Chinanews.com, Beijing, June 15th. Recently, Guangming.com and Kugou Music launched the "Chinese Music Chaosheng-2021 Internet China Festival Promotion Song Collection Activity", inviting musicians to write a song for the traditional festival, and it will be A month later, the promotion song for the Dragon Boat Festival was selected based on the votes of netizens, the number of songs played, and expert comments.
Image source: Photo courtesy of Kugou Music
This solicitation activity is also one of the presentation methods of the "Internet China Festival".
According to reports, the Internet China Festival has now entered its seventh year. Last year, the Mid-Autumn Festival promotion song "Moonlight Yihong" created by Kugou musicians was well received.
In addition to the original collection of Dragon Boat Festival music, Guangming.com and Kugou launched the "Dragon Boat Festival Strong Love Songs and Water Flowing" digital music playlist on the day of the Dragon Boat Festival, which contains many national customs related to the Dragon Boat Festival or expressing patriotism and homesickness. Music, including Ye Luoluo's "Zongge Wanliyou", Yinlin's "Why Ask" and so on.
In addition, the "Guofeng Xinyu" IP project launched by Kugou is encouraging more people to consciously and spontaneously promote the value of the times of traditional culture through various national style themed activities such as collection of festival songs.
According to reports, in the past three years, Kugou has 11,000 national style musicians and 175 million fans.
Some non-hereditary inheritors and folk music artists have also cross-border settled in. For example, guqin player Yang Zhijian uploaded his guqin song "Li Sao" to the platform, and this piece is the late Tang qinist Chen Kangshi based on Qu Yuan's lyricist of the same name A famous song created by the poem "Li Sao".