, "Storm of Crimes Against Crimes" has conducted investigations on the Sun Xiaoguo case, the playground burial case, the Hunan Wen Liehong gang case, the Hainan Huang Hongfa case and other sensational cases. The adaptation is transformed into highly specialized and typified commercial works, showing the intricate relationship between the local underworld forces and the local umbrella and their heinous crimes, using real "pain" to make the audience and the victims have a strong empathy, and improve the The vigilance and vigilance of the criminal forces of large and small crimes, so as to truly feel the necessity of eradicating the crime, in order to receive the expected influence of the whole people.

　　In fact, from the creation of this year’s celebration of the party’s centennial ceremony, it can be clearly felt that this type of creation has changed the past propositional and mission-first functional concept. The competent authority is willing to actively listen to the needs of the audience, especially the young people, and respect. The law of artistic creation gives creators support and freedom.

Thinking changes, even the most difficult drama of party history burst into YYDS ("Eternal God") like "Awakening Age".

Data shows that as of August 16, "Cracking the Dark Storm" has been played 840 million times. It is Tencent Video’s most popular original drama by male users in the past two years, and it has reached a new peak in Tencent Video’s TV drama premiere membership user attraction.

　　Sweet pet drama

　　"You Are My Glory" Sprinkle sugar all the way, better than simple

　　Another summer winner, "You Are My Glory" and "Sweeping Dark Storm" have the same effect.

"Sweet pet drama" was once considered to cater to younger young women. It was at the low end of the chain of contempt in reality dramas, but "Glory" achieved respectable professionalism. The pink details were armed to the teeth, and a large number of mature female audiences rose to follow the show. .

If it is said that "sweeping black" is beautiful and complicated, "Glory" wins in simplicity: it is the love story of a female celebrity who fell in love with a male student in high school and was rejected and went both ways after work.

There is almost no double line between male and female, and there are no obstacles or reversals on the road between the male and female protagonists. The only so-called "twist" is that the ex-girlfriend has appeared in two scenes in total, and the purpose is only to pave the way for the love of the protagonist to the female protagonist. Afterthought.

　　So how does the length of the 32 episodes expand?

Almost all of them are thoughtful, small emotions, sweet, high-purity sweet pets that make the corners of the mouth rise in love.

The male and female protagonists are self-confident young people with professional glory. They are also generous and cheerful in chasing love. Their looks and emotional intelligence are well matched, their lines are interesting and they don't follow the routines, plus their parents, agents, leaders and even paparazzi all assist.

There are no dog-blood plots such as "helping the devil", scumbags, down payment, etc., but a pair of beautiful and interesting bi people, and they have a relationship that heals all unhappy love.

When the perfect love that the audience couldn't ask for in reality is fully satisfied in the play, even Yang Yang's stiff acting skills are "saved"-this should be the work that has been the least complained about his acting skills in recent years.

　　Routine play

　　"Ideal City" has mixed reviews and unsatisfactory ratings

　　As a workplace drama, the start of "Ideal City" is very ambitious.

The best thing is that a group of actors sit in an office for a meeting.

Yu Hewei and Zhao Youting pressed the line, and even if the other participants were not named, they were all familiar golden supporting roles.

In a major safety accident that hurt the leader, after several rounds of secret rights and interests of self-protection and interests, they shared their responsibilities without changing their voices—everyone took a little bit, and no matter how big the responsibility was, the responsibilities became smaller.

In addition to the good-looking secret battles in the workplace, there are also many golden sentences, "Every cost table is a relationship table", "As a leader, you can take a picture of the table; if you are an executive, you should solve the problem first", "Everyone If you don't want to be mixed, but you love it more, this pot will easily fall on your head."

The heroine Sun Li is also hard enough. She drools when commuting on the subway, walks with wind like a tomboy, and she has no makeup. There is no anxiety in her appearance.

　　However, why is the current rating of "Ideal City", which seems to be going all out in every aspect, is not ideal?

The root cause is probably not the diversion of "Sweeping Dark Storm", but a well-founded workplace group drama, which must tell the story according to the main heroine's routine.

The heroine played by Sun Li worked hard and found the real cause of the accident at the construction site, but she was inexplicably backed up. After being fired, she witnessed her boyfriend cheating on her boss, and all the bad luck fell on her overnight.

At the same time, her humble innocence was seen in the eyes of the male protagonist played by Zhao Youting, secretly assisting...The running-in confrontation between the two is a confrontation between idealism and real world sophistication, but is placed in the routine of the heroine in PUBG. All the wonderful workplace plots have been reduced to paving the way for the heroine to counterattack, and even in order to show the heroine's misery, he did not hesitate to make up a "force twist" plot that made the cost engineer blame for the accident.

This kind of routine arrangement will inevitably make the audience lose their curiosity and sense of substitution in the later development of the plot.

The decline of the "Big Heroine" from ancient costumes to modern times is an indisputable reality. Even if Sun Li tried his best, it would not be able to restore the fatigue of the audience.

　　Text/Reporter Yang Wenjie