It must be said when you advertise a brand.
An “oversight” which cost Nabilla Benattia-Vergara dear.
The influencer has indeed agreed to pay a fine of 20,000 euros, after being pinned by the Directorate General for Competition, Consumption and Fraud Control (DGCCRF).
The facts date back to 2018. At that time, the reality TV star published a story on the Snapchat social network in which she highlighted the free service offered by a stock market and the prospect of significant earnings.
At no time does Nabilla specify that she was paid for this.
Deception of subscribers
"Failure to indicate the advertising nature of its publication (by a logo or an oral or written mention, for example) constitutes a deceptive commercial practice against its subscribers who may mistakenly believe that the influencer 's promotion results of a positive disinterested personal experience ”, underlines the Repression of fraud in a press release published Wednesday.
The transactional fine, which takes into account the profit drawn from this operation, was “proposed and accepted” by Nabilla Benattia-Vergara, with the agreement of the Paris prosecutor, following investigations carried out by the national service DGCCRF surveys.
"A significant impact"
The management, which reports to the Ministry of the Economy, points out that other investigations are underway in this area, while more and more brands are soliciting influencers on social networks to promote their products. or their services.
"The publications of influencers on social networks are (…) likely to have a significant impact on the economic behavior of the people who follow them and should therefore not deceive consumers", insists the DGCCRF in its press release.
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Fraud