The event to enhance Dubai's position as a safe destination that receives visitors from all over the world
Dubai Summer Partners: We promise you 10 amazing weeks of entertainment and shopping
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Offering shoppers 10 weeks of retail, Dubai Summer Surprises, the city's popular malls and stores, welcome residents and visitors with deals, mega promotions, activities and entertainment until September 4th.
The Dubai Festivals and Retail Establishment, the organizer of Dubai Summer Surprises, continues this year with partners and leading institutions in the retail sector in the Emirate of Dubai to ensure the organization of one of the best courses of Dubai Summer Surprises ever.
The partners of this annual event confirmed that it will be exceptional with a variety of entertainment activities and great discounts on shopping in all centers and destinations.
Dubai Summer Surprises, in partnership with the emirate's retail sector, contributes to enhancing Dubai's position as a safe destination that welcomes and welcomes family visitors and shoppers from around the world.
All stores, malls and outlets participating in Dubai Summer Surprises are committed to health and safety guidelines, which include social distancing and wearing masks at all times.
Great offers
Ahmed Al Khaja, CEO of Dubai Festivals and Retail Establishment, said: “The summer season in Dubai is a special time of the year, as the city offers a range of events, promotions and amazing activities through Dubai Summer Surprises.
Dubai residents and visitors are looking forward to the annual Retail Festival, which runs until September 4, for its great retail offers, exclusive deals and much more.”
He added: “For 24 years, Dubai Summer Surprises is proud to cooperate with its partners from the leading brands in the retail sector, as the event played a major role in supporting this important sector, which is a major economic driver that contributes to the success of Dubai.
The current edition of Dubai Summer Surprises brings together major brands, famous malls and more to present a wonderful summer festivity that Dubai residents and visitors from all over the world will enjoy.”
light shows
David Heuser, Director of Asset Management for Al-Futtaim Shopping Malls Group, said: “We are delighted to partner with the Dubai Department of Tourism and Commerce Marketing once again to launch the Dubai Summer Surprises season, the annual shopping event in Dubai.
Dubai Festival City is preparing to launch a new group of light and music shows, in addition to the show “Imagine”, which holds two world records in the Guinness Book of Records, and a package of free activities within entertainment spaces suitable for children in the main lobby of the mall.
The leading shopping destination will offer visitors the chance to win gift vouchers worth AED 20,000 per week when they spend AED 300 or more.
We look forward to providing exceptional experiences that ensure the whole family can enjoy during the summer season.”
Welcome to the world
Shahram Shamsi, CEO of Merex Investments, said: “This year's Dubai Summer Surprises events are filled with opportunities for destination operators.
The city is ready to welcome the world by creating a safe and attractive destination that will boost tourism, in parallel with new travel itineraries.
Merex Investments continues to develop alongside the leisure and tourism sector in the post-pandemic era to provide unparalleled experiences for Dubai residents and visitors.
We invite visitors to Dubai to discover a new level of family entertainment, as we offer the exclusive “Smurfs” event until July 17;
(Hotel Transylvania) from July 29 to August 28 at City Walk;
Summer Code discounts at The Beach until September 4th;
The Splashfest theme park at La Mer, including beachfront events, from July 15 to September 4.
The next 10 weeks present an opportunity for an unforgettable summer for everyone.”
thriving and energizing
Debbie Russo, General Manager of Mercato and Town Center Jumeirah commented: “We are confident that hosting this year’s Dubai Summer Surprises, events and promotions will attract many residents and visitors, bringing prosperity and revitalizing the movement of malls and the retail sector alike. This success has made Mercato and Town Center Jumeirah among the strategic partners of Dubai Summer Surprises since the beginning.”
She added: "Mercato and Al Zarooni Group, two of the strategic partners of the Dubai Festivals and Retail Establishment, are pleased to participate in Dubai Summer Surprises 2021. Mercato is proud of this participation in light of the current circumstances and the Corona pandemic.
Dubai’s ability to resume any kind of normal life and host Dubai Summer Surprises during the Corona pandemic is a great testament to the Dubai government’s wise management of crises, and we are proud to be residing in a country like the United Arab Emirates where the safety of residents and visitors comes at the forefront of the country’s priorities.”
A spokesperson for Emaar commented: “This year's Dubai Summer Surprises has received a great response so far in all Emaar malls, from residents and tourists alike.
