China News Service, Nanchang, August 15 (Reporter Wu Pengquan) Empty eyes, big sexy nose, arrogant little horns, cute ears... Following the "Little Bird and Tiger" cultural and creative ice cream, Jiangxi Provincial Museum has recently reprinted the commercial The "double-sided god man" ice cream is "new" on behalf of the bronze treasures.
The design elements of the "Double-sided God Man" ice cream are taken from the "Treasure of the Town Hall" of the Jiangxi Provincial Museum-a double-sided bronze statue of the God Man, which was unearthed in Dayangzhou Town, Xingan County, Jiangxi Province in 1989.
"It's so cute, so creative, I can't bear to bite it." Cheng Shan, a young white-collar worker in Nanchang, saw the "double-faced god-man" ice cream shared by others on the social platform, and immediately fell in love with it.
With the economic and social development and the improvement of living standards, many Chinese people no longer satisfy the simple taste enjoyment for ice cream, and pay more and more attention to the creativity and cultural connotation of ice cream.
The popularity of Wenchuang ice cream is an example.
This summer, many cultural and creative ice creams launched by many scenic spots in China combined with their own characteristics have been "out of the circle" (Internet buzzword, referring to small circles into the public view), becoming a new generation of "artifacts" for many tourists to take pictures when they are playing.
For example, with the excitement of archaeological excavation, Sichuan Sanxingdui Museum has launched two bronze mask cultural ice creams, "Bronze Flavor" and "Unearth Flavor", which are sought after by tourists as soon as they appeared. The “Taste of the City Wall” ice cream has attracted many tourists to buy; Beijing’s Yuyuantan Park cherry blossom ice cream has become a popular social platform, which is quite eye-catching this summer...
Public media reports show that according to incomplete statistics, at least 20 museums and scenic spots in China have launched cultural and creative ice cream, with prices ranging from 15 yuan to more than 20 yuan.
Wenchuang ice cream is also "circled fans" online.
China News Agency reporters searched on multiple online shopping platforms in the mainland and found that many merchants accurately grasped consumer concepts and put on cultural and creative ice cream in scenic spots.
One of the cultural and creative ice creams jointly branded by the Imperial Palace in Shenyang has monthly sales of more than 700 orders.
Tu Longfeng, deputy director of the Institute of Sociology of the Jiangxi Academy of Social Sciences, said in an interview with reporters on the 15th that the popularity of cultural and creative ice cream in Chinese scenic spots is a new consumption trend in the era of Internet celebrity economy, and it is a development and operation of traditional cultural and creative products in scenic spots. Brainstorming".
However, while Wenchuang ice cream has become a "traffic internet celebrity", it has also fallen into a low-level imitation and lack of innovation. The taste and quality of good and bad tastes are subject to many controversies.
Some netizens believe that "the image of scenic spots or cultural relics in cultural and creative ice cream can not only enhance the value of ice cream, but also shorten the distance from history and culture." , Is it really worth buying it for taking pictures?"
In Tu Longfeng's view, the development of cultural and creative products is easy to enter a state of low-level development, extensive development, and uniform imitation. The reason is that there is not enough ideological attention, insufficient introduction of relevant talents, and incomplete incentive mechanisms.
He suggested that for cultural and creative Internet celebrity products to become popular, "cool thinking" is needed. The core is to control the quality. On this basis, according to the needs of customer groups, continuously improve the aesthetic design and enrich the content, and take the road of brand building. Improve customer experience and increase customer stickiness.
Shan Jixiang, the former director of the Palace Museum, said when he talked about the cultural creation of museums, he said that cultural resources should be combined with people's actual needs.
"Be sure to observe people's real lives in detail, including some young people's cultural needs today, including combining your cultural resources with people's real needs, so that good cultural and creative products will be produced." (End)