Chinanews client, Beijing, July 20 (Reporter Yuan Xiuyue) It is not uncommon for celebrities to copycats. Many people have become popular because they smashed their faces with celebrities, or imitated celebrities to sing and act beautifully.
In the past, copycat celebrities were mostly active offline, walking around and performing in business.
With the rise of webcasting, copycat star anchors have also emerged one after another.
Recently, an anchor named "Xin Ru Xiao Lin" became popular.
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In the live broadcast room, the anchor imitated the scene of Xia Ziwei's blindness in "Han Zhugege", saying that only a rocket or a carnival can heal Ziwei's eyes.
Subsequently, he attracted the top elder brother to smash the Rockets in anger to give rewards.
The anchor cried with joy and said on the spot that Ziwei had seen it.
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Fragments such as "Ziwei was healed by the big brother" appeared on the hot search, causing heated discussion among netizens.
Some people ridicule, this is probably the legendary "eyes open when money is seen", "the ability of money to cure the eyes of crape myrtle", and "the miracle of contemporary medicine".
Some people also expressed disgust that this "crape myrtle" destroyed the crape myrtle in the memory of my youth.
Others said that this was a blatant request for gifts.
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In addition to live broadcasts, the blogger also imitated the classic sections of "Han Zhu Ge Ge" and sang classic songs in the play. Almost each of these imitated videos has tens of thousands of likes, and its short video platform has more than 2.8 million fans.
In recent years, there have been many cases of disputes caused by fake stars.
In 2015, because “grass-root singer” Ding Yong used his name and photo for profit promotion on Weibo, singer Wang Feng sued Ding Yong to court for infringement of name and portrait rights, demanding that the infringement be stopped immediately and paid Infringement damages of 450,000 yuan, and mental damage soothing money of 50,000 yuan.
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In the same year, Gao Xiaosong also tweeted on Weibo that he was "counterfeit". At a company's press conference, the advertisement of "Gao Xiaosong Reproduces "You at the Table"" appeared, but the copycat "Gao Xiaosong" Yang Zhiyong appeared.
After that, the man responded and apologized to Gao Xiaosong.
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In 2018, the singer Han Hong also tweeted "Cottage Lin Junjie", "Imitating the show, we can all accept it, because we have to live, eat, let you go, but you deceive consumers with the name'Junjie Lin' It's too shameless!" It is understood that since 2013, an imitator named Fan Yixian has participated in various programs by imitating Junjie Lin.
Sometimes when participating in commercial performances, he directly publicizes that it is Lin Junjie's own activities.
According to media reports, the two parties have reached a settlement and supervised each other.
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On the short video platform, there are also anchors such as "Copy of Zhao Liying" and "Copy of Jay Chou" and many fans.
In fact, in addition to entertainment and ridicule, there are legal risks in imitating celebrity images.
Counterfeit stars use the so-called "star faces" to participate in public activities, borrowing the reputation and image of others to gain commercial interests, and are likely to infringe upon the rights of the stars themselves.
Article 39 of my country's "Copyright Law" stipulates that performers have the right to protect their performance from distortion.
If you sing a song in a play without the permission of the copyright owner, you will also infringe the copyright.
Article 38 of my country's "Copyright Law" stipulates that when performing performances using other people's works, performers shall obtain permission from the copyright owner and pay remuneration.
In addition, if a fake celebrity image and name are used to engage in commercial activities, it may also cause fraud to consumers.
After being reported by the media, "Xiao Lin Xinru" has changed its net name to "Xia Ziwei" and released videos of modern outfits such as "Life can't be smooth sailing", "Life without setbacks, no brilliance", which seems to question the outside world Responded, but the copy still bears the label "Xin Ru Kobayashi".
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As the saying goes, you will lose weight when you climb high.
But for "cottage celebrity anchors", it is also necessary to realize that the traffic they obtain is largely derived from the image of celebrities and the creation of film and television dramas.
Moderately imitating celebrities to entertain the public is not impossible.
But "the eyes are opened only when I see the money", so crape myrtle, it is better to "be blind".
In order to make a present blatantly, imitating this way, I saw the smell of copper, but not awe.
"It's good to be yourself", some netizens commented.
Qi Baishi also said: "Those who learn from me live, and those who resemble me die".
The same is true for anchors, who blindly imitate and don't know how to innovate, no amount of traffic will eventually die.
Recently, the Ministry of Culture and Tourism issued the "Administrative Measures for Online Performance Brokerage Institutions (Draft for Solicitation of Comments)", which mentioned that online performance brokerage institutions must not induce users to consume by means of false consumption and leading rewards.
As an Internet celebrity anchor, instead of thinking about how to get eyeballs, hit hot spots, and try to get around the edge of the law, it is better to improve your level and create high-quality, distinctive content.
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