Our malls witnessed a strong activity during the first week of DSS, as visitors made the most of the summer.
DSS is an important contributor to the retail and tourism sector in Dubai, and as every year, we strive to introduce new offerings in shopping and entertainment to make the festival even more impactful.
These efforts are part of the vision of the UAE leadership to consolidate Dubai’s position as a tourist destination throughout the year.”
very popular
Gail Sangster, director of asset management at Nakheel, said: “We are very excited to be part of the 24th edition of Dubai Summer Surprises. Every year, we dedicate our efforts to expand our participation in this very popular event, with the aim of interacting with residents and tourists by creating new and different ways. This year, Nakheel Mall and Ibn Battuta offer the exclusive offer (Wonder, Spend and Win) Dh10,000 per day for visitors, which is considered one of the biggest prize pools during this festival in Dubai. We look forward to welcoming visitors to our destinations across Dubai and experiencing a range of unique experiences.”
Abdullah Salem Al Mana, Director General of Etisalat in Dubai, said: "Etisalat is proud to participate in the 24th Dubai Summer Surprises 2021, an event that enhances Dubai's position as a preferred summer vacation destination for families. Tourists and residents can enjoy Etisalat offers that accompany the festival period and extend to a wide range of products and services. As a strategic partner of the Dubai Festivals and Retail Establishment, (Etisalat) continues to support Dubai's vision to be one of the best destinations in the world in tourism and business.
For his part, CEO of Abdul Wahed Al Rostamani Automotive Group, Michel Ayat, said: “Our partnership with Dubai Summer Surprises, since its inception 24 years ago, primarily reflects our keenness to support the tourism and shopping scene in the emirate, especially after its superiority in facing the challenges imposed by the pandemic. And reopening the doors of economic activities, in preparation for the launch of Expo 2020 Dubai.” Not only that, but this embodies our continuous commitment for more than 50 years to meet the needs of our customers, in addition to aligning with the vision of the emirate under the leadership of His Highness Sheikh Mohammed bin Rashid Al Maktoum, Vice President and Prime Minister of the UAE and Ruler of Dubai.”
He added: “With the advent of summer, Arabian Automobiles is pleased to celebrate with our customers the new season of Dubai Summer Surprises in cooperation with the Dubai Festivals and Retail Corporation to work together to make this year’s surprises a success. With the launch of the current edition, very attractive offers have been announced for our customers to help them purchase the cars of their choice. This season, Nissan and Renault are offering great prices on their various car lines, including the 2021 and 2022 models, while six Infiniti cars will be drawn by the Dubai Festivals and Retail Corporation (DFRE) for the lucky winners. At the same time, it is our pleasure to invite all interested customers to visit our showrooms during this event, to realize their dreams of buying the cars they desire.”
For his part, Saif Humaid Al Falasi, CEO of ENOC Group, said: “Based on our role as a strategic partner for the Dubai Festivals and Retail Establishment, we have contributed effectively to the activities of the Establishment since its inception, and today we continue to participate in the Dubai Summer Surprises and are always committed to supporting the economy of Dubai and the UAE to raise its leading position. Dubai enjoys in the tourism and retail sector.
The Dubai Summer Surprises Festival is a great opportunity for us to honor our customers by allowing them to win big and valuable prizes.”
great season
Adnan Kazim, Emirates Chief Commercial Officer, said: “Dubai continues to establish itself as one of the safest and most popular leading destinations for travelers from all over the world. The Dubai Summer Surprises event turned the summer months into a great season, not only for shopping, but also for enjoying a lot of experiences and various famous landmarks in the emirate. With the growing confidence in air travel, we at Emirates Airlines are witnessing a significant increase in demand for Dubai, and we are working in coordination with our partners, the Department of Tourism and Commerce Marketing, to provide safe and comfortable experiences for visitors at every touch point during their holidays in Dubai.”
Frederic de Melker, General Manager of Retail Banking at RAKBANK, commented: “This year’s Dubai Summer Surprises event, which was organized by the Department of Tourism and Commerce Marketing, came at the right time as the country is gradually and safely returning to normal and emerging from the resulting slowdown. About the lockdown and restrictions imposed by the COVID-19 pandemic.
• All stores and shopping centers adhere to health and safety guidelines.
• Big discounts on shopping in collecting centers and destinations.
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