China News Service, August 6th. According to the official Weibo news from the Sina Weibo community management, in order to promote fans to chase stars rationally and fulfill the main responsibility of the enterprise, Weibo decided to offline the "Star Power List".
The announcement stated that the "Star Power List" was launched in 2014. The original intention was to break the criteria for evaluating celebrities’ influence by simply using the number of fans and the amount of interaction at the time, relying on celebrities’ microblog activity, reading volume, and social influence. Based on the real data of Weibo, it objectively reflects the comprehensive popularity of celebrities, the positive energy dissemination power of public welfare and the influence of the media on the whole site.
The list is also the first comprehensive list of celebrities to introduce the "positive energy" data dimension, encouraging celebrities to actively participate in social welfare and the spread of positive energy.
The announcement pointed out that with the increasing number of participating celebrities and fans, the influence of the "Star Power List" has continued to expand.
In order to maintain a good order in the community and guide fans to chase stars rationally, the "Star Power List" has updated the scoring rules several times: in August 2017, the interactive scoring rules were adjusted, and only one person will be counted for multiple interactions with the same account; August 2018 Adjust the reading scoring rules, only one person will be counted for reading multiple times in the same account; in August 2019, the purchase of Amour value flowers will be adjusted to Weibo quarter, annual members will receive 3 and 5 free flowers per month; July 2021 Close the flower delivery channel and cancel the "Amour Value".
The announcement stated that in the past year, some celebrity fan groups have intensified their irrational support and list scoring, which has challenged the scoring mechanism of the celebrity power list. The list cannot fully and objectively reflect the social influence of celebrities, and it also interacts with healthy celebrities. The ecology has deviated, and Weibo decided to take the "star power list" offline and carry out a multi-dimensional transformation and upgrade.
The announcement also stated that in the future, Weibo will explore a new comprehensive evaluation system that integrates media evaluation and work evaluation.
Based on the data of the Weibo platform, the new list will introduce third-party scoring data, and plan to comprehensively evaluate the influence of celebrities from the dimensions of media influence, work influence, positive energy index, artist activity, and commercial value, and create a comprehensive celebrity influence Power list.
The brand-new scoring mechanism will curb fan fundraising, rankings, control reviews and other behaviors, encourage fans to chase stars rationally, and encourage stars to interact with fans through works, charity and other content.
Sina Weibo Community Management Official Weibo Screenshot