Eat health products while staying up late to persuade parents to fall into the pit
False health regimen for people in their 20s and 30s
It was late at night, and 26-year-old Liu Xin was still at the computer. She drank lipstick and jujube coffee and patted the anti-aging mask on her face.
In the box at hand, vitamin E, grape seed capsules, anti-sugar pills, anti-hair loss capsules, fish oil and other health products are full.
"Stay up the deepest night and eat the most expensive health care products", "Goji berries in a beer glass, and Codonopsis pilosula" in a cola can"... "Punk health preservation" that makes up for injuries while injuring has become an increasingly popular choice for post-90s generations. The health anxiety of young people has also been spotted, and health care products full of gimmicks are emerging one after another.
status quo
Eating health products is more regular than eating
As a newcomer who has just joined an Internet company, Liu Xin has almost never fallen asleep before 12 o'clock in the evening.
"Working overtime is a common occurrence. Even when I go home, I still have a lot of unfinished work on hand, and I will get it into the middle of the night without knowing it." Even if he was lying in bed, Liu Xin couldn't bear to put down his phone and swiped it short. Video has long become a compulsory course for her before going to bed, "I feel that only that time is truly my own, and I want to relax."
However, staying up all night for a long time made her body start to feel a little overwhelmed.
"It's either a cold or a stomachache, and my face often bursts with acne, and my hair falls a lot more than before." Liu Xin felt that his inner anxiety was accumulating a little bit, and "health care" frequently appeared in the keywords in the search bar. I reminded my parents not to buy health care products, but they bought them by themselves."
Under the recommendation of various “healthcare experts” on the Internet, Liu Xin started to buy more and more health products, spending nearly 1,000 yuan a month.
Although she is always too late to have breakfast in the morning, she will set an alarm clock to remind herself to take 1 grape seed capsule in the morning; although lunch is often taken out casually, she will seriously take 2 anti-sugar pills in the afternoon; even though she is still doomed to not be in the evening I go to bed early, but she feels that she feels less guilty after taking 2 anti-hair loss capsules...
"So it seems that eating health products is more regular than eating." Liu Xin smiled bitterly and sighed. "After the 90s, we are afraid of overdrafts and skin deterioration, but we don't want to change our lifestyle, so we are full of The paradoxical'punk regimen'."
In the "2020 National Health Insight Report" released by Dr. Dingxiang, the self-score of the post-90s' health status is only 6.2 points, which is lower than the post-70s' 6.6 points and the pre-70s' 6.9 points.
In contrast, the self-scores of dietary health and sports health are even more different, with only 5.1 points after the 90s, and nearly 2 points more before the 70s.
From the point of view of the state of health and effort, the post-90s also have a low score, only 5.8 points, which is significantly less than the 7.4 points before the 70s.
“When the post-70s are busy running, the post-90s have already eaten health care products.” Although she was just 25 years old, Tang Lin said that she has a lot of health products. “Melatonin is used to improve insomnia, and collagen helps beauty. Nourish the skin, green juice can detoxify and lose weight, donkey-hide gelatin cake can nourish qi and blood..."
In her view, eating health products is more like a fashion.
"Many celebrities carry various health care products with them, and there are also many health care products lists shared by Internet celebrities on Xiaohongshu. After buying them, even if they are just placed there, they seem to be able to feel that their quality of life is improving. , Have a more refined and refined life."
Chaos
Advocating efficacy amplifies health anxiety
"Reba the same style" "Recommended by Wei Ya"... On the e-commerce platform, labels like this appear in the introduction of various health products.
Unlike in the past, mainly looking for middle-aged and elderly movie stars for promotion, today's health care products industry is gradually segmenting the young market, even the choice of spokespersons is closely following the traffic and hot lists, and the promotion position is also shifting from radio and television to social platforms.
In addition to the health foods with the special logo "blue hat", there are also many ordinary foods that have turned themselves into magical health-preserving artifacts with magical effects.
"What can you eat can cause skin saccharification? I love to drink milk tea sweets, hot pot skewers, and take-out noodles..." In an advertisement for imported anti-sugar capsules at a price of 288 yuan, the merchant positioned the product for the target audience. New white-collar workers who want to take care of their skin but can’t give up takeaways, milk tea sisters and cake sisters who want to eat and drink but are afraid of getting fat and are afraid of skin damage, busy young mothers who want to easily resist aging but slow sugar metabolism", claiming that they can "from the source Inhibit glycation, repair glycation damage, reduce collagen loss", as long as "2 capsules a day" can "easy anti-sugar".
