Readers of "Emirates Today" recount their suffering with "influencers" propaganda. They affirm:

Confidence in the advertisements of famous “Social Media” .. “Zero”

Readers saw that "Social Celebrities" don't review product details.

archival

Enas Muhaisen À Abu Dhabi

Readers confirmed that their confidence in the quality of the products advertised by “Social Media” celebrities is almost non-existent, noting that their confidence in this type of advertising is “zero”, referring to several reasons, the most important of which is that the person who offers a product or advertises a specific place receives money in return. Therefore, his opinion will not be neutral, and many of those who present these ads rely on advanced imaging techniques to improve the appearance of the product beyond its reality, such as image “filters” and others.

On the other hand, readers of "Emirates Today" who participated in the newspaper's survey about the advertising content provided by many influencers on social networking sites, expressed their surprise at the confirmation of most of the answers that their owners lost confidence in social media celebrities and what they offer, at a time when they have thousands of followers who They express their admiration for the advertisements they offer, asking: "If the majority does not trust them and what they offer, then why is the number of followers and influencers increasing, and who was the reason for their success and the spread of their influence?"

experience first

A large number of readers indicated by answering a question published by "Emirates Today" on its digital platforms, about: To what extent do you trust the products and advertisements promoted by social media stars?

To the need to rely on personal experience before buying, to see the product themselves, and not to be satisfied with the opinions of those who promote it.

The reader, Al-Jawhara, said: "I do not believe these advertisements, because unfortunately I have tried more than once to buy products based on the advertisements of social celebrities, but they were not good, so I decided to explore for myself and decide based on my own experience."

The same opinion was stated by reader Hind, stressing the need for the consumer to rely on his personal experience.

For his part, Al-Mansoori reader stressed: “If you do not see the product with your own eyes, or have tried it yourself, you do not trust it and those who promote it, and the products offered through social media accounts are mostly poor and not good, and the problem is that the buyer is surprised by this fact after he buys and pays.”

While Hani Sharabati said: “I never trust and cannot take an advertisement or advice from famous social media,” Ahmed Hamdi pointed out that these products always come with different specifications than the advertised specifications.

Ibrahim Al-Ali described those products as “unfortunately most of them are bad.”

Warning

For his part, Malik Karim explained that he does not care about following up on these ads, as he trusts the opinions and evaluations provided by ordinary people, and is convinced of them, while ignoring the opinions of famous "Social Media" even if he is interested in the product.

As for Najwa Idris, she said, "The products and advertisements promoted by celebrities, like others, may be of high quality and may be otherwise, but it is remarkable that most of them do not try or use the product they advertise, they are just trying to attract the buyer."

The owner of an account called “CLAV” was keen to warn readers of advertisements that include providing a “package” of services in clinics at discounted prices, and when a person goes to take advantage of the offer, he is treated badly or they set long and inappropriate dates for him, and if he objects and demands a withdrawal His money refuses to return it to him.

neutrality is absent

Another group of readers who participated in the "Emirates Today" poll, attributed their lack of confidence in the advertising and advertisements provided by social media celebrities, to the fact that they receive a financial compensation, and therefore the presenter will not be neutral at all.

Basma Odeh said, "It is difficult to trust these products without actually trying them, because what social media celebrities offer in the end are paid advertisements."

Rand Shawkat indicated that she has zero confidence in every paid advertisement.

Anas Jamous pointed to the absence of controls in this area, calling for setting rules for such propaganda.

Weld Al-Ain explained that there is no person who presents a paid advertisement and addresses the disadvantages and disadvantages of the commodity he is advertising, and some of them try to appear neutral when he advertises a restaurant, for example, so he gives most of the dishes he offers a full rating, and gives one or two eaters a lower rating, and in the end The customer discovers when he goes to the place that the meals are very ordinary, but they are offered at high prices compared to their quality.

Eye catching

Despite the reader’s objection to this type of advertisement, Ashraf al-Saadi, and his lack of confidence in it, he pointed out that the person who presents it often reviews all the details related to it, unlike many who buy without inquiring about the details of the product they buy.

The reader, Tula Al-Khair, stated that advertisements in general, whether they are television or social media stars, are not trustworthy, but their mission is to draw the consumer's attention to the presence of the product and encourage him to try it.

Reader Ibrahim Muhammad linked his confidence in the content of the advertisement and the product he advertises on the one hand, and the star he presents on the other, explaining: “Each star has the extent of his credibility to me, and based on it, the size of my confidence in the product he offers follows.”

• Many rely on advanced imaging techniques to improve the appearance of the product beyond its reality.

“How much others have destroyed homes?”

Al-Dimani mentioned that with time and bad experiences, his confidence in the advertisements of famous “Social Media” people, especially those that they present about restaurants and cafes and praising their products, then discover that they are not worthy, as well as the advertisements of perfumes that smell exactly the opposite of what they describe, “The problem is I do not repent.”

While reader Jumana said that she decided to delete her following of many of these celebrities, after finding that following them was a "waste of time".

These “stars” attacked the reader, Rushoud, saying: “How many other people destroyed homes?”

While Adnan Muhammad stressed that the good goods do not need an advertisement.

Basma Odeh:

• “It's hard to trust these products without trying them, because what these celebrities offer are paid ads in the end."

Ibrahim Mohamed:

• “Each star has the extent of his credibility with me, and based on it, the size of my confidence in the product he offers will follow.”

Al-Ain was born:

• "Some of them try to appear neutral when advertising for a restaurant, for example...and the customer discovers that regular meals are offered at high prices."


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