Gold vouchers worth up to 150 thousand dirhams .. and 50% discount on workmanship

“Dubai, the City of Gold” launches the biggest Eid campaign ever

  • More than 125 jewelry stores from all over the Emirate of Dubai are participating in the initiative.

    Emirates today

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The Dubai Gold and Jewelery Group announced the second edition of its summer promotional campaign “City of Gold Surprises” on the occasion of Eid Al-Adha and the summer season in Dubai, as part of the Dubai Summer Surprises offers.

The summer campaign of the Dubai Gold and Jewelery Group runs from July 15 to August 10.

With the participation of more than 125 jewelry stores from all over the Emirate of Dubai, the new edition of the summer campaign is expected to be the largest ever.

Tawhid Abdullah, Chairman of Dubai Gold and Jewelery Group, said: “Gold and jewelry are the perfect choice for Eid gifts, and we are pleased to offer our customers amazing offers that enhance their shopping experience.

We always see a high demand for gold and jewelry purchases during the festive season, and the best way to celebrate with shoppers is with great promotions.

The new campaign is in line with our efforts to achieve excellence in quality and services provided in the gold and jewelry industry, and to create an added value to the shopping experience this summer for residents and visitors.”

During the promotional campaign, Dubai Gold and Jewelery Group will offer many amazing offers through participating stores, including major discounts of up to 50% on workmanship fees on gold jewelry, in addition to a selection of gold jewelry that will be available without manufacturing fees.

Shoppers can also get amazing gifts when purchasing diamond jewelry.

The group offers discounts of up to 75% on diamond and pearl jewelry.

The group also announced a "Shop and Win" campaign, where every shopper, when purchasing jewelry worth 500 dirhams, will get a chance to win gold vouchers worth 150,000 dirhams, which can be redeemed at any of the participating outlets in the campaign.

15 winners will be announced on the last day of the campaign on August 10, and each winner will receive gold vouchers worth 10,000 dirhams.

Member of the Board of Directors and Head of Marketing at Dubai Gold and Jewelery Group and Executive Director of the Strategic Partnerships Sector for the Department of Tourism and Commerce Marketing in Dubai and its institutions, Laila Suhail, said: “We are very proud of this distinguished initiative. The pioneers of the gold and jewelry industry in Dubai always gather to present amazing offers and surprises to visitors and residents in Dubai Dubai alike, to enrich the experience of jewelry shoppers this summer.”

Ahmed Al Khaja, CEO of Dubai Festivals and Retail Establishment, said: “We always strive to provide unparalleled shopping experiences for residents and visitors of the emirate, in order to enhance and enrich Dubai’s calendar of events every year.

We are working closely with strategic partners such as the Dubai Gold and Jewelery Group to support our promotional campaigns and to position Dubai as a global shopping destination.”

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