Nearly 2,000 yuan for a meal in Universal Resort?

Prices should not be "all at your expense"

　　■ Observer

　　To question the internal pricing of Beijing Universal Studios based on the prices of high-end restaurants on open commercial streets is a bit general.

　　Although Beijing Universal Studios is still in the beta stage, it has been hotly searched for "prices."

　　A cup of milkshake is 98 yuan, a steak is 198 yuan, and a refillable Coca-Cola is 28 yuan per person... On July 14, some netizens shared their dining receipts at Beijing Universal Resort. The total face value was nearly 2,000 yuan. The internal test is discounted, and a meal still costs more than one thousand yuan.

The topic of "Beijing Universal Studios is expensive" quickly became popular on social platforms. Some netizens said: "Is Harry Potter coming to feed me when it's so expensive?"

　　Harry Potter certainly can't deliver meals to tourists. Netizens' ridicule is more an expression of dissatisfaction with the high food and beverage prices at Universal Studios.

But according to the staff of Universal Studios, the price list is true, but this restaurant is a high-end, relatively high-quality western restaurant, not a fast food restaurant.

Moreover, this restaurant is located on the city avenue, behind a commercial area, you can enter without a ticket, and it is not a closed scenic area that most netizens understand.

　　According to the official website of Universal Beijing Resort, city avenues are juxtaposed with theme scenic spots (ie Beijing Universal Studios) and resort hotels, and they are all part of Universal Beijing Resort.

This is the crux of the problem-the shopping receipt posted by the poster comes from the "Universal Beijing Resort", and netizens take it for granted that this is Universal Studios Beijing.

To question the internal pricing of Beijing Universal Studios based on the prices of high-end restaurants on open commercial streets is a bit general.

　　However, the doubts of netizens can also be understood. The price of dining in scenic spots is also a sensitive point for tourists.

Speaking of Universal Studios Beijing, it is easy to think of Shanghai Disneyland, which is also a theme amusement park. What is also remembered is the high food and beverage prices.

Dining in scenic spots is expensive, everyone can understand, but how expensive can be accepted, everyone has different understanding and feelings.

　　In reality, most restaurants in scenic spots can be clearly marked, but many are still questioned.

The reason is not that the prices are clearly marked, but that these prices are beyond the psychological endurance, and sometimes they have to grit their teeth.

And the key to the question of the price of catering in scenic spots is this-because of the lack of sufficient choices, some tourists have to go against their willingness to consume and go beyond the level of consumption of goods that are not worth consuming in their hearts.

　　Shanghai Disney has repeatedly been questioned for prohibiting tourists from bringing their own meals, which could have been a solution to alleviate tourists' price anxiety.

While not interfering with the independent pricing power of enterprises, allowing tourists to bring their own food can at least provide tourists with another choice, thereby realizing consumption diversion.

　　If restaurants in scenic spots can enrich the price system, and can provide tourists from general to high-end meals, and attract more people to give up their own meals, such a pricing mechanism is undoubtedly appropriate.

Conversely, if one side is the high price of restaurants in the scenic spot, and the other side is the cold rule that prohibits bringing your own food, it will inevitably leave people with the suspicion of "please enter the urn".

　　In this regard, although the "price" crisis is an "own goal", there is no lack of enlightenment-to give consumers more room for choice, companies can have more room for development.

　　□Zhao Zhijiang (media person)