China News Agency, Beijing, June 15 (Reporter Gao Kai) The Lighthouse Research Institute released the "2021 Dragon Boat Festival Insights" report on the 15th, showing that although the Chinese mainland movie Dragon Boat Festival set a record for the same period in 2021, the box office was cold and the total score was The lowest in recent years.

  According to the report, as of 21:30 on June 14th, the total box office of the Dragon Boat Festival in 2021 was nearly 470 million yuan (RMB, the same below), with a total of 12.836 million attendances, and a total of 1.308 million shows, setting a new record for the Dragon Boat Festival in Chinese film history.

  The top three films at the scheduled box office are: the domestic sports inspirational film "Beyond" 87.765 million yuan, the imported animation film "Bed Rabbit 2: Escape Plan" 70.411 million yuan, and the domestic suspenseful crime film "Tropical Past" 51.765 million yuan.

  The report pointed out that as the end of the Dragon Boat Festival in the first half of the year, 15 films were released, including plots, animations, wars, crimes, love and many other genres. The ticket sales amounted to 470 million yuan, a drop of more than 40% from the same period in 2019.

The Dragon Boat Festival that has just passed is not only the most crowded Dragon Boat Festival stall in the past five years, but also the lowest box office stall in the past five years.

  According to the analysis of the report, the Dragon Boat Festival stalls in the past were actually “imported stalls”, and fewer high-quality domestic films were joined, and the schedule effect was weak, relying on the head-to-head movies.

From 2015 to 2019, the box office champions of the Dragon Boat Festival were all imported blockbusters.

  Compared with previous years, due to the impact of the epidemic, there are fewer imported films in the Dragon Boat Festival this year, and domestic films accounted for 47.6% of the box office, breaking the phenomenon that the Dragon Boat Festival imported films over the years were the largest.

However, although there are films such as "Tropical Past" and "Beyond" with a relatively strong main creative lineup, and there are also high-reputation films such as the classic re-screening film "Paradise Cinema", they are all small and medium-sized works, which failed to drive the market. The box office fell to 470 million yuan.

  The first half of 2021 is about to end. The report reviewed the past six months and stated that the film industry’s scheduling phenomenon was significant during this period, from the large and medium-sized schedules of traditional holidays such as the Spring Festival, Qingming Festival, and May 1st, to the just past "520", "Six Festival", etc. During the short period with prominent festival attributes, various powerful films broke out in the period.

  The report pointed out that the box office low during the Dragon Boat Festival proved that the decisive factor of the box office lies in the quality of the film rather than the quantity.

Once the film is released, word of mouth faithfully reflects the true level of the film.

From the perspective of the box office of the Dragon Boat Festival in the past years, when the score of the scheduled movie is better, the decline in the box office of the scheduled day is slower. If there is a good work, it will drive the market as a whole.

(Finish)