It is totally different from our daily life "living alone vlog".
B station netizen "Han Anna"'s vlog (video blog) "Define your unique sophistication", tells the details of life after returning home from get off work: leisurely dressing up, interacting with pets, making some food to reward yourself, etc. , Go to bed until 10:30.
Are the "empty-nest youths" working in the city alone, living too bleak?
Actively living alone vlog on social platforms such as station B, a person's life can also be colorful, attracting many netizens to watch.
Why is the "living alone vlog" completely different from everyday life?
Yangtze Evening News/Ziniu News reporter Zhang Nan
Variety of vlogs for living alone, each with its own excitement
In these various vlogs of living alone, the most private aspect of young people’s lives has been opened up.
The young lady unpacks daily necessities in one room and one living room, cooks, eats barbecue, drinks tea, and makes sandwiches with a bread machine in the morning... Netizens quietly watch other people’s lives. Some people comment, "Miss’s life is good. Exquisite, it's not like this at all in normal times, because time doesn't allow it at all."
There is a post-90s living alone in Hang Piao who seems to be more "down-to-earth". He returns to his bachelor's apartment from get off work at 10:03 in the evening and comes to a bowl of instant noodles and duck tongue with Sprite. After eating, he is satisfied and ready to go to sleep.
But a netizen who works in a fourth-tier city and spends a weekend of 9 to 5 weekends tells you that her life is like this-go home and make a fried rice cake with a pot, tease the dog, and pull it with three pets when you are sleepy. Lower the curtain and fall asleep.
For the flight attendants, the exquisite life starts with a luxurious hot pot meal when they come home. Not only are they rich in variety, they are also paired with homemade Yakult drinks, light up aromatherapy after eating, take a leisurely cup of tea, and swipe their mobile phones.
A boy from Chengdu who can cook on Xiaohongshu shared the process of making braised pork knuckles.
After a meal, enter the quiet time of a cup of tea, a book, a cat.
In fact, there is a brief introduction on the video, "Save 6,000 per month, simple and slow life", I am not sure this is not a video for soliciting friends-because many netizens said that they have been handsome, and some netizens directly asked: Can I go to your house to have a meal? ?
I can wash the dishes.
There is also "Deep Drifting Youth's Daily Life", a little brother cooking a cheese ribs, and netizens babbled.
He said that he would rather spend 40 minutes cooking instead of waiting for half an hour to take out, because the place where there is firewood, rice, oil and salt is the home, and the quality of life is also very important.
What to watch the video of a 37-year-old unmarried girl living alone?
Life experience!
Accompanied by life scenes such as cooking, exercising, and washing, are the dry goods that Xiaohongshu netizen "Sister Xiqian Loves Life" experienced at this age: "Some people find good jobs as soon as they graduate; some people are not yet 27 years old. Find; some people know what they want when they are 16 years old, but they change their views when they are 28 years old...So, everything in life depends on our own time, everything has its own rhythm, don’t let anyone disrupt it Own rhythm."
Why is the exquisite solitary vlog hot? Hit the vision of life
As long as you have a relatively spacious and bright small house, decorated in various styles you like, cute kittens and dogs are standard for living alone-go home from get off work at night and make yourself an exquisite dinner; sleep in the morning on weekends When you wake up naturally, open the curtains, have a cup of coffee, and enjoy today's life alone... In summary, these videos sell low-cost and exquisite lives, and generally promote the self-discipline and inspiration of young people.
Some netizens said, “A person’s life can be addicted. It’s simple and beautiful to pack things at home. Everyone pursues a different lifestyle. I am more and more fond of the ordinary life. Although the days are small and repetitive, they are all happy.”
This kind of video has tens of thousands of clicks on each of the Internet platforms such as Station B, Douyin, and Xiaohongshu, and many short video creators have gained more than 100,000 fans.
And don’t underestimate the ability of such videos to carry goods, because it involves food, beauty, storage, etc., and attracts netizens to pay for the good things of living alone.
The various pots, aromatherapy, storage, etc. in the video are the points of attention of the audience, and comment on the same paragraph on the barrage from time to time.
Some netizens also disclosed that “this kind of vlog with exquisite scenery + carefully edited on social platforms is most likely to be operated by a company behind it.” For specific operations, you only need to sign a good-looking anchor, and then rent an ins-style homestay and anchor. The beginning of the photo shoot, and the rest is done by the team. The assembly line can produce at least dozens of videos a day. After the account has fans, you can also insert links to sell the same kitchen utensils for the video.
Why is such a video so popular?
Netizen Hello-Chen Ying concluded that such videos have traffic, the reason is very simple, the cure!
There is no heavy plot here, all are beautiful, reflecting the empty-nest youth's yearning for living alone.
In the past two years, the term "empty-nest youth" has become popular. It is used to refer to young people who are single and live alone in the city.
According to statistics, there are currently more than 58 million young people living alone like this in China.
This is the daily life that cannot be achieved? Try to make your life better
In fact, many young people are busy with work in their lives, and no one enjoys the leisure of life quietly.
Recently, DT Finance released the "2021 Domestic Youth Weekend Survey Report."
The report shows that among the most popular ways to spend the weekend, "sleeping until you wake up naturally" ranks first.
When daily excess work overdraws young people's emotions and energy, weekends become an important time for them to "recover blood".
The report shows that nearly half of young people think it is difficult to distinguish between work and life on weekends, and even more young people say that rest has become a "preparation state" for work.
Like tidying up the room in the video, making an exquisite dinner?
The truth is that, as a worker in a first-tier city, I don’t even have time to eat when I get busy. I don’t even want to take a shower when I get home. I just want Ge You to lie down, or come to two games to decompress, buy groceries, cook, and wash dishes. It is definitely worth posting to Moments.
A netizen with "real world" left a message in the vlog comment area of Living Alone, "When I live alone, I ordered all the takeaways in a four-kilometer radius."
National secondary psychological counselor Han Ning told the Yangtze Evening News/Ziniu News reporter, “Many vlog video bloggers are living alone, and they have received a lot of fans’ likes and attention. What is behind the success of these bloggers? My understanding is that survivor deviation." What is "survivor deviation"?
When the channels for obtaining information are only from survivors, this information may deviate from the actual situation.
People only see the results produced after a certain screening, but are not aware of the screening process, so they ignore the key information that has been screened out.
"The lifestyle of living alone videos is difficult for many people to achieve. Being defeated by real life, facing the'aspirational life' will cause us to lose clear thinking about the success of these vlog anchors in many cases." With empathy time With the continuous growth, everyone gradually integrates themselves into the life situation set by the vlog anchor.
Han Ning believes that sometimes "indulging" in marketing-oriented videos is also "risky". I want to remind everyone that everyone has their own life and should work hard to make their lives better.