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Housed in a hotel in the center of Madrid, the Puerto Rican

Rauw Alejandro

(1993) receives journalists incessantly for three days. At the door, several fans stick their faces - and their mobiles - to the glass in search of their idol. Together with Rauw, a team made up of a dozen people takes care of every detail of the

boy of the moment

.

With the single

Todo de ti,

he has risen to the top of the global charts.

The video clip alone, in which

Shaquille O'Neal appears on skates, has close to 200 million

views.

With eighties airs, it has many ballots to become the song of the summer and it is almost impossible to find a

TikTok

or

Instagram account

in which its background notes have not sounded.

As they finish touching up their makeup, the stylist asks if the shirt looks good on camera.

300 euros for a Moschino garment that is not designed to pose seated.

It is impossible to remove the crease that causes the bear embroidery.

- Are you worried about the image you project?

- "Obviously, one always tries to look good or be as presentable as possible, but

what is really beautiful and what is not? For me it is something that is not essential

. People have to connect with you and I think that, the more natural you are, more beautiful ".

From the same generation as Bad Bunny,

Mike Towers

or Jhay Cortez, the Puerto Rican has been releasing reggaeton songs to the market in recent years.

Now he says he feels "very happy" because a song like

Todo de ti

"has stuck."

"I feel like it gives the genre a break. There was a lot of reggaeton in the street, we were kind of monotonous

. This opens the public's ears to hear new things in the Latin world."

Regarding the money it generates or the doors that a success like this opens for you, he assures that it entails "a little bit of everything", but recognizes that success is not individual.

"Look, I'm going to tell you how it is. You can be super talented, but not have a good work team and it makes it harder for you

maybe to

get where you want to. Or vice versa, not be that talented but have a lot of money. Behind the There has to be a success of everything and I am super grateful to my team ".

Rauw Alejandro |

Angel Navarrete |

THE WORLD

In each sentence a

Spanglish

typical of someone who has spent his entire life jumping between the Latin and the North American worlds

sneaks in

.

His father, born in Brooklyn (New York);

his mother, from Puerto Rico.

Both of them instilled music in him - they were a guitarist and a chorus girl - although

Rauw Alejandro's first goal was to become a professional footballer

.

"I was in football since I was seven years old, but I was not born in Spain, Argentina or Brazil. I

played for the national team and had my sports scholarship, but no other tools to evolve

. Now I continue playing whenever I have time and I have a great relationship with some players.

I did not become a professional player, but I know that they play my music before the game and for me that is an achievement

. "

After the separation of his parents,

Raúl Alejandro Ocasio Ruiz

- his real name - grew up with his mother, his sister and his grandmother.

Remember that "thank God there was never a lack of food in the fridge" but points out that "things were difficult".

"I've been working since 15 years. We tell you

in joseo

do not know how they say here in Spain. In Colombia say the

camelleo

. It

is when a person is working hard looking for

that dream. I

worked cashier, seller of clothes, from

landscaping

(landscaper), in warehouses ... What didn't I do?

When I enter music, doors open for me and everything changes. There are more resources. One can give the family that life they always dreamed of. "

Your mother is possibly the most important person in your life.

During the conversation he comes to mention her on several occasions.

She admits that they talk a lot on the phone and that

she "is always on top, taking care of me

.

"

"Everyone goes through a dark area. I

have not let those bad stages collapse me

. Since I was little I have had many situations that have made me mature and strengthen on a mental level, but I think that the one that has done a good job has been my mother. She has always given me the real advice for when it comes, you know, the storm, to be able to be

ready

and face the situation, "he says.

She says that

the first thing she did when she started making money with music was to pay off some debts

that she had with her and her family.

"I had them up to here," he says clutching his neck.

Later, he bought his first car.

"I don't have it anymore, it wasn't that cool, but it felt good to be able to do things by yourself.

I don't know how the system is here, but there you work from eight to five in the afternoon, you have your boss, you feel like it. the minimum that the state pays you ... You depend on the system and being able to get out of it and do what you like is an achievement

".

Rauw Alejandro |

Angel Navarrete |

THE WORLD

Other artists from their country, such as Ricky Martin, Residente or Bad Bunny, have had a great involvement during the protests that took place in Puerto Rico in the last couple of years.

Rauw, however,

points out that he does not conceive of music as a form of political or social action

.

"Music is free to express whatever you want.

I dedicate myself more to romanticism, to what is more sensual. I sing to girls

. That is my style. I say that music is feeling, it is therapy. There is a giant buffet of music

so

what you want to

hear. "

After confessing that he

has a true phobia of airplanes

and that "he would sacrifice family time, personal time and much more" for his career, he says he dreams of a peaceful future.

"I imagine a house in the country, without stress, with a couple of animals. Something near a river or the beach, I like the water. A quiet and enjoying future. Like my grandfather. Whenever I go, my grandfather is lying in the house taking air, rejalado, although he tells me everything that happened in his youth. I don't know, have peace ".

According to the criteria of The Trust Project

Know more

  • Idols

  • culture

  • music

  • Latin music

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