Launched by "Brand Dubai", it includes various events and activities

«Dubai Summer Guide» .. 100 destinations to enjoy the summer holidays and Eid vacationجاز

Brand Dubai, the creative arm of the Government of Dubai Media Office, announced the launch of the "Dubai Summer Guide", which highlights various recreational activities and services provided in cooperation with more than 100 entities, to give tourists and families who decided to spend the summer vacation in Dubai, the opportunity to enjoy the holiday and vacation. Eid al-Adha, in a cheerful atmosphere.

The "Dubai Summer Guide" is a source of information to learn about the best offers and events in cooperation with a group of companies, restaurants and cafes participating in the "Proud of Dubai" initiative, in addition to dozens of summer activities, including: entertainment workshops, water events, and sports activities. The guide also includes special activities offered in child-friendly cafes and gardens, closed play areas, and distinctive experiences for entertainment and entertainment in an atmosphere full of fun and happiness for all of all ages, in addition to other shows organized in the Jumeirah area.

Dubai is a summer destination

Shaima Al Suwaidi, Director of Creative Projects at Brand Dubai, said: "Dubai is one of the most diverse travel and entertainment destinations, and it is one of the best cities to live around the world, with its high quality of life and a variety of choices of hotels, tourist resorts, commercial centers, and various entertainment cities. and local and international museums”, calling on tourists and the public to interact with the “Dubai Summer Guide”, by living an exciting entertainment experience through which children and their families discover many charming places in Dubai, enhance their connection with the place and communicate with its vocabulary, document their experiences, and share them through various sites Social Media.

Al Suwaidi explained that the tourism momentum has turned into a recreational behavior preferred by many families due to the multiplicity of options and the abundance of internal offers, in exchange for the decline in foreign travel options due to the current conditions that the world is going through due to the “Corona” pandemic, stressing that the summer guide in Dubai constitutes an ideal opportunity for families who prefer Spend summer vacations in the country.

promotion efforts

Fatima Al Mulla, Executive Creative Projects Executive at Brand Dubai, said: “The guide supports efforts to promote tourism in the UAE, as it allows visitors to Dubai from different emirates and those coming from abroad during the summer vacation, to learn about what they and their families can enjoy from a variety of entertainment offers of high quality. It enhances the experience of spending the summer vacation in Dubai without the need to leave the country for foreign destinations that may be inaccessible due to the conditions of global air traffic at the present time.”


In a remarkable step, Brand Dubai launched a special “passport” for this initiative with the aim of making the maximum use of the offers and activities available for children, families and visitors coming to Dubai, and it can be obtained from any of the 100 places participating in summer events, and then showing it when visiting these places to obtain On their posters, and share these moments on social media accounts for special offers, as the guide provides visitors and residents of the emirate with various experiences to spend fun times and take pictures with the family, as well as dining experiences with charming views with children.

The guide supports efforts to promote domestic tourism in the UAE, as it allows visitors to Dubai from other emirates to learn about what they and their families can enjoy from various entertainment offerings of international quality.

The Dubai Summer Guide can be downloaded via the following link:

Shaima Al Suwaidi:

“The public is invited to interact with the guide and explore the many places and options.”

Fatima Al Mulla:

"The guide allows visitors to Dubai to learn about what they and their families can enjoy."

• An opportunity for children and their families to live exciting entertainment experiences, and discover enchanting places

• "Brand Dubai" supports start-up companies that are members of the "Proud of Dubai" initiative.

• Entertainment workshops, sports events and activities, closed play areas, and discounts.

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