Contribute to shaping the features of the knowledge-based economy of the future
Creative industries in Dubai..a promising sector of opportunities
The creative economy covers a spectrum of knowledge-based activities.
archival
Director General of the Dubai Culture and Arts Authority (Dubai Culture): Hala Badri.
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The Director General of the Dubai Culture and Arts Authority (Dubai Culture), Hala Badri, confirmed that the creative economy (or the so-called “orange economy” globally) is a major priority not only in the phase of recovery from the repercussions of “Covid-19”, but also for decades to come, as It has a weight comparable to other major sectors in terms of total added value and the number of companies operating in it, noting that the emirate's integrated and mature infrastructure qualifies it to be an attractive global center for investment in creative industries.
She added: "Based on the increasing importance of the cultural and creative industries, supporting the creative economy was one of the main sectoral priorities of the Authority's strategy roadmap, and in line with our active role in achieving the objectives of the Dubai Creative Economy Strategy launched by His Highness Sheikh Mohammed bin Rashid Al Maktoum, Vice President of the State The Prime Minister and Ruler of Dubai, last April, we developed major programs and initiatives that form the essential pillars for the growth of the cultural and creative industries in the emirate, and enhance its position to be a regional and international center for the creative economy, within an integrated system that contributes to achieving the emirate’s comprehensive economic development. It also comes as part of the Authority's agenda in the International Year of the Creative Economy for Sustainable Development 2021, announced by the United Nations, with the aim of promoting sustainable and inclusive growth, and highlighting the role of creativity in the economy.
first of its kind
Badri added that under the directives of Her Highness Sheikha Latifa bint Mohammed bin Rashid Al Maktoum, President of Dubai Culture, the authority conducted a statistical study of the reality of the creative economy in Dubai, in cooperation with the Dubai Statistics Center, which is the first of its kind in the UAE, and after analyzing its results it was found that The sector’s performance is rising in a healthy and positive manner, as the contribution of cultural and creative industries to the emirate’s GDP increased from 2.6% in 2018 to 2.7% in 2019, which confirms Dubai’s continued interest in advancing this vital sector in shaping the features of a knowledge-based future economy. This comes with the efforts made to diversify the economy and sources of income, and create new and promising economic sectors.
Badri explained that the creative economy covers a range of knowledge-based activities, which form the backbone of cultural and creative industries that have an impact on the economic system in general, and includes six main sectors, including natural and cultural heritage, books and the press, performing arts and celebrations, and audio, visual and interactive media. Visual arts and crafts, design and creative services, in addition to other fields that branch from it, such as: the publishing and book industry, audio-visual and printed media, through cinema, films, video and music, arts of all kinds, cultural heritage museums, historical sites and archives, and major cultural events, libraries, and other sub-sectors and affiliated areas.
The data and results of the study clearly show the success of Dubai’s strategy in attracting creative capital, skills and creative entrepreneurs, as the number of profitable institutions operating in the creative and cultural industries increased from 8,352 companies in 2018 to 9,772 in 2019, and in turn contributed to providing job opportunities in this sector for 69 1,341 employees in 2018, and 75,998 employees in 2019, a growth of 9.6%.
The number of micro, small and medium companies operating in the creative industries reached 9749 companies in 2019, or more than 99% of the total number of companies operating in this sector, and this is an indication of the correctness of the authority’s strategic direction towards supporting entrepreneurs and small and medium companies, in addition to its emphasis on The attractiveness and quality work environment that the emirate provides to creative entrepreneurs, and thus the emirate's ability to attract these skills, which will have a prominent role in supporting the local production of the creative economy in Dubai and the UAE.
The Dubai Creative Economy Strategy, and the development of the Al Quoz Creative District as a first stage, and the launch of other integrated creative areas in the emirate, in the coming years, will have the greatest impact in supporting and enhancing the health of the sector’s performance, attracting more creative companies, entrepreneurs and capital working in this field, and achieving the goals The strategy aimed at making the emirate a global center for culture, an incubator for creativity, and a forum for talents from all over the world and in various fields of creativity.
