What can you drink with milk tea that you spend 600 yuan across cities?
■ Come on
"Would you spend 600 yuan to buy a cup of tea Yanyue color milk tea?" According to the Beijing News Shell Finance and Economics, a Changsha tea Yanyue color purchasing agent said that he can receive hundreds of cups of orders every day. Starting at 600 yuan, you can purchase a single cup of it, and you can purchase it in any city that the Changsha high-speed rail station can reach directly.
At first glance, I thought it was a hype by the merchant, but later the merchant also issued a statement saying that it did not support any purchasing behavior.
On the consumer side, a cup of milk tea worth more than ten yuan costs as much as 600 yuan for cross-city shopping for errands. The delivery may be "overnight tea". Is it unclear "economic account" or "small abacus"?
According to reports, most of the buyers of cross-city purchasing agents are from Hangzhou.
Search for Changsha, which is nearly 900 kilometers away from Hangzhou, and it takes three to four hours to take the high-speed rail.
Obviously, the long distance did not stop their enthusiasm for milk tea.
It is not difficult to guess that the main consumer behind this business may be young people.
Driven by the Internet celebrity economy, some consumers may no longer drink milk tea, but drink "flow", and "drink for others to see" is the most important thing.
However, following the trend of pursuing Internet celebrity milk tea, it does not hesitate to spend dozens of times more than milk tea on cross-city shopping, which has nothing to do with rational consumption.
To take a step back, some people really want to drink Internet celebrity milk tea, but such a cross-city shopping service, after several hours of bumpy "transit", not to mention the food safety risk, milk tea, an instant drink, will probably not taste the same. Right?
But with such a high-priced cross-city purchasing agent and following the trend, it has to be said that this phenomenon is not normal, and it is even an abnormal consumption trend.
Since ancient times, our country has regarded diligence and thrift as its virtues.
At the moment, the transition from excessive consumption to abnormal consumption of some young people is thought-provoking. If there is no containment and guidance, it is impossible to guarantee that consumption out of control will not occur in the future.
Returning to consumption itself is actually a kind of identity. Self-improvement through consumption is also the source of motivation for consumption upgrade.
However, if the prices of consumer goods have already deviated from "common sense", this "cross-city purchasing milk tea" obviously does not belong to the category of consumption upgrades.
Fortunately, although the news of "cross-city purchasing milk tea" rushed into the hot search, it can be seen from the discussions and messages of netizens that most people disagree with such consumer behavior.
I also call on this kind of cross-city purchasing milk tea whose price and value are far from matched, so you don't need to drink it!
This abnormal consumption trend should also stop!
□Xu Qiuying (media person)