Chinanews.com Yinchuan, August 14th. Title: Interview with Chinese Wedding Promoter: Pursuing the Beauty of Tradition in Inheritance and Innovation

　　Author Yang Di Li Jiaru

　　"Look at Bixiao on Qixi Festival tonight, and the Morning Cow and Weaver Girl Cross the River Bridge." Qixi Festival is endowed with the beautiful legend of "Cowherd and Weaver Girl", making it a romantic festival symbolizing love.

For a relationship, marriage may be its best home.

On August 14th, Qixi, the reporter visited Chinese wedding promoters to learn about the charm of Chinese weddings.

　　Chinese wedding gowns, phoenix crowns and xiamen, gold hairpins, hairpin ring Zhu Pei... Entering the "Jin Yun Pavilion" run by Chinese wedding promoter Niu Jun in Yinchuan, Ningxia, the eyes are full of surprises.

　　"Chinese wedding dresses are simple and comfortable in tailoring, introverted and exquisite, with dense and dense patterns, incorporating elements of traditional Chinese culture, and magnifying the beauty of oriental women's charm after wearing them." Niu Jun told reporters, as the most eye-catching Chinese wedding The wedding gown on the bride's body is "extraordinary."

　　"The normal construction period for a Chinese wedding gown takes two months." Niu Jun introduced that the most important thing about a wedding gown is embroidery and fabrics. Embroidery techniques such as "panjin embroidery", "su embroidery" and "acetate forging" and "cloud brocade" When the fabrics are overlapped and echoed, either dignified and generous, or gentle and elegant, each stitch and thread contains the beauty of classics.

A Chinese wedding dress with classical beauty.

Photo by Yang Di

　　The beauty of a Chinese wedding is not only in the wedding dress, but also in the sense of ceremony and the traditional Chinese culture embodied in it.

At the wedding, the bride dresses up, threw the eyebrows, touches the lips, combs the hair, puts on the hijab, holds the wishfulness, and holds the treasure bottle; Ceremony, holding hands with one heart, and making the promise of "the sense of ceremony".

"Chinese weddings have a series of solemn and rigorous rituals, permeated with rich Confucian connotations, emphasizing the responsibility of couples to each other and the filial piety to their parents." Niu Jun said.

　　Nowadays, Chinese weddings that pursue cultural roots and attach importance to traditional folk customs are gradually being favored by young people.

According to the "2021 China Wedding Industry Market and Consumer Behavior Survey Report" released by iiMedia, 41.5% of consumers in China prefer traditional Chinese weddings in 2021.

Niu Jun told reporters: "In the past 20 weddings, one or two Chinese weddings are considered good; now, there can be three or four (Chinese weddings) in ten weddings."

　　In order to better cater to the young people's ideas, Chinese weddings are also undergoing self-innovation, combining traditional culture with modern fashion elements.

　　"In a Chinese wedding that we planned, the degree of alcohol that the bride and groom drink together is exactly 52 degrees, which means'I love you.' In another Chinese wedding, because the bride's profession is a Chinese medicine , We have incorporated the elements of “look, smell, ask, and cut” into the host speech.” Niu Jun said that when planning a Chinese wedding, she would also specially leave room for the bride and groom DIY (DIY) to allow The newlyweds participate in the design of their own and unique wedding.

　　"Chinese wedding is a feast of beauty and culture. It is in line with traditional Chinese culture and makes people feel deeply that this is our Chinese wedding." In Niu Jun's view, Chinese wedding is the most direct way to show tradition. As a carrier of culture, she hopes that through Chinese weddings, more people will feel the charm of traditional Chinese culture.

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