[Rural Revitalization] New Life of Dongxiang Sheep Husband: Live Feeding Sheep Online Sale

  [Explanation] Nine years ago, Zhang Zhongshan, who graduated from technical secondary school, was a "professor" who jumped out of "agriculture" in the eyes of his neighbors.

Today, at the age of 29, he has taken root in the countryside and has become a sheepboy in the mountains.

  Recently, the dark-skinned Zhang Zhongshan shuttled through the farm, mixing the feed, feeding the lambs, and broadcasting the scene to fans via mobile phones.

  Zhang Zhongshan’s hometown, Dongxiang County, is the only Dongxiang Autonomous County in the country and unique to Gansu.

For thousands of years, most of the people here depended on herding sheep for their livelihoods. There is also a slogan of "no cattle and sheep, no family". Recalling the life of stocking as a child, Zhang Zhongshan's memory is still fresh.

  [Concurrent] Zhang Zhongshan, "Sheep" in Dongxiang County, Linxia Prefecture, Gansu Province

  Our ancestors have been breeding for generations. Our mission (childhood) is to come back from school and herd the sheep first.

In the past, we raised sheep in a traditional way (free range), and sheep did not grow meat.

But now with standardized farms and adding trace elements (feed), the nutritional value of our sheep has actually improved a lot.

  [Explanation] When it comes to raising sheep, people's first impression is always "distressed and tired without making money".

In order to get rid of the life of the "southern sheepman", most of the young people in the village chose to leave. Zhang Zhongshan was also one of them. He went to school and worked in the village.

  Talking about raising sheep in the village, Zhang Zhongshan said that as Dongxiang’s reputation for hand-caught lamb became more and more popular, “Dongxiang tribute sheep” became more and more well-known to the outside world. I took a fancy to the business opportunities.

  [Concurrent] Zhang Zhongshan, "Sheep" in Dongxiang County, Linxia Prefecture, Gansu Province

  In 2017, we came back to learn e-commerce (knowledge) first. Because there is a national e-commerce demonstration county project, we came back to rely on policies to learn e-commerce (knowledge). After learning, we found that we can sell beef and mutton through multiple channels online and offline.

  [Explanation] In 2017, Zhang Zhongshan built sheep sheds, bought lambs, and established a professional breeding cooperative. In order to increase the click-through rate of the online store, he taught himself to take pictures and even became an anchor, opening up a new life of live feeding and online sales. .

  [Concurrent] Zhang Zhongshan, "Sheep" in Dongxiang County, Linxia Prefecture, Gansu Province

  If you are an e-commerce company, if you don’t rely on live broadcasts, you will be slowly eliminated and unable to keep up with the rhythm. So now there is a live broadcast process and regular live broadcasts to sell goods.

  [Explanation] From feeding the lamb to cutting the lamb, the links related to the sheep are all live broadcast by Zhang Zhongshan.

At the same time, Zhang Zhongshan combined the comments of netizens to design segmentation products such as lamb leg, lamb scorpion, lamb neck, etc. The product weight is 500 grams. In his opinion, these products meet the needs of urban residents for convenience and practicality.

  Ma Zixiang, director of the Animal Health Supervision Office of the Dongxiang County Animal Husbandry Development Center, said that in recent years, through guidance, the sheep industry has gradually transitioned from individual farming to large-scale farming. This change in business has attracted young people to return to their hometowns to start businesses.

  [Concurrent] Ma Zixiang, Director of Animal Health Supervision, Dongxiang County Animal Husbandry Development Center

  Among our traditional breeding methods in Dongxiang, what we lack in Dongxiang is culture.

But through the promotion of the Dongxiang (Gongyang) brand, it attracts more young people, educated and knowledgeable people to intervene, injecting fresh blood into our own brand.

  Ai Qinglong, Feng Zhijun, Yang Yanmin reports from Linxia, ​​Gansu

Editor in charge: [Ji Xiang]