[Explanation] Qixi Festival is a traditional folk festival in China, and it is also a national intangible cultural heritage.

On August 14, in order to make this Qixi Festival different, many new couples in Chengdu chose to register and hold their weddings on this day.

　　【Concurrent】Citizens of Chengdu

　　Because the Qixi Festival is also a more traditional Chinese festival, we also think that this day is also very suitable, a very suitable time to obtain the certificate, so we came here today.

　　【Concurrent】Citizens of Chengdu

　　Because I think the Qixi Festival is China, we traditional Chinese festival, Cowherd and Weaver Girl, and Magpie Bridge meeting, right, I think it’s pretty good, so I choose today, which happens to be a special day, and the Government Affairs Center opened this channel for us. , I think it's good, good, really good.

　　[Explanation] "The night is as cool as water in the sky, and I lie down to watch the Altair Vega." Every year on the seventh day of the seventh lunar month, the Qixi Festival is a traditional Chinese festival with a romantic element. It carries people's countless yearning and pursuit for beautiful love.

This year, on many new landmarks of love culture in Chengdu, new Qixi Festival scenes are everywhere, adding a lot of sweetness to the city.

　　The Hejiang Pavilion, which is adjacent to the intersection of Fuhe and Nanhe, has gradually evolved into a witnessing spot for the happy love of Chengdu couples due to the beautiful meaning of "two rivers merge and never separate".

In order to allow new couples to spend sacred moments in a better space, on May 20, 2021, Chengdu officially opened the Hejiangting Marriage Registry, bringing the "eternal" lucky head of this historical landmark to every couple.

　　[Concurrent] He Yimin, Director of Urban Research Institute, Sichuan University

　　The divorce rate in the current society is very high. In fact, it lacks emotional foundation. The Chinese nation originally had many excellent virtues in our nation. Now they have been ignored under the impact of this commodity tide, so now we are re-advocating to return to China. Excellent traditional virtues, mutual affection, harmony and beauty, we must grow old together. I think this is an understanding or application of traditional culture. I think it is a very good thing.

　　[Explanation] "Jinjiang spring comes to heaven and earth, jade barriers and floating clouds change ancient and modern", hand in hand to walk across the "love zebra crossing" connected with Hejiang Pavilion road, marching towards a new life, a time when thinking about the past and looking forward to the future is full of feelings pregnancy.

This year, 72-year-old Zhang Liming lives near the Hejiang Pavilion. He walks along the Jinjiang River with his wife every night, looking at the Hejiang Pavilion, and watching the couples check in here.

　　[Concurrent] Zhang Liming, a resident of Hejiangting Community, Chengdu

　　Many of our relatives from other places know Hejiang Ting, and they all say they can see the internet celebrities check in.

And they all turn when they come, and they all feel emotional when they come.

Especially the younger generation likes this place very much. I know that many people get married and they have to come around here, take a wedding photo, take a photo (and then) go.

　　[Explanation] In order to make these local love cultural landmarks in Chengdu more deeply rooted in the hearts of the people, Chengdu has created the "1.314 Love Line", which connects Taikoo Li, Dongmen Wharf, Hejiang Pavilion, and Jiuyan Bridge in the form of "dots, lines and planes". Such iconic IPs will introduce the flow of people from the Chunxi Road business district into the Jiuyanqiao business district, thereby forming a linkage between regions and deriving consumption, and amplifying the flow economy into a platform economy.

　　[Concurrent] Duan Ran, Deputy General Manager of Chengdu Bainian Chunxi Construction Investment Development Co., Ltd.

　　Speaking from the overall environment, we use love as an element, harmony as an element, husband and wife, and an ecology such as heaven and earth, and this concept to build such an IP. In fact, the entire length of this line is 1.314 kilometers. It is also a strong idea, 1314 will accompany you to finish this line.

　　[Explanation] It is reported that Chengdu will continue to use the love culture IP as the scene symbol and the romantic love economy as the consumption theme. Through the continuous development of the platform consumption economy, it will promote the upgrading of the city's economy, culture, and consumption.

The value conversion of the ecological integration economy allows the people and the masses to deeply feel what is a step-by-step scenario.

　　That night, a summer song with the theme of "Sweet Music" was also staged on time. Couples bought delicious food and drinks in the dazzling shops along the way, sitting around the square and singing love songs with the band, and the summer evening breeze slowly Blowing over the shoulders of lovers, such a scene adds a touch of romance to the summer in the park city.

　　He Xi, Zhang Zhenyu, Gao Jiaqi reports from Chengdu

Editor in charge: [Chen Haifeng]