Chinanews client, Beijing, July 13 (Reporter Yuan Xiuyue) After a long period of downturn, the overseas film market finally ushered in a recovery in the summer.

Previously, "A Quiet Place 2" and "Fast and Furious 9" had a hit at the box office. Recently, Marvel's new film "Black Widow" also broke the box office record for opening pictures in North America during the epidemic.

　　When will the global film market return to its pre-epidemic level?

What blockbuster movies can still be seen in 2021?

"Black Widow" poster

"Black Widow" hits record box office

　　As the first Marvel movie released in the past two years after "Avengers 4: Endgame" and "Spider-Man: Far From Home", "Black Widow" has attracted the attention of movie fans.

Affected by the epidemic, this female hero movie starring Scarlett Johansson has been postponed many times.

　　On July 9, the film finally met with the audience.

According to foreign media reports, the North American box office of "Black Widow" reached US$80 million during the first weekend of its release, breaking the North American box office record during the epidemic.

Outside North America, the film made $78 million in box office revenue.

It is worth mentioning that the film was also launched on the Disney+ streaming media platform at the same time. According to figures released by Disney, the film’s streaming revenue reached 60 million U.S. dollars, raising the film’s global box office revenue to 215 million U.S. dollars.

　　"Black Widow" was originally scheduled to premiere in 2020, and the one-year postponement can be described as dreading the appetite of the audience.

On the review site "Rotten Tomatoes", the film has 341 film critics' comments, earning 81% of the ratings, and more than 5,000 viewers give 92% of the ratings.

At the same time, the film received an "A-" rating on the review site "CinemaScore".

But on Douban, the film scored only 6.6 points.

Screenshots

　　However, a Marvel blockbuster like "Black Widow" is still a big stimulus to the overseas film market.

Some foreign media believe that "Black Widow" marks a huge victory for the theater.

During the epidemic, theaters have been struggling to recover from large-scale closures and capacity constraints, and these measures have led to a significant reduction in their business.

And this movie is worth noting because it shows that even if it is broadcast on a streaming platform at the same time, the movie can also bring stable box office revenue.

　　A Disney statement mentioned: "The strong performance of "Black Widow" this weekend confirms our flexible distribution strategy, which is to let the series of films be released in theaters to obtain a real film experience. As global concerns about the epidemic continue to exist , We provide a choice for consumers who like to watch on Disney+ at home."

　　Of course, some analysts believe that not all movies can replicate the performance of Marvel movies.

Moreover, if all theaters are open, if there is no streaming option, the box office number of the film may be higher.

"Black Widow" poster

Summer films drive a rebound in the film market?

　　The release of summer blockbusters has brought hope of a rebound in the film market.

In April of this year, "Godzilla vs. King Kong" broke many weekend box office records in North America during the epidemic and became the most popular Hollywood movie during the epidemic.

　　Entering June, "A Quiet Place 2" and "Fast and Furious 9" broke records one after another.

"A Quiet Place 2" is the first film (US$150 million) in the North American market to break the 100 million box office during the epidemic. The current global box office of the film is US$279 million.

The film's performance was not outstanding when it was released in China, and the final box office was 249 million yuan, slightly higher than the first one.

"A Quiet Place 2" poster

　　Soon, this record was broken by "Fast and Furious 9", the film's first weekend box office in North America reached 70 million US dollars, which is also the highest weekend box office record in North America after "Star Wars: The Rise of Skywalker" in December 2019. At present, the North American box office of the film has reached 141 million U.S. dollars.

Although "Fast and Furious 9" is not highly rated, it is still popular in the international market. Outside the North American market, the box office exceeded US$400 million, and the global box office reached US$541.8 million.

When the film was released in China, although it was not as good as in previous years, it also earned 1.392 billion yuan in box office revenue.

"Fast and Furious 9" poster

　　The box office of "Black Widow" hit a new high, but some analysts believe that the box office is still in the recovery stage, and parts of North America are far from reaching normal levels.

Audiences aged 35 and above are unlikely to return to the cinema, and some parents are reluctant to let unvaccinated children go to the movies.

　　In addition, affected by the epidemic, many movie theaters in India, Australia, and some countries in Southeast Asia and Latin America are still closed, which also complicates the recovery of the global film market.

Screenshot of PwC report

　　PwC’s latest "Global Entertainment and Media Outlook" report also mentioned the recovery of theaters. The report predicts that global box office revenue is expected to rebound sharply in 2022, and it is expected that by 2023, global box office revenue will return to 2018 levels , And exceed the income level of 2019 in 2024.

"007: No Time to Die" poster

A large blowout in the second half of 2021?

　　Industry insiders analyze that the box office expectations throughout the summer should be eased, because more stable films will be released in the fall, especially those exclusive to theaters.

　　After "Black Widow", Marvel will also release a number of heroic films, such as Tony Leung and Michelle Yeoh's "Legend of Shang Qi and the Ten Rings". The film will be released in North America on September 3, but the film has attracted a lot of attention on the Internet. Great controversy.

There is also "Venom 2", which will be released in North America on September 24.

The Matrix 4 poster

　　Disney will also launch a new film "Jungle Adventure" on July 30. The superhero movie "Suicide Squad X: All Rally" jointly created by Warner and DC will be released in North America on August 6.

　　There will be a number of blockbusters that will meet the audience in the second half of the year, including "007: No Time to Die" and Tom Cruise's "High Aspiration 2: The Lone Ranger", as well as "Spider-Man: No Home Returned" and "The Matrix 4" "Wait.

"Top Aspiration 2: The Lone Ranger" poster

　　For the domestic film market, the summer competition is also fierce. The main themes such as "Chinese Doctor", "1921" and "Revolutionary" are driving the market. Many other youth films are rushing for the summer season, in addition to the Hong Kong film "Rage: Serious Case", the animated film "White Snake 2: The Green Snake" and so on.

"Changjin Lake" poster

　　In the second half of 2021, there will also be a number of domestic blockbusters, such as "Changjin Lake" directed by Chen Kaige, Tsui Hark, Lin Chaoxian, and the science fiction film "Mozart in Outer Space" directed by Chen Sicheng, starring Huang Bo, and "Fengshen Trilogy" "Infinite Depth" and so on.

　　With the blowout of major headlines and the gradual stabilization of the epidemic, the film market may enter the fast lane of recovery.

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