A cup of overnight milk tea is fried to a price of nearly 60 yuan. What does this taste look like?
I don't know when, the Internet celebrity milk tea from Changsha, "Tea Yanyue Color", suddenly became popular.
Many people on social platforms blatantly drank milk tea from Changsha in Hangzhou.
A large number of purchasing agents are behind the Internet celebrity milk tea that can be drunk in other places.
In the past two days, fans in the Hangzhou food community broke the news, saying that the tea Yan Yue color purchased by themselves has risen to nearly 60 yuan for a cup.
What is the situation?
An hourly reporter from the Qianjiang Evening News made an unannounced visit as a consumer.
Buy a cup of Changsha milk tea for nearly 60 yuan
Is it really worth it?
The reporter found that the purchasing agent usually publishes the reservation information (including the category price and the limited quantity of the purchasing agent) in the circle of friends one day in advance. If there are not many orders the day before, the order in the morning can also be served on the same day.
I don’t know if it’s because of the recent fierce competition. The original purchase price of milk tea for purchase has actually started to offer specials + coupons. A milk tea with an original price of 39 yuan can be bought with a coupon of 33 yuan, but you cannot choose the sweetness. Can't choose how many ice cubes.
After scanning the QR code in the mini program to place an order, the reporter began to wait patiently.
In the afternoon, the purchasing agent announces the arrival time and pick-up point of the day in the circle of friends, and the customer chooses to call flash delivery or self-pickup.
The nearest pick-up point to the reporter is at the Vienna Hotel next to Hangzhou East Railway Station.
The purchasing agent explained in the circle of friends that before the goods were shipped at home, the property came to the door to suspect that they were operating without a license, so they moved the pick-up point.
The delivery time was originally set at 7:30 in the evening and 4:50 in the afternoon. The purchasing agent temporarily said that it would postpone it by one hour. "Because the high-speed rail staff refused to get on the train because of too much goods, it will arrive one hour late."
At 8:45 in the evening, the reporter arrived at the agreed hotel lobby. The scene was empty. There were also two errand brothers who were waiting to pick up the goods.
After telephone communication, the reporter was told that the real pick-up point was in the warehouse on the G floor of the hotel.
When I found the warehouse, five or six errand brothers were waiting at the door, and almost none came to the scene to mention themselves like the reporter.
Forget it, plus the cost of running errands, the price of this cup of milk tea is approaching the 60 yuan mark.
Approximately 10 foam incubators were placed on the ground. Each box can hold up to 20 cups of tea Yanyue color milk tea. Many goods have been taken away.
At 9:10 in the evening, the reporter finally got this cup of milk tea from Changsha across thousands of miles.
When I got it, I felt lighter than the usual cup of milk tea. Open the lid and the amount of milk tea is only 3/4 cup. I don’t know if it was spilled during transportation or the cream melted. The milk tea is still floating with unmelted cream. It looks like There is really no appetite.
The label on the outside says the standard rock candy, and I took a sip. It was so sweet that it really has nothing to do with the good taste.
On the outer packaging, there is a warm reminder of the tea color: the sooner you finish the drink, the better it will be.
It took more than ten hours for this cup of milk tea to arrive, and I couldn't help feeling a bit ridiculed.
Looking through the mini program, the reporter found that this tea-faced purchasing agent has also launched a membership service. You can upgrade your points and enjoy discounts when you become a member.
However, judging from the order records on July 13th, 26 of the 39 consumers who placed orders with the group placed their orders for the first time. That is to say, the repurchase rate of Chayanyuese Daigou is only 30%.
Three price increases in 11 days
The quality of purchasing is uneven
Tata should be the first group of people in Hangzhou who started to buy tea and yue color. Before doing this business, he had no experience in purchasing food.
In the past two days, he posted another purchasing agent in his circle of friends, "I have a friend Xiao A in his group and found that he not only used the same WeChat avatar and name as me, but also sold overnight milk tea. "
Xiao A said that he was kicked out of the group because he questioned the freshness of the purchasing agent's milk tea.
Ironically, the purchasing agent subsequently issued a group announcement, acknowledging that the tea Yanyue color milk tea he sold was bought back to Hangzhou from Changsha one day in advance. After being refrigerated at low temperature, it was sold the next day, and the avatar was also replaced with a new one.
The reporter is very puzzled that the taste of the overnight milk tea will be much worse in the previous test. Can't consumers who drink it after buying it taste it?
Spent several times the price to buy a cup of net celebrity milk tea, not for taste, but for what?
But even so, there are still netizens seeking groups and purchasing agents.
Yang Yang, an early adopter of purchasing agents, told reporters that from June 27 to July 6, the price of milk tea rose three times in less than half a month.
Take the popular Fengqi Lugui as an example, the purchase price on June 27 was 32 yuan (the Changsha store price was 12 yuan), and on July 13, it had sold for 42 yuan, with a gross profit margin of 250%.
Why does the price increase frequently? The reason given by Daigou Tata is that the recent tea Yanyue color is becoming more and more difficult to buy, because the boss is very sensitive to the behavior of scalpers Daigou, and there have been many direct rejections of orders in stores or takeaways. In the case of Shan, "Hangzhou people are all famous in Changsha."
Tata said that in order not to be rejected, up to 9 cups can be ordered at a time.
If you want to buy 200 to 250 cups, you need 6 people to work together from 10 am to 2 pm, and then rush back to the high-speed rail.
There was an article on the Internet that calculated the average daily gross profit of Tata Purchasing Tea Yanyue Se. Regarding that amount, Tata was noncommittal, only saying: "Working 15 hours a day, people can hardly stand it." Currently, Tata Cha Yanyue Se has two locations in Hangzhou and Fuyang, and he is recruiting partners in the western part of the city in the circle of friends.
Regarding the possibility of Cha Yan Yue Se opening a branch in Hangzhou, Tata was very calm, "We are already developing new purchasing products, and Cha Yan Yue Se can do other things if we don't do it."
The purchasing agent who sells this cup of milk tea is moved by profit. So, what kind of mentality does the person who buys this cup of milk tea hold?
After more than ten hours of bumps and bumps, the "delayed" milk tea is really better than a cup of freshly made milk tea in a street shop?
Are you willing to pay for this experience?
Netizens say so-
Uohh: The color of tea is really average... When I was in Changsha, I drank 6 drinks of different flavors. There was really nothing amazing about it. No sugar, they were all sweet.
cuke: The tea is really delicious and not expensive. Every time I go to Changsha or Wuhan on business, I have to get a few drinks.
But let's forget about the milk tea overnight. It's so hot and the flavor has changed. Drinking diarrhea is not worth the loss.
Shile: Net celebrity milk tea with 10 hours of delivery time. Such milk tea is not fresh anymore. There are still people who buy and eat it. I feel so stupid.
Anthony: Fortunately, I bought a cup in Changsha when the tea scene was not particularly popular. In 18 years, I didn't have to wait in line.
The bottom of the tea is indeed a bit level.
But after 10 hours of tea drinking, I don't know what it has become.
Our reporter Xu Yuyang