This year, China's e-sports revenue of 360 million U.S. dollars exceeds 80% of the provincial capitals to complete the e-sports

E-sports industry is deriving "super digital scene"

　　Recently, the 2021 Global E-sports Leadership Summit and Tencent E-sports Annual Conference were held at the Haikou International Convention and Exhibition Center in Hainan Province.

Ma Xiaoyi, Senior Vice President of Tencent Group, delivered a speech on the theme of "Competition for All Domains, Co-construction of Super Digital Scenes".

He believes that it is difficult for pure sports to fully carry the value and boundaries of e-sports. E-sports is becoming a new "super digital scene". Ma Xiaoyi believes that there are four key words for the value and energy in it. Yes: technology, people, responsibility and value.

Similarly, the e-sports industry has also evolved into a "e-sports+" lifestyle.

good business

China has become the world's highest-income e-sports market

　　In the past five years, "e-sports" has taken advantage of policy dividends and has continuously improved its industrial ecology to achieve rapid development by taking advantage of the fast development of the times.

　　Recently, Tencent E-sports and Penguin Think Tank released the "2021 China E-sports Sports Industry Development Report". The report shows that the global e-sports audience will be 474 million in 2021, of which core e-sports enthusiasts account for 234 million, and non-core viewers occasionally watch as high as 240 million, of which 92.8 million core e-sports fans in China, 39% of which are female e-sports users.

　　China's e-sports revenue is 360 million U.S. dollars, becoming the world's highest e-sports market. Compared with the 315 million U.S. dollars in 2020, it has increased by 14%, surpassing North America and Western Europe.

　　In China, over 80% of the provincial capital cities across the country have completed the landing of e-sports events. Cities such as Beijing, Shanghai, Haikou, Hangzhou, Xi'an, and Wuhan have all found their own e-sports development paths. 13 cities have their own e-sports home stadiums.

According to incomplete statistics, a total of 26 provincial-level administrative regions across the country have clearly stated that they support the e-sports industry or introduce relevant support policies. The e-sports industry has blossomed in many cities, and industrial clusters have formed in various places. E-sports companies and teams have poured in to promote the economic and cultural development of the city. .

New living method

E-sports life scene "radiates" to restaurants, shopping malls, etc.

　　This time Tencent e-sports proposes a "super digital scene". It really looks abstract and broad. What is it like?

A reporter from Beijing Youth Daily interviewed Ma Xiaoyi, senior vice president of Tencent Group. He explained: "Super digital scene" is our understanding of the nature of games and an open thinking about the value of games.

The game is actually a technology-driven digital scene with many possibilities.

E-sports has embraced more possibilities in the context of the "super digital scene", such as the integration of e-sports and traditional sports, the trend of simultaneous development of "online + offline", and the innovation and inheritance of traditional culture. , All demonstrate the unique development potential of the digital economy and bring new vitality to global economic development.

　　In order to create a "super digital scene", Tencent e-sports launched a "new business plan", in which the design of tourism, entertainment, catering, life and many other aspects, using its vast e-sports IP resources to create a more immersive e-sports for the public Competitive experience.

"From a small cup of coffee, to a big meal, lodging and transportation, and even inter-ethnic exchanges, today's e-sports can be connected in more and more life scenes and become a new way of life." Ma Xiaoyi said, Tencent Telecom Based on the cooperation with major cities, Jing Jing has made many exploration attempts.

"The CF professional league ecosystem settled in Wuhan in April this year. In addition to the event itself, it also opened up various offline life scenes, including catering, hotels, shopping malls, travel, etc., to build an e-sports life circle. All these show that e-sports has more than the event itself. Energy has become a new driving force to promote economic recovery and restart cultural exchanges.” He took Iceland as an example. “Last month, the League of Legends Mid-Season Championship was held in Iceland. The finals attracted global users to watch, and the viewing data hit a record high. Not only for Iceland’s tourism industry has given a boost, and it has also shown the world the power of e-sports, a new language that connects different cultures."

New choice

E-sports hotels have worked hard to attract young people

　　In the past two years, e-sports hotels have sprung up all over the country, relying on the huge domestic e-sports population to provide full "power" for the development of "e-sports hotels".

For this type of hotel, Kunpeng Golden Wings CEO Xu Peng concluded: “E-sports hotels account for a relatively high proportion of local customers, young people are the main consumer group, and their loyalty and repurchase rate far exceed those of business travel customers. One of the reasons for the early recovery in the epidemic."

　　Data shows that at the beginning of 2020, the number of e-sports hotels nationwide was less than 1,400. As of the end of November 2020, the national OTA inventory of e-sports hotels has exceeded 10,000.

Such e-sports hotels are not cheap. A reporter from Beijing Youth Daily checked on the hotel booking website. E-sports hotels are 10% to 30% more expensive than ordinary hotels. Taking an international chain hotel in Haikou as an example, the normal booking fee is 800 yuan. /Night, the price of the e-sports theme room is 1588 yuan/night, and most of its customers are post-95 or post-00s.

　　Compared with other hotels, e-sports hotels mainly provide a more comfortable e-sports environment and create a more comfortable social place for young people. Three or five friends make appointments to play a few games on weekends. E-sports hotels are the first choice.

A reporter from the Beijing Youth Daily visited the e-sports hotel. As a professional e-sports guest room, it is not just a matter of adding two computers to the hotel room. In addition to the configuration of ultra-high gaming equipment: a lot of work has also been done in the housing environment. Engineering gaming chairs, comfortable bedding, strict disinfection environment, etc.

Taking into account the needs of game users who generally like to play with multiple people, there are also various room types such as double rooms, triple rooms, and quadruple rooms.

The investment quickly paid off. Since the launch of the e-sports room, RevPAR (average income per rentable room) has increased by more than 150 yuan compared with ordinary room types.

The emergence of e-sports hotels has given e-sports players more options.

　　Text/Reporter Wang Lei

　　Photographer/Reporter Yuan Yi