With the launch of the Dubai Creative Economy Strategy, Dubai Culture is keen to maintain the health of the creative economy, especially during the recovery phase of the pandemic, to continue achieving continuous growth over the coming years, thanks to the comprehensiveness of the strategy, in addition to the facilities that Dubai has provided to all The sectors of the creative economy, based on the belief of its leadership in the necessity of orientation and support for these industries, because of their bright future and an important role in shaping and shaping the features of the future economy on a large scale.
Long-term visa
Hala Badri pointed out that the Dubai Creative Economy Strategy, launched by His Highness Sheikh Mohammed bin Rashid Al Maktoum, aims to increase the number of companies and creative and cultural institutions to 15,000 companies, providing 140,000 jobs in various sectors of the creative economy, by 2026, and the contribution of the economy Creative in 5% of the emirate's GDP, with the facilities of granting a long-term cultural visa to creators who wish to establish their businesses in Dubai.
She noted that the cultural and creative industries system is based on a value chain consisting of four elements: innovation, production, distribution, and access channels for the products and services produced in this sector, stressing that "Dubai Culture" is intensifying its efforts in cooperation and integration with its partners at the local and international levels, to promote The health of the cultural and creative sector in the emirate, through the activation of major projects, initiatives and partnerships, and the development of strategies aimed at improving the emirate’s attractiveness to ensure the sustainability of the work of creators within this sector in Dubai, in addition to attracting the required talent within the creative industries sector, motivating them to establish their businesses in Dubai, and playing The role of the possible by opening consumer markets for the emirate's creative product, within the authority's efforts within the framework of cultural diplomacy, which constitutes a driver for those four elements that make up the value chain of creative industries.
Badri explained: “The (Covid-19) pandemic, whose repercussions are still being witnessed by the world, had a great impact on the cultural and creative sector around the world, but this pandemic, despite this, revealed the importance of this sector, as art, music, and the illustrated and written material became a refuge for people. Around the world during the confinement phase, museums have also found creative ways to share cultural content with people at home, and musicians have brought psychological comfort to people via the Internet or from their balconies.”
And she continued: "The creative industries sectors in the emirate are witnessing a response to recovery, thanks to the efforts made and made by the leadership in supporting its creators, and Her Highness Sheikha Latifa bint Mohammed bin Rashid Al Maktoum led the cultural movement in the Emirate of Dubai to determine the nature of the challenges facing this sector, and to explore ways of cooperation to move forward. Towards broader horizons of growth, and to develop innovative solutions that contribute to its sustainability, and Dubai was one of the first cities in the world to reopen cultural and creative events, physically and not digitally, accelerating the pace of the sector’s recovery through interactive platforms, such as Dubai Design Week, Emirates Airline Festival of Literature, and others. ».
Hala Badri:
• "Dubai's strategy for the creative economy and the development of Al Quoz Creative District will have the greatest impact in supporting and enhancing the health of the sector's performance."
• «The creative industries in the emirate are witnessing a recovery response, thanks to the efforts made and made by the leadership in supporting its creators».
incentives to encourage
Director General of Dubai Culture, Hala Badri, said that the authority is fully aware of the importance of cultural and creative industries, which have become one of the fastest growing industries in the world, according to the United Nations Educational, Scientific and Cultural Organization (UNESCO), as well as many other global reports. that shed light on the contribution of these industries to national economies.
She explained that "Dubai Culture" has a clear strategy to support the creative economy, and to create an integrated system supported by incentives and financing programs, with the participation of its partners in the private and public sectors, to encourage cultural and creative industries, meet the requirements of creators from all over the world, and provide thriving job opportunities that contribute increasingly to the domestic product for the emirate.
• 9749 the number of micro, small and medium companies operating in the creative industries in 2019.
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