The first auction of Kagawa Prefecture's specialty mandarin orange "Ohara Beni Hayao", which is characterized by its reddish skin color and strong sweetness, was held in Takamatsu City, and the highest price was 100,000 yen per box containing 2.5 kg. I did.
"Ohara Beni Hayao" is characterized by its reddish skin color and strong sweetness compared to ordinary oranges.
House-grown products are harvested during this period and are popular as gift products centered on midyear gifts.
At the first auction held at the Takamatsu City Central Wholesale Market from 7:00 am on the 18th, more than 560 kg was put up for auction, and a box of 2.5 kg was auctioned off for about 3,800 yen.
In last year's first auction, there was a box with the highest price of 2.58 million yen per box, but this year's highest price was 100,000 yen per box.
Kenya Yamashita, managing director of a fruit and vegetable wholesaler who made a successful bid at the highest price following last year, said, "For the past few years, I have been appealing in the form of a congratulatory market because I want everyone to know about Beni Hayao Ohara. The name has risen to the point where people can repeat it, so I want to bring the taste to the forefront. "
House-grown "Ohara Beni Hayao" means that 35 tons, which is the same as the average year, will be shipped nationwide until early August.