Instagram starts broadcasting ads on "Reils" worldwide
The American social networking application company, Instagram, has started broadcasting commercials on the window of its short video platform, Rails, which it launched to compete with the world-famous Chinese application Tik Tok.
The duration of the advertisement will be a maximum of 30 seconds, which is the maximum time for any video broadcast through the Rails application.
The ad will also be in a vertical frame, like the ads that appear on Instagram Stories.
As with Rails videos, the user will be able to replay the ad, comment on it in text, choose the "Like" button, or save it as he does in some Rails videos for later use.
Earlier this year, Instagram started broadcasting ads on the Rails app in some markets such as Brazil, Germany and Australia, and later included Canada, France, Britain and the United States.
Among the companies that contracted to broadcast their advertisements on the platform competing with the TikTok platform are the German company BMW for luxury cars, the Swiss food company Nestle, the Louis Vuitton for clothes and shoes, Netflix for streaming movies over the Internet and Uber for smart transportation services.