Similarly, another imported anti-sugar beautifying pill also advocates "anti-sugar beautification, wrinkle-reducing and not browning", and a palm-sized bag sells for thousands of yuan.
"Stay up late, irregular work and rest, yellow face warning" "Mobile phone computer screen radiation, 5 years older than the same age", on a collagen promotion page with monthly sales of more than 10,000 pieces, the business listed multiple so-called "collagens". Protein loss signal", emphasized that "girls will start to replenish collagen when they are over 20 years old", and advertised this "4300+ Little Red Book Notes Popularity Testimony" product with minimal ingredients, higher purity and better absorption , You can "direct to the dermis" and "drink soft and smooth".
However, the label on the box shows that this product is not a health food, but a solid beverage.
Compared with traditional health-preserving ingredients that require cooking techniques such as steaming, boiling, and stewing, snack supplements that are "ready to eat" are clearly more in line with the preferences of young people.
From cranberry jelly bars, which are known to "soothe intestines and stomach, protect the cardiovascular and cerebrovascular systems, and care for the female urinary system", to lutein eye-protecting jelly that claims to "read the phone and not hurt the eyes", the production company carefully crafted The so-called functional food is full of tricks.
According to Article 38 of the "Regulations for the Implementation of the Food Safety Law of the People's Republic of China", foods other than health foods shall not be claimed to have health functions.
The reporter found in the investigation that some businesses even deliberately replaced some keywords related to function descriptions with pinyin or similar Chinese characters in their advertisement pages to avoid relevant scrutiny.
remind
Blind health preservation is useless and risky
"Before, some female celebrities said in the program that they would eat a variety of health products every day, such as whitening oral liquid, donkey-hide gelatin, green juice, grape seed, collagen, multivitamins, eye protection pills, fish oil, etc. Some guests I think she really knows how to maintain health and should learn from her. But in fact, most of these health care products are useless and should not be eaten blindly." said Ruan Guangfeng, director of the Science and Technology Department of Kexin Food and Nutrition Information Exchange Center, using whitening oral liquid or Take products such as whitening pills as an example. The functional ingredients usually include cysteine, vitamin C, vitamin B5, collagen, plant antioxidants, etc. These can be obtained by normal diet, and there is no magical whitening effect.
“There are also anti-glycation products such as anti-sugar pills, anti-sugar oral liquid, anti-sugar facial masks, which claim to prevent skin aging. People who love beauty are no strangers, but there are also many misunderstandings in their understanding." Ruan Guangfeng said, leading to skin aging There are many and complicated reasons for this disease, such as staying up late, sunburn, aging, etc., glycation only accounts for a small part of them, not the main factor.
There is no certain anti-glycation drug or health care product that is truly approved by the National Medical Products Administration, so we can question the effectiveness of existing related products.
At present, the main ingredients of anti-glycation products on the market are some antioxidants, plant extracts or collagen. These can be easily obtained by eating more fruits and vegetables, and there is no need to spend so much money.
"Research has proven time and time again that certain vitamins or health-care ingredients extracted cannot achieve the long-term benefits of eating natural foods and eating a healthy diet. Excessive intake of a single ingredient may cause side effects, and the combination is reasonable. A healthy diet does not bring the danger of excessive amounts of certain ingredients." Fan Zhihong, an associate professor at the School of Food Science and Nutritional Engineering of China Agricultural University, cited as an example, anthocyanin supplements and antioxidant supplements such as grape seed capsules cannot completely replace vegetables. Daily intake of antioxidants in fruits.
Some studies have even found that high-dose supplementation of antioxidant vitamins and antioxidant ingredients increases the risk of certain diseases.
"There should be a balance between the various nutrients that the body obtains, and the oxidation and antioxidant status should be balanced." Fan Zhihong reminded that traditional "tonics" or Chinese medicine should not be eaten casually.
If you must eat, you also need to ask a doctor and other professionals to make a comprehensive assessment of your physical condition before making a decision. Don't follow the trend and don't just go to the pharmacy to buy and eat casually just because a prescription is provided on TV.
"When buying nutrient products, it is not that the higher the nutrient content, the better, nor the more nutrient varieties, the better. When taking nutrient products, you must pay attention to whether the dosage is reasonable." Fan Zhihong said that when taking a variety of products At times, some ingredients may overlap, so be highly vigilant about the risk of overdose.
If you are taking drugs at the same time, you should also consider the interaction between nutritional supplements and drugs, and it is best to consult a professional.
In addition, when purchasing health care products, it is necessary to see whether it is a regular enterprise product, whether there is a health care product mark, and what health care function is approved.
Don't be brainwashed by salesmen, don't believe in exaggerated propaganda.
Our reporter Zong Yuanyuan