In a new singing style

5 international stars breathe and whisper on the "Deezer" platform

  • James Blunt.

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  • Sir Tom Jones.

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The world's biggest music stars are overlooking ASMR Sessions content, launched by global music streaming platform Deezer, where each artist transforms one of their hit songs using a unique ASMR style, as if it's an amazing new song you've never heard before. .

Deezer said in a press release yesterday that artists Alicia Keys, Sir Tom Jones, Ava Max, James Blunt and Youngblood will use a range of sound phenomena, such as breathing, clicking and whispering, to elicit a physical or emotional response to listeners.

It is the first time that international artists have performed their own music in the ASMR format, according to the statement.

ESMR Sessions features Grammy Award-winner Alicia Keys presenting a delightful version of “Fallin” to help listeners feel calm and relaxed, while James Blunt performs the classic “You’re Beautiful” against the backdrop of the soothing sounds of nature and a living legend. "Sir Tom Jones" providing a slow, sensual cover of What's New Pussycat 56 years after its first release.

Ava Max takes the rhythm of dancing from Kings & Queens to a cool beach and surf, plus rock star Youngblood performs "Parents", with heartbeats and dripping water.

“ASMR content is becoming increasingly prevalent, and Deezer has seen its consumption increase by 248% worldwide since the beginning of 2020,” says Nigel Harding, Deezer Vice President of Global Marketing for Artists, noting that they decided today to take a step forward by revealing About ASMR Sessions featuring some of the world's greatest artists bringing their words to life with intensity you've never heard of.

According to the statement, a survey of 12,000 people around the world to find out their feelings about the ASMR experience revealed that 63% of them actually interact with the experience either once a week or more.

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