"I've been Brazilian since it came on the market ... Or at least since brands like
Zara, Calzedonia
started selling it
...
at the end of the 90s. At that time I used them not only because they were fashionable, but also to minimize the Bikini brands. Now I do it out of habit, I just like them more than the others. It is true that some of my life has crept into my closet ... I guess it's age, hahaha, but I will not succumb to they".
Pepa González,
director, 37 years old, describes with these words her loyalty to a garment, the Brazilian bikini bottom, much more revolutionary than it may seem at first glance.
Because while the cheeky
thong
never managed, even in its moments of maximum popularity, to become a massive garment (oh, that strident erotic aggressiveness), the Brazilian, with her mixed appearance, between
the harmless and the provocative,
managed to leave the ass with the ass. air -and incidentally send an unequivocal message of liberation to the world-, to millions of women.
FROM RARITY TO MASS GARMENT
"In Brazilian culture, the rear - the tail, as it is called there - is considered the sexiest part of the body. The first Brazilian bikini that I saw and bought was in the famous accessories store
Special Effects
in Barcelona. 80 and they were a real novelty, very expensive because they were imported, but I worked as a model then and did not spare any expenses. At that time, very few people wore thongs and they were very difficult to find. As a model, you needed them to avoid underwear will be marked ", recalls the sociologist expert in feminism and fashion
Patrícia Soley-Beltrán
(her work 'Divinas!' was awarded the Anagrama Essay Prize in 2015).
Today the Brazilian is omnipresent in the bathroom collections of the big chains, although it has never managed to surpass the traditional brief, modest and functional. Of course: "The
mystery of the ass
disappeared with the thong and the Brazilian," says Pepa González, putting another finger on the sore, the one of modesty, the one that makes while for the journalist and dj
Ruth G. Núñez de Arenas to
teach part "Nothing wrong with your buttocks. Personally, I like my body and also show it off", for the Madrid businesswoman CB (she prefers not to reveal her name) is an inadmissible garment because "it doesn't seem aesthetic to me, I don't like to show that part so much of the body, just as I would not wear a tiny top either. I prefer to hint, I find it more sensual and sexy. "
In spite of everything, the clearest limit is the
generational one
, where cultural elements are combined with criteria of
self
-
perception
: "Although I would love to, I do not use Brazilian because I can see cellulite and I hate it. Of course, I am envious that others can take away, "explains
Diana Núñez,
45.
It is a very similar process by which many women change the bikini for the swimsuit at a certain point in their lives, despite the obvious greater discomfort of this last garment.
The weight of the
'gaze of the other',
even when that other is not looking at us, is a drag that carries over throughout female life, at least until today.
LIBERATING YES, BUT SEXY TOO
There is a very interesting parallel between the history of the
topless
and that of the Brazilian panties as uses involved in a
liberating process of the female body.
Both take place in the playful environment of the beach, but although they may seem similar -the two consist of undressing a part of the body marked by
taboo-
, they are of the opposite sign.
Halfway between the traditional panties and the thong, the Brazilian is a garment that defends the right to be sexy, unlike topless.
As is known, a 'law' traditionally operates in fashion, which is the
principle of compensation
(when religion, morality or any type of authority censor the display of one part of the body, fashion invents a way to uncover another, to offset. Classic example: the longer the skirt, the larger the neckline, and vice versa). Well, the Brazilian panties are living their best times just when there has been a severe
decline of topless.
A study carried out in France in 2019 by
François Kraus
revealed that only 2% of French women under the age of 25 went topless in public. Kraus linked the decline of this practice to the
MeToo movement
and the fear of women to be attacked, a thesis that is difficult to sustain if we consider that the progressive concealment of the breast has corresponded to a growing liberation of the ass.
The key to the mystery could therefore lie elsewhere. For example, in the fact that with topless "it was not about being sexy but about liberating the body, stripping part of your anatomy and claiming free nipples" while Brazilian bikinis, explains Patrícia Soley-Beltrán "allow us to show in a sexy way a part of the female anatomy without incurring in something that is still perceived as
transgressive
: showing the
bare chest
". However, the sociologist adds, "there is no doubt that the Brazilian has managed to 'free' the ass of the Spanish women". Ruth G. Núñez's reasons make it very clear: "For me, a Brazilian panties say of a woman that she is someone
independent
, that she
loves her body
, who likes to wear it and is proud to be able to do it
without being judged for it.
It talks about women's liberation and loving ourselves. "
According to the criteria of The Trust Project
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