She praised the competencies of women who entered the business world

Jawaher Al Qasimi: “Namaa” is an incubator for women’s success stories

Jawaher Al Qasimi praised the efforts of the work teams and the creative and ambitious businesswomen.

From the source

The wife of His Highness the Ruler of Sharjah, Her Highness Sheikha Jawaher bint Muhammad Al Qasimi, Chairwoman of the Namaa Foundation for the Advancement of Women, confirmed that the female competencies who entered the business world have proven their position as an economic wealth that plays a vital role in advancing the Sharjah economy and revitalizing the commercial movement, with their innovative ideas and creative works, to put Her imprint on the emirate's march in an environment that attracts investment helps it achieve sustainable development, noting that Nama is an incubator for women's success stories in the economic movement.

This came during the visit of Her Highness Sheikha Jawaher Al Qasimi to the new headquarters of the Sharjah Business Women Council, one of the Namaa Foundation for the Advancement of Women, in the presence of the Director of the Nama Foundation for the Advancement of Women, Reem bin Karam, and the Acting Director of the Sharjah Business Women Council, Maryam bin Al Sheikh, who met the work team of the Women’s Council. Which works to achieve the vision of Her Highness and her aspirations to empower women, and advance them professionally, scientifically, economically and socially.

Her Highness commended the efforts of the work teams of the NAMA Foundation and the Sharjah Business Women Council, where the results of a package of projects and programs that were launched and implemented during the first half of last year, which are concerned with the core work of the Foundation, represented in supporting women in the business sector, were reviewed.

The team presented Her Highness with a presentation of a set of Nama's future plans, related to initiatives that enhance the role of women in the emirate's economy.

supportive environment

Her Highness Sheikha Jawaher Al Qasimi said: “Through the Nama Foundation for the Advancement of Women, we are keen to adopt community initiatives and projects that stem from the visions of His Highness Sheikh Dr. Sultan bin Muhammad Al Qasimi, Member of the Supreme Council and Ruler of Sharjah, who has given us endless support to consolidate and activate the role of women in the business sector. in Sharjah.

She pointed out that "Nama's efforts are focused on creating a supportive environment that enhances the pioneering role of women in their family environment and their administrative position in a society in which creative and ambitious businesswomen thrive. It is necessary to be a support for women in overcoming difficulties and breaking stereotypes that prevent them from achieving their ambitions to become a maker." A wise decision, able to achieve her entrepreneurial goals.

During the visit, Her Highness Sheikha Jawaher Al Qasimi was briefed on success stories that were supervised by the Sharjah Business Women Council. Whatever the emirate’s economic movement, they own the headquarters of their projects and places that attract the public from the various emirates of the country, as the council adopts the projects of women in Sharjah and provides the necessary support to them, by holding various training courses and workshops, and providing economic and commercial consultations to develop and enhance their knowledge in the field of business management, and to empower them socially and economically.

landmark

On an independent visit to the Irthi Council for Contemporary Crafts, affiliated with the Nama Foundation for the Advancement of Women, Her Highness Sheikha Jawaher Al Qasimi learned about the role of the Council in highlighting Emirati crafts in international forums, and preserving the Emirati heritage by integrating craftsmanship, from talli and safifa, into the design of multi-use products. In collaboration with Emirati artisans who have extensive experience in local handicraft techniques.

I was briefed on a range of products and works that the Irthi Council for Contemporary Crafts has worked on in cooperation with the designers. The value is through important strategic partnerships, in addition to projects with major brands, such as Bvlgari sessions on preserving cultural heritage, in addition to upcoming sessions and workshops at Expo 2020.

The Irthi Council for Contemporary Crafts team talked about the core of its work, which is to empower more than 500 female artisans, including more than 300 artisans in Sharjah, and others from the Middle East, North Africa, Central Asia and Southeast Asia, and this empowerment is done through a set of programs Managed by Irthi, such as the Bidwa Program for Social Development, embroidery programs and “crafts from home”, in addition to the hand-made carpet-making program, in cooperation with the United Nations High Commissioner for Refugees and others.

At the end of her visit, Her Highness met with the Irthi Contemporary Crafts Council's team, and praised the efforts made by the team to highlight the name of the Council at the international level, and directed to continue to exert the resources, knowledge and capabilities that the team possesses, which reflects an honorable image of the traditional crafts of the UAE in international forums.

"my legacy"

Irthi crafts council documents 11 styles, represented in courses, virtual exhibitions and laboratories, and cooperates in this documentation with a number of educational institutions, such as the American University of Sharjah, which prepared a research project for perfumes, and a research course in materials and crafts.

• "Nama's efforts are focused on creating a supportive environment that enhances the pioneering role of women."

• «It is necessary to be a support for women in overcoming difficulties to achieve their ambitions».

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