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Prensa Expansión exceeds 30,000 digital subscribers in its first year
EL MUNDO has exceeded 80,000 digital subscribers this July.
If in June the barrier of 70,000 was exceeded, just a month later another 10,000 people have joined the EL MUNDO subscriber community.
The evolution, just a year and a half after the newspaper launched the first payment model among the large Spanish media (November 2019) far exceeds the best expectations within the framework of a firm and determined commitment to its own and quality information .
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The arrival of summer has increased the rate of registrations, but it has also done so with an added value:
annual subscriptions
have skyrocketed
, which further shows the commitment and loyalty of readers to EL MUNDO, an outstanding leader in metrics qualitative with its digital version thanks to its speed of reaction with the last minute information, to which it always adds the best analyzes and opinions.
Of these 80,000 subscribers, 53% have an annual commitment to this head, the best figure so far.
Annual subscriber acquisition has increased by 22% in the last six months compared to the previous six.
And year after year, the growth has been 328%.
Geographically, subscriptions are mainly concentrated in Spain, since 88% are national.
But they are
widely distributed throughout the autonomous communities
, showing the vocation of a national newspaper that EL MUNDO has always had.
All the coverage on the government crisis, the information regarding the fifth wave and the advances in vaccination, as well as the complete Olympic deployment carried out by our special envoys to Tokyo have been the events that have led to this new impulse to the subscriptions in this last month.
Within its commitment to innovation, the generalist newspaper Unidad Editorial has also turned to the development of new digital formats that enrich its information. In recent months he has created
an
engagement
team
to improve and intensify the relationship with his readers
. Thanks to this work, the number of registered readers and the percentage of subscribers who were already registered has skyrocketed: 60% compared to 40% a year ago.
This strategy also includes its firm commitment to
podcasts
and
newsletters
. Last month, the first daily general information podcast in Spanish was launched,
EL MUNDO al día,
presented by
Javier Attard
, and which follows the model of other referents such as The New York Times or The Guardian. Its success has been immediate - everyone can be heard here - and it already has more than 100,000 downloads in just one month.
In this personalized approach to readers, EL MUNDO launched an ambitious offer of
newsletters
that allow its community to access thematic recommendations selected by some of the most prominent journalists of the newspaper and that already have 170,000 users. Readers can access each day late at night to the next day's premium content and start the day with the recommendations of the director,
Francisco Rosell
.
In addition, weekly, subscribers can also receive suggestions from the different sections that make up the newspaper: Economy, Sports, Paper, Technology, Chronicle, Metropolis or LOC. These will be included in the different
newsletters
:
XL Readings
, prepared by
Gonzalo Suárez and Rodrigo Terrasa
, focuses on the best reports of the last seven days;
LOC
provides the recommendations from the world of the heart chosen by
Emilia Landaluce
;
Economic Week
adds the vision of
Martí Saballs
on the situation of the national and international economy;
Metropolis
stands out in the gastronomic guide;
Sports week
it acts as a beacon for major sporting events and
Píxel
reviews the great technological advances.
According to the criteria of The Trust Project
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